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All Journal JURNAL LENTERA BISNIS CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION Journal of Ekonomics, Finance, and Management Studies
Basnendar Herry Prilosadoso
Institut Seni Indonesia Surakarta
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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ANALISIS DAYA SAING PARIWISATA UNTUK MENINGKATKAN EKONOMI DAERAH Dewi Maharani; Harjoni Harjoni; Tri Widayati; Basnendar Herry Prilosadoso; Heppi Syofya
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1583

Abstract

This study aims to analyze tourism competitiveness to improve the regional economy. To measure tourism competitiveness in this study using 8 indicators from the World Travel and Tourism Council (WTTC), including Human Tourism Indicator (HTI), Price Competitiveness Indicator (PCI), Infrastructure Development Indicator (IDI), Environment Indicator (EI), Technology Advancement Indicator (TAI), Human Resources Indicator (HRI), Openness Indicator (OI) and Social Development Indicator (SDI). The type of research used is quantitative descriptive. The data sources used in this study are secondary data. The analysis method used in this study is to calculate the tourism competitiveness index. The findings in this study are that all indicators used to measure the level of tourism competitiveness in tourist areas in Indonesia have increased in 2023 from the previous year 2022.
PERAN MEDIA SOSIAL SEBAGAI PEMASARAN DIGITAL BAGI UMKM Nia Rifanda Putri; Wanda Laksniyunita; Kherayani Nur; Basnendar Herry Prilosadoso; Yovita Yulia M. Zai
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1589

Abstract

The purpose of this study is to determine the role of social media as digital marketing for MSMEs. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and deductive approaches. The findings in this study are that there are several types of social media that can be used by MSME actors as digital marketing tools, namely blogs, microblogs, video-sharing sites, picture-sharing sites, and social networking sites. Then there is also the role of social media as a digital marketing tool for MSMEs, including social media can build brand awareness, social media as a means of finding potential buyers, social media can build closeness with consumers, social media is one of the effective and direct promotional media to the target, and social media can dig up information from consumers and potential consumers.
Co-Authors A. Anditha Sari Arief Nuryana Charles Sari Charles Yordan Dewi Maharani Donny Juliandri Prihadi Eva Desembrianita Harjoni Harjoni Heppi Syofya, Heppi M. Zai, Yovita Yulia Muhammad Sabir Nia Rifanda Putri Nur, Kherayani Ratna Susanti Tri Widayati Wanda Laksniyunita