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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Eksplorasi Karya Sistem Informasi dan Sains Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri KACANEGARA Jurnal Pengabdian pada Masyarakat JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Eksis: Jurnal Riset Ekonomi dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara MABIS: Manajemen dan Bisnis Jurnal Manajemen Journal of Digital Marketing and Halal Industry Management and Sustainable Development Journal Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Riset Akuntansi dan Keuangan Jurnal Riset Manajemen dan Bisnis Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Singgih Santoso
Fakultas Bisnis Universitas Kristen Duta Wacana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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PENGARUH BOOK-VALUE (BV), EARNING PER SHARE (EPS) DAN DEBT EQUIITY RATIO (DER) TERHADAP HARGA SAHAM: STUDI KASUS DENGAN DATA PANEL DI INDONESIA Singgih Santoso
Jurnal Riset Akuntansi dan Keuangan Vol 5, No 1 (2009): Jurnal Riset Akuntansi dan Keuangan
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrak.2009.51.149

Abstract

This article develop a regression based model in which stock price, as a dependent vmiable, be inJluenced with some independent voriabels, such as book value @y), earning per share @PS) and debt equity ratio @ER). Model was built based ontwenty-six companies'financial statement data listed on Indonesio Stock Exchanges, particularly in industrial sector, ouer period 2003-200d. Testing with m,any theoretical methods shows that the best model is cross-section specific component with fixed effect model.
Menuiu Sebuah Teori Green Marketing Singgih Santoso
Jurnal Riset Manajemen dan Bisnis Vol 4, No 2 (2009): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2009.42.217

Abstract

Erwironmental concerns hove begun to reshqe the lodscape in which global orgonizdions compete. &rccessfulfirms tend to adapt andJl* to the dynamics of their unique erwironments, typicalfu resulting in changes in both organizational philosophy and behovior. In this arlicle, the outhor discusses many theoraieal models in environmental marketing, which integrate etwironmental conce,rns, in developing marketing policies and proctices. IuIary models, such as atstomer attitude towmd green product, eco-orimtdion model, erwiropreneurial mrketing strategl model, envirownentalty-based marlreting strategl model, And strategic green marketing plarming model, needto be empirically tested before it can be used as an established model.Keywods : erwironment, green marketing, etwironmentallybas ed marketing s tr otegt, cttst onter's p erc eption.
Pengaruh Variabel Kesesuaian Merk dan Sikap Konsumen pada Sebuah Merk Individu terhadap Sikap Konsumen pada Merk Hasil Aliansi Singgih Santoso
Jurnal Riset Manajemen dan Bisnis Vol 4, No 1 (2009): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2009.41.211

Abstract

Brand alliances is a popular phenomenom in today's marketing activities. Although that concept has grown in popularity, there has been a little research model that explains the conffict of these alliances on consumer attitudes toward the alliances itself. This research tested relationship between three alliances variables with consumer attitudes toward brand alliances. With between subject experimental design, and the product alliances is between notebook and processor, the result of the research confirmed that attitude toward individual brand before alliances and brand it influenced consumer attitudes toward brand alliances significantly.Keywords : Brand, marketing, customer, attitude.
FAKTOR MINAT BELI KONSUMEN PADA KARTU PRA BAYAR TELKOMSEL AS DAN PRA BAYAR INDOSAT IM3 DI YOGYAKARTA Stafanus Andi; Singgih Santoso
Jurnal Riset Manajemen dan Bisnis Vol 10, No 1 (2015): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2015.101.357

Abstract

ABSTRACT Research purposes is to identify factors that forms Telkomsel AS and Indosat IM3 purchase intention. Using survey as a data collection method, a questionnaire was distributed to respondents whose using Telkomsel AS and Indosat IM3 with purposive random sampling method. Data analysis tools are factor analysis. Results show that there four five factors that significantly form Telkomsel AS purchasing decisions, i.e access and servicesfactor, product factor, advertising and perception factor, and promotion and pricing factor. Meanwhile, there are two factors that form IM3 purchase intention, i.e information, promoiton, and product factor, and accessand quality factor. Keywords: marketing mix, factor analysis, purchase intention ABSTRAK Tujuan penelitian untuk mengetahui faktor-faktor apa saja yang membentuk minat beli seorang pengguna jasa telekomunikasi Telkomsel AS dan Indosat IM3.Pengumpulan data menggunakan kuesioner yang disebar pada sejumlah responden untuk kedua jenis kartu dengan menggunakan metode purposive random sampling.Metode analisis data yang digunakan adalah analisis faktor. Hasil penelitian menunjukkan kartu TelkomselAS memiliki empat faktor terbentuk yang berpengaruh secara positif dan signifikan terhadap minat beli konsumen, yaitu faktor pelayanan dan akses, faktor produk, persepsi dan iklan, faktor harga dan promosi, dan faktor keluarga.Sementara itu, pada IndosatIM3 terdapat dua faktor terbentuk, yakni faktor produk, promosi dan informasi, dan faktor kualitas dan akses. Kata kunci: bauran pemasaran, analisis faktor, minat pembelian
Faktor-faktor yang Mempengaruhi Konsumen untuk Berbelanja di Supermarket Carrefour Yogyakarta Singgih Santoso
Jurnal Riset Manajemen dan Bisnis Vol 2, No 1 (2007): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2007.21.105

