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All Journal Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran JURNAL LENTERA BISNIS Community Development Journal: Jurnal Pengabdian Masyarakat CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION Keteg : Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi
Basnendar Herry Prilosadoso
Institut Seni Indonesia Surakarta
Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Perancangan Iklan Sosial “Kali Resik, Solo Apik” Menyadarkan Arti Sungai Bersih Bagi Masyarakat Kota Surakarta Charles Sari Charles Yordan; Basnendar Herry Prilosadoso
CITRAWIRA : Journal of Advertising and Visual Communication Vol 2, No 2 (2021)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v2i2.4017

Abstract

Through a social advertisement or campaign, it is expected to be able to make people care more about the surrounding environment. One of them is more concerned about the river where now many rivers are affected by pollution. The concept of social advertising through a comprehensive campaign strategy through various media (Integrated Advertising Campaign). This design also uses a visual communication method approach based on existing facts, namely the problem of river pollution which has quite an impact on the river ecosystem environment. An important keyword as a slogan is "Kali Resik, Solo Apik” is a strategy to approach community participation to further strengthen campaign activities so that the message to be conveyed can be understood by the entire community. This social advertising campaign is not only aimed at the people of the riverbanks or riverbanks, but also all levels of society in the city of Surakarta.
Illocutionary Acts Of The 100 Covid-19 Health Protocol Campaign Posters On Facebook Status Updates (A Netnographic Study) Ratna Susanti; A. Anditha Sari; Basnendar Herry Prilosadoso
Jurnal Ad'ministrare Volume 9, Issue 2, July-December 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v9i2.40769

Abstract

This study aims to identify the types of illocutionary speech acts contained in 100 poster designs containing appeals for the prevention of Covid-19 and the application of health protocols posted on social media Facebook. This study uses a qualitative descriptive method by applying the data collection techniques of Miles, Huberman, and Saldana, namely data condensation, data display, and conclusion. This study uses Searle's theory of illocutionary speech acts to analyze the collected data. The theory includes the types of illocutionary speech acts, namely directive, assertive, expressive, commissive, and declarative. The results of this study indicate that of the 100 poster designs analyzed, there were 64 posters containing directive speech acts, 27 posters containing assertive speech acts, 8 posters containing expressive speech acts, and 1 poster containing commissive speech acts. The large number of posters containing declarative speech acts indicates that the poster is aimed at hearers or audiences to do or carry out something related to the prevention of Covid-19 and the application of strict health protocols. This is in line with the purpose of the poster, which is persuasive, which means it can influence people who see or read it.
ANALISIS DAYA SAING PARIWISATA UNTUK MENINGKATKAN EKONOMI DAERAH Dewi Maharani; Harjoni Harjoni; Tri Widayati; Basnendar Herry Prilosadoso; Heppi Syofya
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1583

Abstract

This study aims to analyze tourism competitiveness to improve the regional economy. To measure tourism competitiveness in this study using 8 indicators from the World Travel and Tourism Council (WTTC), including Human Tourism Indicator (HTI), Price Competitiveness Indicator (PCI), Infrastructure Development Indicator (IDI), Environment Indicator (EI), Technology Advancement Indicator (TAI), Human Resources Indicator (HRI), Openness Indicator (OI) and Social Development Indicator (SDI). The type of research used is quantitative descriptive. The data sources used in this study are secondary data. The analysis method used in this study is to calculate the tourism competitiveness index. The findings in this study are that all indicators used to measure the level of tourism competitiveness in tourist areas in Indonesia have increased in 2023 from the previous year 2022.
PERAN MEDIA SOSIAL SEBAGAI PEMASARAN DIGITAL BAGI UMKM Nia Rifanda Putri; Wanda Laksniyunita; Kherayani Nur; Basnendar Herry Prilosadoso; Yovita Yulia M. Zai
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1589

