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All Journal Jurnal Administrasi Bisnis (JABis) JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Jurnal Bisnis dan Kewirausahaan Journal of Empowerment Community Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Manajemen Bisnis Unbara NUSANTARA: Jurnal Pengabdian Kepada Masyarakat BanKu: Jurnal Perbankan dan Keuangan Jurnal Keuangan dan Bisnis International Journal of Economics and Management Research Jurnal Pengabdian Kepada Masyarakat Indonesia Mujtama’ Jurnal Pengabdian Masyarakat
Dara Siti Nurjanah
STISIP Bina Putera Banjar
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Penguatan Tata Kelola Pariwisata Berbasis Masyarakat melalui Peningkatan Kapasitas Kelompok Sadar Wisata (Pokdarwis) di Destinasi Wisata Puncak Pagerbatu Kota Banjar Riza Purnama; Teguh Anggoro; Tina Cahya Mulyatin; Dara Siti Nurjanah; Hani Maryam Hermana; Imelda Sinta Dewi
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i3.10203

Abstract

The management of Puncak Pagerbatu as a local tourism destination in Banjar City faces several challenges, particularly the suboptimal institutional capacity of the Tourism Awareness Group (Pokdarwis), the lack of integration among existing tourism potentials and products, and the need to strengthen community capacity in destination management. This Community Service Program (PKM) aimed to enhance the capacity and understanding of Pokdarwis and local stakeholders in developing community-based tourism governance. The program was implemented through structured discussions and knowledge-sharing sessions, presentations delivered by an academic, a tourism policy analyst, and a village tourism facilitator, as well as participatory discussions involving the village government, Village Consultative Body (BPD), Community Empowerment Institution (LPM), Pokdarwis, security personnel, community leaders, religious leaders, youth representatives, and local residents. The results demonstrated improved participants’ understanding of the roles and functions of Pokdarwis, institutional strengthening, the distribution of responsibilities among stakeholders, and the importance of collaborative destination management. The program also identified several priority areas for the development of Puncak Pagerbatu, including the integration of tourism potentials, development of tourism packages, strengthening of the Pokdarwis institution, and improvement of supporting facilities. As a follow-up, the tourism managers agreed to develop and establish official tourism packages and diversify tourism products to improve service quality and enhance the attractiveness of Puncak Pagerbatu. The program therefore provided an initial foundation for strengthening community-based tourism governance through institutional capacity building and stakeholder collaboration.
Pendampingan E-Marketing bagi Pelaku UMKM Dara Siti Nurjanah; Nova Chalimah Girsang; Varian Yudhiansyah; Iqbal Fauzi Kurnia Rahman
Mujtama': Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Mujtama’ Jurnal Pengabdian Masyarakat
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mujtama.v5i2.4169

Abstract

Perkembangan teknologi digital mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi dalam strategi pemasaran. Namun, banyak pelaku UMKM masih menghadapi keterbatasan pengetahuan dan keterampilan dalam memanfaatkan e-marketing secara optimal, sehingga potensi peningkatan penjualan dan perluasan pasar belum tercapai. Berdasarkan kondisi tersebut, pengabdian kepada masyarakat ini dilakukan dengan tujuan memberikan pendampingan e-marketing yang terstruktur bagi pelaku UMKM. Metode pelaksanaan meliputi tahap pemetaan kebutuhan, penyusunan modul pelatihan digital marketing, pelaksanaan pelatihan dan praktik langsung, serta pendampingan berkelanjutan dalam penggunaan media sosial dan marketplace. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan pelaku UMKM dalam membuat konten digital, mengelola akun pemasaran online, serta merancang strategi promosi produk secara efektif. Selain itu, terjadi peningkatan interaksi konsumen dan perluasan jangkauan pasar melalui platform digital. Kesimpulannya, program pendampingan e-marketing terbukti efektif membantu UMKM meningkatkan daya saing dan memperkuat keberlanjutan usaha di era digital.
Digital Marketing Strategies and Their Impact on Sales Volume : Evidence from Culinary MSMEs in Banjar District Dara Siti Nurjanah; Dian Hadiani
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.748

Abstract

This study investigates the influence of digital marketing on sales volume among culinary micro and small enterprises (MSMEs) in Banjar District, a sector in which digital adoption remains limited despite increasing demands for technological adaptation. The central problem concerns the low level of digital marketing literacy and the suboptimal use of online sales platforms, prompting this study to examine the existing condition of digital marketing practices, describe the current level of sales volume, and determine the extent to which digital marketing affects sales performance. A quantitative explanatory approach was applied, utilizing primary data collected through a saturation sampling technique involving 68 culinary MSME respondents registered on Gojek and Grab platforms. Data analysis employed validity and reliability tests, correlation analysis, coefficient of determination, t-test, and simple linear regression. The findings reveal that both digital marketing practices and sales volume fall within the “good” category, and the correlation between the two variables is moderate. The coefficient of determination indicates that digital marketing explains 28.62% of the variance in sales volume, demonstrating its substantive contribution while acknowledging the presence of other influencing factors. Hypothesis testing confirms that digital marketing has a significant effect on sales volume among culinary MSMEs in Banjar District. Overall, the study underscores that strengthening digital marketing strategies particularly through more intensive use of e-commerce applications and social media can enhance sales performance and improve the competitive capacity of MSMEs in the digital economy era.
Co-Authors ANWAR MUSADAD Asep Endri Mulyana Atik Santi Dian Hadiani Dian Hadiani Hadiani, Dian Hani Maryam Hermana Imelda Sinta Dewi Iqbal Fauzi Kurnia Rahman Mira Andriani Munawar, Andri Helmi Neni Suherni Putri Mismawati Reynaldi Reynaldi Riza Purnama Siswahyudianto Suherni, Neni Teguh Anggoro Tina Cahya Mulyatin Tina Cahya Mulyatin Tita Wulandari Varian Yudhiansyah Yogi Sugiarto Maulana