Abstract

The growing of modern market such as minimarket, supermarket and hypermarket, has an impact on Indonesian customer shopping behavior. Traditionally, many customers visit traditional market for daily needs purchasing. However, recently customers have switched their visit -from traditional to modern retail market. The aim of this research is to examinewhat factors affict customer to visit and spend their monE) in supennarket.The result shows tliat there are two significant factors that generate the switching behavior. Firstly, the factor called Hedonic Yalue, which ,s *"orurid by store layout, lighting, music, location, information technology supporting anC human resources capabilities. Secondly, the factor calledUtilitarian Value, measured by product completeness, product layout, store image and price competitiveness.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN BELI MINUMAN BERKARBONASI BIG COLA Singgih Santoso; Hardo Caesar Mual
Jurnal Riset Manajemen dan Bisnis Vol 8, No 1 (2013): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (138.466 KB) | DOI: 10.21460/jrmb.2013.81.91

Abstract

The purposes of this study is to test the effect of marketing mix variables (product, price, distribution, and promotion) to Big Cola purchase decision as the dependent variable. Using survey as a data collection method, a questionnaire was distributed to 125 respondents using purposive random sampling method. Data analysis tools are factor analysis and multiple regression analysis. From factor analysis, there is found five factors that influence Big Cola purchasing decisions, while from multiple linear regression analysis obtained result that from four marketing mix variables only distribution variable influence Big Cola purchasing decision. Keywords: marketing mix, factor analysis
MOTIVASI DAN PERILAKU WISATAWAN GENERASI MUDA SAAT BERWISATA DI YOGYAKARTA Singgih Santoso; Lucia Nurbani Kartika
Jurnal Riset Manajemen dan Bisnis Vol 13, No 1 (2018): Jurnal Riset Manajemen & Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2018.131.303

Abstract

The more the increase of one's income, travelling becomes an alternative to people’s life style. This research purpose is to see the pattern of tourism and the factors that make a person would like to visit a particular destination. Using the survey with the target of the young generation, the profile analysis results show that the composition of men and women is relatively balanced, The number of respondents from outside Java are more than respondents from Java, the biggest expenditure level is Rp. 500.000 up to Rp. 1,000,000 per month. From factor analysis, result shows seven factors influencing respondent's tourism pattern.Keyword : pattern tourism, young generation, social media, factor analysis ABSTRAK Dengan makin meningkatnya penghasilan seseorang, berwisata menjadi alternatif gaya hidup. Penelitian ini bertujuan melihat pola wisata serta faktor-faktor yang membuat seseorang ingin mengunjungi destinasi tertentu. Menggunakan survei dengan target generasi muda, hasil analisis profil menunjukkan komposisi pria dan wanita relatif seimbang, responden dari luar Jawa lebih banyak dibandingkan responden dari Jawa, tingkat pengeluaran terbesar adalah Rp. 500.000,- sampai Rp. 1.000.000,- per bulan. Analisis faktor, didapat tujuh faktor yang mempengaruhi pola wisata responden.Kata kunci: pola wisata, generasi muda, media sosial, analisis faktor
PENGARUH KARAKTERISTIK PSIKOLOGIS, SIKAP BERWIRAUSAHA, DAN NORMA SUBYEKTIF TERHADAP NIAT BERWIRAUSAHA Singgih Santoso; Budi Sutedjo Dharma Oetomo
Jurnal Manajemen Vol. 20 No. 3 (2016): October 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v20i3.11

Abstract

Entrepreneurship education is currently done in college, with the intention to form youth entrepreneur and succesful independent life; many factors thought to influence the formation of entrepreneurship intention to young people who have got entrepreneurship education. The research aims to test the research model that describes the relationship between psychological characteristics constructs, subjective norm constructs, attitudes to entrepreneurship constructs, and entrepreneurship intention constructs among the students who have got knowledge about entrepreneurship. Using survey by questionnaires distributing to more than one hundred and seventy students, research results showed that there are positive and significant relationship between Psychological Characteristics with Entrepreneurship Attitudes construct, and Entrepreneurship Attitudes constructs with Entrepreneurship Intention construct. There is another interesting research finding that there is no relationship between Subjective Norms cosntruct with any of Psychological Characteristics construct, Entrepreneurship Attitude construct, and Entrepreneurship Intention construct. This is presumably because the majority of respondents plan to work after graduation and after a while they just think of the possibilities for entrepreneurship activities.
PEMBENTUKAN SIKAP KONSUMEN PADA CAUSE RELATED MARKETING PRODUK UTILITARIAN DAN HIGH INVOLVEMENT Singgih Santoso
Jurnal Manajemen Vol. 20 No. 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v20i1.65