Abstract

The purpose of this study is to determine the role of social media as digital marketing for MSMEs. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and deductive approaches. The findings in this study are that there are several types of social media that can be used by MSME actors as digital marketing tools, namely blogs, microblogs, video-sharing sites, picture-sharing sites, and social networking sites. Then there is also the role of social media as a digital marketing tool for MSMEs, including social media can build brand awareness, social media as a means of finding potential buyers, social media can build closeness with consumers, social media is one of the effective and direct promotional media to the target, and social media can dig up information from consumers and potential consumers.
PENCIPTAAN TEMBANG DOLANAN “AYO KANCA” DENGAN ILUSTRASI UNTUK ANAK SEKOLAH DASAR DI SURAKARTA SEBAGAI MEDIA EDUKASI VIRUS COVID-19 Waluyo; Basnendar Herry Prilosadoso
Keteg : Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi Vol. 24 No. 1 (2024): Keteg: Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi
Publisher : Surakarta: Jurusan Karawitan Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Wabah virus Covid-19 menjadi wabah pandemi di Indonesia, dimana untuk mencegah dan menanggulangi virus tersebut sudah dilakukan di seluruh daerah. Penyebarluasan informasi seputar wabah Corona ini dibutuhkan bagi kalangan siswa sekolah dasar, dimana pada usia tersebut informasi dapat menjadi pedoman nantinya baik untuk sekarang dan di masa depan. Diperlukan media yang sesuai dan kondisi, serta dibutuhkan alternatif agar informasi yang disampaikan dapat diterima serta menarik. Media alterantif salah satunya melalui tembang dolanan yang mempunyai keunikan serta daya tarik dikarenakan dalam tembang dolanan sarat dengan ajaran serta nilai-nilai dalam kehidupan manusia. Visualisasi nilai yang tampak dari bentuk tembang dolanan dan syair mengandung ajaran moral yang berguna dan dapat digunakan sebagai media penyampaian pesan yang dapat diaplikasikan dalam pelestarian bahasa ibu dan pendidikan budi pekerti. Tujuan penelitian artistik, yaitu : karya tembang dolanan anak yang dikolaborasikan dengan ilustrasi yang berisi materi tentang pencegahan dan penyebaran virus Covid-19 kepada siswa sekolah dasar. Metode penciptaan karya seni ada 6 (enam) tahapan yaitu : Discovery, Interpretation, Ideation, Experimentation, Evolution, dan Implementation. Tembang dolanan “Ayo Kanca” ini diharapkan selain untuk pelestarian tembang dolanan juga memberi informasi dan edukasi mengenai wabah pandemi ini. 
PENDAMPINGAN UMKM PRODUK OLEH-OLEH UNTUK MENINGKATKAN NILAI TAMBAH PARIWISATA Basnendar Herry Prilosadoso; Indah Winarni; Novegya Ratih Primandari; Bambang Suharto; Abdul Wahab
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Vol. 7 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i2.57940

Abstract

Pengabdian kepada masyarakat yang berfokus pada pendampingan UMKM produk oleh-oleh ini bertujuan untuk meningkatkan nilai tambah produk dalam mendukung penguatan sektor pariwisata daerah. Metode yang digunakan berupa pendampingan berkelanjutan yang mencakup aspek produksi, inovasi, kemasan, pemasaran, dan manajerial usaha. Hasil kegiatan menunjukkan adanya peningkatan kualitas produk melalui standarisasi bahan baku dan proses produksi, yang berdampak pada konsistensi mutu dan daya tahan produk. Selain itu, terjadi perkembangan inovasi produk berbasis potensi lokal yang mampu memperkuat identitas dan diferensiasi produk. Pada aspek kemasan, pelaku UMKM mengalami perubahan paradigma dengan mengembangkan desain yang lebih komunikatif dan bernilai estetis sebagai bagian dari strategi pemasaran. Peningkatan kapasitas juga terlihat pada kemampuan pemasaran, khususnya dalam pemanfaatan media digital untuk memperluas jangkauan pasar. Dari sisi manajerial, pelaku UMKM mulai menerapkan pengelolaan keuangan dan perencanaan usaha secara lebih sistematis. Dampak ekonomi menunjukkan adanya kecenderungan peningkatan penjualan dan pendapatan, meskipun bersifat variatif. Secara keseluruhan, program ini berkontribusi dalam meningkatkan nilai tambah produk oleh-oleh serta memperkuat daya saing pariwisata melalui pengembangan produk yang berkualitas, inovatif, dan beridentitas lokal.
Co-Authors A. Anditha Sari Abdul Wahab Bambang Suharto Charles Sari Charles Yordan Dewi Maharani Harjoni Harjoni Heppi Syofya, Heppi Indah Winarni M. Zai, Yovita Yulia Nia Rifanda Putri Nur, Kherayani Ratih Primandari, Novegya Ratna Susanti Tri Widayati Waluyo Wanda Laksniyunita