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All Journal JURNAL ILMU DAN TEKNOLOGI PETERNAKAN Fakultas Pertanian JAST : Jurnal Aplikasi Sains dan Teknologi BUANA SAINS Jurnal Ilmiah Fillia Cendekia Jurnal Agriovet JAPI: Jurnal Akses Pengabdian Indonesia

Suroto, Karunia Setyowati

Program Studi Peternakan, Fakultas Pertanian, Universitas Tribhuwana Tunggadewi

Author-ID : 3706790

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Mathematics Nursing Physics Public Health Veterinary Other

Published : 14 Documents Claim Missing Document

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ANALISIS BAURAN PEMASARAN TERHADAP PERILAKU KONSUMEN DAGING SAPI DAN IMPLIKASI STRATEGI PEMASARAN DI HYPERMART KOTA MALANG Farida Kusuma Astuti; Karunia Setyowati Suroto; Erik Priyo Santoso
BUANA SAINS Vol 19, No 1 (2019)
Publisher : Universitas Tribhuwana Tunggadewi

This research is attempt to bring out marketing mix that dominate the consumer behavior in purchasing beef, to know marketing factors model that recognized by consumer to purchase the beef and to know what marketing strategy implemented by Hypermart MATOS. The research conducted from May to July 2018 involving 100 respondents. A purposive sampling methods was carefully used in determining respondents. Research is conducted by gathering data from primary source that is questionnaire and secondary source directly collected from the firm. Primary data analysis processed in order to highlight factor model that considered by consumer and SWOT analysis to describe company’s condition in specifying marketing strategy. The result shows that marketing mix most considered by consumer to purchase the beef including the product it self, place and promotions influences 26,414 percent, 26,165 percent and 22,778 percent, respectively. Factor model we considered including: factor 1 : competitive price and product it self such variable X5 (flavor), X7 (color), X8 (expiration date), X11 (price changes); factor 2 : the package involving variable X1 (packaging form), X2 (the package easy to open), and X3 (packaging materials); factor 3 : display product on show case as variable X4 (product display). Each factor model has their impacts 33,474 percent, 14,948 percent and 11,413 percent, respectively. Marketing strategy growth and build consists of market penetration by selling product in lower price to market segment which is sensitive to price, product development (diversification) referred to product factor model and price comparison, packaging and displays by giving recipes information from each type of beef and market development in order to fit demography condition and beef consumer characteristics in Malang.

PENGARUH POTENSI PETERNAK DALAM PENGEMBANGAN SAPI POTONG DI KECAMATAN DAMSOL KABUPATEN DONGGALA Karunia Setyowati Suroto; Nurhasan .
BUANA SAINS Vol 14, No 1 (2014)
Publisher : Universitas Tribhuwana Tunggadewi

Livestock business by farmers in the Damsol District of Donggala Regency is still traditionally held as a sideline business and low productivity. The objective of this study was to analyze the potential influence of basic and technology potencies farmers on the development of livestock in the Damsol District of Donggala Regency. The study was conducted from November 2011 to January 2012. Total respondents is 40 farmers selected from 123 farmers. Analyzed data included analysis of the basic potential of farmers, technology potential of farmers, and multiple linear regression analysis to determine the effects of the basic and technology potentials of farmers on the development of livestock business. The results showed that the ability of individual farmers in the district was good enough. Basic and technology potentials of the farmers were in medium category. Basic potential of farmer (experience, formal and non formal education, and communication intensity) and technology potential of farmer (feed technology, prevention and control of disease, and the selection of parent), simultaneously affected the development of livestock business at the Damsol District of Donggala Regency. Experience (basic potency), ability to provide feed (technology potency) and ability to select parent (technology potency) significantly influenced the development of livestock business

PENGARUH SUBSTITUSI PENGGUNAAN TEPUNG KEONG MAS TERHADAP KONSUMSI PAKAN DAN KUALITAS PRODUKSI TELUR AYAM ARAB Akhadiah Afrila; Karunia Setyowati Suroto; Eka Fitasari
BUANA SAINS Vol 15, No 2 (2015)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v15i2.373

Pomacea canaliculata Lamarckis a land water snail,knowing as gold snail, that famously knowed as pestin the rice plant since 10 day age after transplanted. Harvest loss because this animal decreasing ricemild (gabah) range 16-40%. Arabian chicken (Gallus turcicus) basicly one ofnative chicken (buras) that already adapted it could be layed280 eggs and people consider that Arabian chicken egg is native chicken egg. The research was done to determine the precentage of gold snail powder (as alternative feed) that would give the best feed consumption andegg production quality. Field research used Completely Randomized Design replication with substitution of control feed with gold snail powder including P0 (basic/control feed without gold snail powder), P1 (97.5% control feed + 2.5% gold snail powder), P2 (95% control feed + 5% gold snail powder), P3 (92.5% control feed + 7.5% gold snail powder), and P4 (90% control feed + 10% gold snail powder), each treatments was repeatedly 5 times and if there were significant effect it would continued by Least Significant Different. The research showed that the using of gold snail powder doesn’t gives significant effect on feed consumption and FCR (feed convertion ratio). More higher of gold snail powder substitution couse the colour of egg yolk become tough, and also the egg heavy, egg diameter, and eggshell thickness become hight, but more highergold snail powdercousing the decreasing of egg yolk fat.10%.Gold snail powdersubstitution show the the best result on egg yolk colour, egg yolk fat, and higher eggsheel. It is suggested continued research usinggold snail powder more than 10% in feed formulation but giving attention on protein and energy balancing, and mineral content not decrease egg production.

