Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Trends Economics and Accounting Research
Lisa
Politeknik Cendana, Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Kualitas Pelayanan Mitra Gojek Terhadap Kepuasan Pengguna Layanan Go-Ride Jagomos C Jansela Situmorang; Fauzi Akbar Maulana Hutabarat; Wong Pong Lan; Ngajudin Nugroho; Lisa
ARBITRASE: Journal of Economics and Accounting Vol. 2 No. 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v2i2.285

Abstract

This study aims to analyze whether there is an effect of service quality on Gojek customer satisfaction. In this case the author conducted research at the Medan Cendana Polytechnic, with a sample population of 130 students of Medan Cendana Polytechnic. The sampling technique used is by distributing questionnaires via google form to 130 respondents. The results in this study indicate that service quality has a positive and significant effect on customer satisfaction. This is evidenced by the results of the t-test, that the significance value is 0.000 <0.05 and the tcount is 14,274 > ttable1,656. As for the results of the coefficient of determination that the effect of service quality on customer satisfaction is 61.1% and the remaining 38.9% is influenced by other factors.
Pengaruh Kualitas Produk terhadap Loyalitas Pelanggan pada PO Trijaya Ricky Shevchenko; Hengky Kosasih; Lisa
Journal of Trends Economics and Accounting Research Vol 4 No 3 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i3.1044

Abstract

Loyal customers have a relatively permanent, long-term fanaticism towards an item from the company of their choice, do not want to switch to another product, and even influence other parties to use that product. The purpose of this research is to find out whether there is an influence of product quality on customer loyalty at PO Trijaya. The results of the correlation coefficient test show that the coefficient value is 0.727, so it can be said that the product quality variable and the customer loyalty variable have a strong correlation. The results of the coefficient of determination test show that the coefficient of determination value is 0.529, so it can be said that 52.9% of the customer loyalty variable is influenced by the product quality variable, while the remainder is influenced by other variables not mentioned in this research. From the results of hypothesis testing, the Z-count value (7.57) is greater than the Z-table (1.96), so H0 is accepted and Ha is accepted. Thus, service quality has a significant effect on customer loyalty at PO Trijaya
Peranan Kualitas Layanan Terhadap Keputusan Pembelian Pengguna e-Commerce pada Siswa Sekolah Yansela; A Mahendra; Lisa
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1046

Abstract

Service quality is a dynamic state that is closely related to products, services, human resources, as well as processes and the environment that can at least meet or even exceed the expected service quality. Purchasing decisions are an integration process used to combine knowledge to evaluate two or more alternative behaviors and choose one of them. The problem examined in this research is the role of service quality in the purchasing decisions of e-commerce users at the Tunas Baru school. The purpose of this research is to determine the role of service quality and product quality on purchasing decisions. The research method used is an associative quantitative method via an online questionnaire. The total sample was 51 Tunas Baru High School students from a population of 108 students taken using nonprobability sampling techniques with an incidental sampling approach. The research results show that service quality plays a role in purchasing decisions by 30.5%. The solution that researchers can provide is to further improve human resources (HR) in providing services to prospective buyers who want to buy or just ask questions. Because getting good quality service will make potential customers feel satisfied. Consumers will feel satisfied if they get good service or as expected. By providing good service, apart from being able to play a role in purchasing interest and making purchasing decisions, it can also make buyers turn into customers which will help us promote our shop.
Co-Authors A. Mahendra Fauzi Akbar Maulana Hutabarat Jagomos C Jansela Situmorang Kosasih, Hengky Ngajudin Nugroho Ricky Shevchenko Wong Pong Lan Yansela