Abstract

Dengan makin populernya konsep pemasaran sosial dan kepedulian masyarakat akan persoalan lingkungan, kegiatan cause related marketing yang berorientasi pelestarian lingkungan juga semakin berkembang. Penelitian ini bertujuan untuk menguji pembentukan sikap konsumen pada kegiatan cause related marketing, sebuah kegiatan promosi yang dilakukan merek komersial dengan organisasi sosial. Disain penelitian adalah eksperimen, yang dilakukan dengan menggunakan dua produk utilitarian dan high involvement, yakni alat Pendingin Udara (AC) dan Kulkas dengan merek Toshiba, yang beraliansi dengan dua organisasi sosial, yakni Greenpeace Indonesia dan WALHI. Hasil pengujian model menunjukkan sikap konsumen terhadap merek, sikap konsumen terhadap organisasi sosial, tingkat kesesuaian kategori produk, dan tingkat kesesuaian merek berpengaruh secara signifikan terhadap sikap konsumen terhadap produk hasil aliansi, dan sikap konsumen ini berpengaruh pada niat beli konsumen. Temuan menunjukkan jenis produk yang beraliansi, yakni produk bertipe utilitarian (lebih mementingkan fungsi produk) dan high involvement (mengharuskan keterlibatan tinggi dari konsumen) membedakan perilaku konsumen dalam menyikapi kegiatan cause related marketing.With popularity growing of social marketing concepts and consciousness of the environmental issues in recent days, cause related marketing activities oriented in environmental conservation issues is also growing. Research aims is to examine the formation of consumer attitudes on cause related marketing activities, a marketing activities which undertaken a commercial brand with a nonprofit organization; in this research product is utilitarian product and also high involvement product, namely Air Conditioning (AC) and Refrigerator with Toshiba brand. Those products allied with two causes, namely Greenpeace Indonesia and WALHI. The research results show consumer attitudes towards brands, consumer attitudes toward cause, product category fit, and the brand fit significantly influence consumer attitudes toward alliance, and consumer attitudes toward alliance have an positive effect on consumer purchase intentions. The findings indicate the types of products, namely utilitarian products and high involvement product differentiate consumer behavior in cause related marketing activities.
Pembentukan Kebiasaan (Habbit Formation) Konsumen Lewat Penggunaan Media Sosial Elektronik Singgih Santoso; Budi Sutedjo Dharma Oetomo
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2018: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu hal fenomena utama dalam dunia teknologi informasi dan telekomunikasi saat ini, khususnya internet, adalah interaksi manusia dengan sesamanya kewat media social elektronik, seperti Facebook, Line, WA dan lainnya. Hal ini berdampak pada munculnya sejumlah kebiasaan baru terkait dengan seringnya seseorang menggunakan gadget, yang dapat mempengaruhi pola perilaku mereka dalam mengkonsumsi produk barang atau jasa. Penelitian ini bertujuan untuk menguji kelayakan model penelitian struktural dan mengetahui apakah variabel Ketergantungan pada Online Social Network berpengaruh secara positif dan signifikan terhadap variabel Kepuasan Seseorang, dan apakah variabel Kepuasan Seseorang (Satisfaction) berpengaruh secara positif dan signifikan terhadap variabel Pembentukan Kebiasaan Bertindak (Habit Formation) Seseorang, khususnya dalam pembelian barang dan jasa. Disain riset adalah survei menggunakan kuesioner dengan teknik pengambilan sampel yang digunakan adalah purposive sampling. Menggunakan sejumlah alat uji kelayakan pada model structural serta pengujian estimasi koefisien hubungan antar variabel, hasil penelitian menunjukkan bahwa Ketergantungan pada Online Social Network berpengaruh secara positif dan signifikan terhadap variabel Kepuasan Seseorang, dan variabel Kepuasan Seseorang berpengaruh secara positif dan signifikan terhadap variabel Pembentukan Kebiasaan Bertindak Seseorang. Sejumlah implikasi dikemukakan untuk hasil penelitian tersebut.
Co-Authors Agus Wijaya Agustini Dyah Respati Budi Sutedjo Dharma Oetomo, Budi Sutedjo Dharma Desyandri Desyandri Hardo Caesar Mual Herdioko, Jonathan Lucia Nurbani Kartika Nathaza Gayatry Woen Noverita Wirayanthy Nur Cahyono, Hutdi Ohoitimur, Elias Theopilus Helmi Puspita, Richa Mega Rugati , Devina Pratya Stafanus Andi Sutedjo Dharma Oetomo , Budi Valinda Carolina De Quelyu Wibawa, Eka Adhi