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All Journal Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economics and Management Sciences International Journal of Management, Economic and Accounting
Rifky Budi Setiawan
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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An Effect of Relationship Marketing On Customer Trust and Impact on Customer Retention Bank Sumut Branch Lubuk Pakam Rifky Budi Setiawan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2397

Abstract

In retaining customers, PT. Bank Sumut applies the strategy of Relationship Marketing owned by each transaction. This can result in the higher trust of customers in the bank. The implication to this condition is that Bank needs to harmonize the competency, technology, and resources owned with the needs and wants of the customers. With the application of Relationship Marketing, PT. Bank Sumut can retain its customers (Customer Retention). Relationship Marketing is all of the marketing activities directed to build, develop and retain a successful relational exchange. The data for this descriptive quantitative survey study were obtained through distributing questionnaires to 85 respondents. The data obtained were analyzed through path analysis by using the SPSS program. This paper showed that harmony, acceptance, and participation simplicity simultaneously had a positive and significant influence on Customer Retention. Partially, harmony, acceptance, and participation simplicity have each had a positive and significant influence on Customer Retention. Harmony, acceptance, and participation simplicity simultaneously had a positive and significant influence on the trust of customers. Partially, harmony and acceptance had a positive and significant influence on the trust of customers while participant simplicity did not have a positive and significant influence on the trust of customers. The trust of customers had a positive and significant influence on Customer Retention. Respectively, harmony, acceptance, and participation simplicity indirectly had a positive influence on Customer Retention through the trust of customers at PT. Bank Sumut Lubuk Pakam Branch.
An Effect Of Transformational Leadership Style And Organ-izational Climate On Employee Performance At PT. Se-jahtera Mandiri Elsa Nurul Anggelina; Rifky Budi Setiawan; Fitra Arlina Naution
Jurnal Scientia Vol. 13 No. 04 (2024): Education and Sosial science, September-December 2024
Publisher : Sean Institute

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Abstract

This research discussed an impact of transformational leadership style and organiza-tional climate on employee performance at PT. Sejahtera Mandiri. It explores how a lead-ership approach that inspires, motivates, and supports employee development, combined with a positive work environment, influences individual and organizational effectiveness. The findings reveal a significant correlation between transformational leadership, a con-ducive organizational climate, and improved employee performance, underscoring the importance of leadership practices and workplace atmosphere in achieving optimal productivity and engagement levels.
Analysis Of Service Quality And Location Towards Customer Satisfaction At J&T Express Ed Saqila Medan Annisa Eka Maghfiroh; Rifky Budi Setiawan; Muhammad Dharma Tuah Putra Nasution
International Journal of Economics and Management Sciences Vol. 2 No. 3 (2025): Agustus : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i3.878

Abstract

The degree of customer happiness is impacted by the location and quality of the service. Consumers will always remember favorable memories, and they are more likely to suggest the experience to others. The goal of this research is to further explore and comprehend the Analysis of Service Quality and Location on Customer Satisfaction at J&T Express ED Saqila Medan. The study's sample size was 100 people. Quantitative approaches were used in this study. The data analysis method employed in this study was purposive sampling, and the results were analyzed using a statistical formula, specifically multiple linear regression analysis with the help of the SPSS version 26 program. According to the results of this research, customer satisfaction is significantly and positively impacted by service quality. Similarly, the site also has a substantial and beneficial impact on how happy clients are. With a percentage of 51. 8%, it may be deduced that there is a strong correlation between service quality and location with customer satisfaction, and that the remaining 48. 2% may be attributed to other variables not covered in this research.
The Influence Of Work Discipline, Organizational Commitment And Motivation For Employee Performance Communication And Information Service Binjai City Syafwan Nabawi; Fitra Arlina Nasution; Rifky Budi Setiawan
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

The research analysis aims to find out whether Work Discipline, Organizational Commitment, and Motivation affect the performance of Binjai City Communication and Information Service employees. The data analysis technique used is an associative research method with the help of the SPSS version 25 program. This research uses multiple linear regression analysis. The sample in this study was 45 respondents. Primary data collection uses a questionnaire. The results of the research show that work discipline has a partially positive and significant effect on the performance of employees of the Binjai City Communication and Information Service. Organizational commitment has a partially positive and significant effect on the performance of employees of the Binjai City Communication and Information Service. Motivation hasno a partially effect on the performance of employees of the Binjai City Communication and Information Service. Work discipline, organizational commitment and motivation simultaneously have a positive and significant effect on the performance of employees of the Binjai City Communication and Information Service.
Co-Authors Annisa Eka Maghfiroh Elsa Nurul Anggelina Fitra Arlina Nasution Fitra Arlina Naution Muhammad Dharma Tuah Putra Nasution Syafwan Nabawi