PROFIL PRODUKSI DAN PETERNAK KEMITRAAN BROILER DI WILAYAH GERBANG KERTOSUSILA Nonok Supartini; Hariadi Darmawan; Karunia Setyowati
BUANA SAINS Vol 17, No 1 (2017)
Publisher : Universitas Tribhuwana Tunggadewi

The aim of this study are : (1) to identify production profile of broiler’s partnership at Gerbangkertosusila region; (2) to identify farmer’s profile of broiler’s partnership at Gerbangkertosusila region; (3) to identify human resources development factors of broiler’s partnership. This research done at Gerbangkertosusila region (Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo dan Lamongan) East Java Province for 2 (two) months. This research is quantitative research with Cross Sectional Survey which mean questionnaire method by question list used in order to data collected as primary and secondary data. Primary data collected by survey, observation and depth interviewed with questionnaire used in order to got valid data, such as farmer profile and production profile information. Secondary data collected by data study and documentation from government documents and broiler’s partnership corporation related documents. Data analysist was descriptive analysist. The conclusion of this study are : (1) Broiler’s farmer profile are mostly (90%) at productive ages with Senior High School graduated as the most common (75%) and an enterpreneur as main profession (45%) which more than 3 years of production periods (80%) and had experiences at 2 kind of broiler’s partnership models (60%); (2) Management contract as the most choosen broiler’s partnership models by respondents

TEKNOLOGI DAUR ULANG KERTAS KORAN MENJADI KERAJINAN TANGAN BERNILAI JUAL TINGGI DAN ANALISA KELAYAKANNYA (Studi Kasus Di Kelompok Ibu Rumah Tangga Sekarwangi Malang) Eri Yusnita Arvianti; Karunia Setyowati Suroto; Tourusman Situmeang
BUANA SAINS Vol 16, No 2 (2016)
Publisher : Universitas Tribhuwana Tunggadewi

Trash from the newspaper is something that is often overlooked and considered one eye by some people. Midden in down-town city often do not immediately handled well. In fact, if utilized will bring value to the efforts to find a distinct advantage. Garbage such as old newspapers, cardboard and garbage that comes from the dried leaves can be recycled into craft high value such as bags, photo frames, mirror frames, tissue box, blocnotes. This study aims to look at the benefits, costs and feasibility of the business of recycling newsprint. This event was held at the business group Sekarwangi from April to November 2016.The method applied is a method of collecting primary and secondary data. A set of analysis applied to answer this purpose, such as total cost, total revenue and net BC ratio. The analysis showed that the amount of the costs and benefits of newsprint recycling efforts have amounted Rp 46.612.400, - and Rp. 82.500.000, -, and this business is viable with the BC ratio of 1.77. Through the application of good management in marketing and finance will take this business as a promising business venture because it can help in increasing the family income.

ANALISA KELAYAKAN FINANSIAL USAHA PETERNAKAN BABI DI KABUPATEN MALANG Karunia Setyowati Suroto; Ariani Trisna Murti
BUANA SAINS Vol 22, No 1 (2022)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v22i1.3765

This study aimed to determine the income of farmers and analyze the financial feasibility of a pig farming business in Malang Regency. The method used in this research is a case study or case study method. The technique used in sampling is purposive sampling. Analyzing the data is by calculating the amount of income, R/C Ratio, Break Event Point (BEP), and Payback Period (PP). The results show that the average amount received from pig farming is Rp. 3.812.500.000 each year. Financial analysis shows the value of the R/C Ratio is 2.07, BEP production is 1.168.6 Kg, and BEP at Rp. 1.095.562, PP value is one year 29 days.

SEGMENTASI PASAR BUAH JERUK KEPROK LOKAL (Citrus Nobilis L) DI KOTA MALANG Jatmiko Setiaji; Karunia Setyowati Suroto
BUANA SAINS Vol 22, No 3 (2022)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v22i3.4496

Citrus fruit is one of the most popular types of fruit by people in Indonesia, citrus fruit is a fruit that is always available throughout the year because citrus plants do not know a special flowering season. The purpose of this study was to determine the market segmentation of local tangerines in Malang City based on a SWOT analysis. The determination of the area is carried out purposively or intentionally at the Blimbing Market, Malang City, based on the consideration that this area is an area that has various marketing locations, ranging from traditional markets to modern markets (supermarkets) and between the two marketing places there is no very significant quantitative difference. The method of collecting data is utilizing interviews, questionnaires, or questionnaires and observations, while the data analysis method used is descriptive quantitative-qualitative SWOT analysis. The result showed that ideal market segmentation after a SWOT analysis adapted to a matrix analysis of internal-external strategic factors for the marketing of local tangerines is the SO (strengths-opportunities) and WO (weaknesses - opportunities) strategies. The SO strategy is to maintain taste quality, increase production, increase supply to all fruit markets (outlets, fruit shops, traditional markets), and improve sales quality and marketing areas. The WO strategy is to improve the quality of production, improve packaging, expand market share, increase post-harvest anticipation, shorten marketing channels, and dominate market share.

Co-Authors Agus Yulianto Akhadiah Afrila Ariani Trisna Murti Cahyo Sasmito E. Marhaeniyanto Eka Fitasari Eri Yusnita Arvianti Erik Priyo Santoso Farida Kusuma Astuti Hariadi Darmawan, Hariadi Hidayati Karamina Jatmiko Setiaji Jatmiko Setiaji Muhamad Rifa’i Nonok Supartini Nurhasan . Prasetyo, Anung Nugroho Retno Ayu Dewi Novitawati Tourusman Situmeang

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