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All Journal Jurnal Administrasi Bisnis (JABis) JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Jurnal Bisnis dan Kewirausahaan Journal of Empowerment Community Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Manajemen Bisnis Unbara NUSANTARA: Jurnal Pengabdian Kepada Masyarakat BanKu: Jurnal Perbankan dan Keuangan Jurnal Keuangan dan Bisnis International Journal of Economics and Management Research Jurnal Pengabdian Kepada Masyarakat Indonesia Mujtama’ Jurnal Pengabdian Masyarakat
Dara Siti Nurjanah
STISIP Bina Putera Banjar
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Model Kolaborasi Hexahelix dalam Peningkatan Kesetaraan Gender di Kampung Keluarga Berkualitas Kota Banjar Purnama, Riza; Girsang, Nova Chalimah; Nurjanah, Dara Siti
Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Vol 8, No 2 (2025): Jurnal Abdimas Berdaya
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jab.v8i2.1140

Abstract

This community service activity was motivated by the high divorce rate and low family participation in family resilience programs in Banjar City, particularly in Kampung KB Rampak Polah. The program aims to increase community awareness and understanding of gender equality issues through the collaborative Hexahelix model approach. The implementation method involves participatory training by engaging six key actors: academics, government, business, media, communities, and law enforcement. This activity successfully formed the HCG (Hexahelix Collaboration for Gender) group and increased women's involvement in decision-making at the community level. These results indicate that a cross-sector collaborative approach is effective in promoting sustainable gender equality.
WOMEN ENTREPRENEUR DI LOKASI PENINGKATAN PERAN WANITA MENUJU KELUARGA SEHAT SEJAHTERA (P2WKSS) DUSUN SAMPIH DESA REJASARI KECAMATAN LANGENSARI KOTA BANJAR TAHUN 2022 Dara, Dara Siti Nurjanah; Dian Hadiani; Asep Endri Mulyana; Andri Helmi Munawar
Journal of Empowerment Community Vol. 5 No. 1 (2023): Maret 2023
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v5i1.1240

Abstract

Pelaksanaan Pengabdian Kepada Masyarakat di Desa Rejasari berlatar belakang bahwa mayoritas kepala keluarga di Dusun Sampih Desa Rejasari adalah perempuan dan hal ini sejalan dengan Pemerintah Kota Banjar yang menjadikan Dusun Sampih tersebut sebagai wilayah binaan pada program Peningkatan Peran Wanita menuju Keluarga Sehat Sejahtera. Adapun tujuannya adalah memberikan pemahaman dan motivasi kepada kepala keluarga perempuan untuk memiliki semangat jiwa entrepreneur sehingga dapat mencukupi kebutuhan pokok sehari-hari dan tidak selalu bergantung kepada bantuan pemerintah yang sifatnya hanya stimulan. Metode dalam pelaksanaan pengabdian adalah dengan ceramah interaktif yaitu setelah penyampaian materi dan teori, tim mengajak berdiskusi audiens yang pada akhirnya beorientasi pada problem solving. Hasilnya yang didapat setelah dilaksanakananya sosialisasi ini adalah tersampaikannya materi mengenai women enterpreneur sehingga kepala keluarga perempuan yang ada di Dusun Sampih termotivasi untuk bangkit dan memiliki usaha mandiri dengan jiwa wirausaha. Kesimpulannya adalah kepala keluarga perempuan tetap memiliki potensi untuk berwirausaha secara mandiri dengan tentunya tetap memperhatikan kodratnya sebagai perempuan atau ibu rumah tangga. Kata kunci: Women Entrepreneur, Wirausaha, perempuan berdaya saing.
ORIENTASI ENTREPRENEURSHIP DAN START UP DALAM UPAYA MENURUNKAN ANGKA PENGANGGURAN TERBUKA BAGI LULUSAN SMA/K DI KOTA BANJAR Riza Purnama; Tina Cahya Mulyatin; Dara Siti Nurjanah; Dian Hadiani; Nova Chalimah Girsang
Journal of Empowerment Community Vol. 6 No. 1 (2024): Maret 2024
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v6i1.1667

Abstract

The problem of unemployment needs special attention from all parties, considering that currently the issue of population, namely the Demographic Bonus, has begun to be felt, where the number of productive ages is higher than other ages. This condition has an impact on the potential increase in the number of unemployed people in Indonesia, given the limited employment opportunities. This is also the case in Banjar City, where opportunities to get a job are limited while the number of labor force graduates from senior high school/K/MA each year is always increasing. The purpose of this Community Service is to increase the insight and motivation of participants through entrepreneurship orientation and business start-ups. The method used is a lecture by applying Case Based Method (CBM) based on case studies and realities and facts in the field, coupled with PreTest, Post Test instruments, and the existence of a Follow-up Plan (RTL) form. The results were quite significant, namely an increase in understanding and orientation to realize the start-up of participants who are graduates of SMA/K/MA in Kota Banjar who have not yet found a job. The conclusion of this activity is that everyone has the potential to start a business independently, but not everyone has the opportunity to do so, so encouragement and motivation are needed to make it happen.
PENGEMBANGAN BISNIS MIKRO MELALUI PENERAPAN DIGITAL: PENGGUNAAN TIKTOK SEBAGAI SARANA PROMOSI EFEKTIF Dara Siti Nurjanah; Dian Hadiani; Anwar Musadad; Riza Purnama
Journal of Empowerment Community Vol. 6 No. 2 (2024): Oktober 2024
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v6i2.2091

Abstract

Pengembangan bisnis mikro melalui penerapan platform digital, dengan fokus pada penggunaan TikTok sebagai sarana promosi yang efektif. Kajian ini didasarkan pada kegiatan sosialisasi yang dilaksanakan oleh tim Pengabdian Kepada Masyarakat (PKM) dosen STISIP Bina Putera pada Kamis, 19 September 2024, di Desa Raharja, Kecamatan Purwaharja, Kota Banjar. Peserta kegiatan sebanyak 45 orang, mayoritas ibu rumah tangga dengan usaha mikro seperti warung, pembuatan gorengan, dan makanan ringan. Desa ini juga merupakan salah satu lokasi sasaran program P2WKSS (Peningkatan Peran Wanita Menuju Keluarga Sehat Sejahtera). Permasalahan utama yang dihadapi adalah penurunan penjualan akibat kondisi ekonomi di masa resesi. Melalui pendekatan dialog interaktif, kegiatan ini bertujuan untuk memberikan solusi praktis guna meningkatkan daya saing dan pendapatan usaha mikro melalui media digital. Kata Kunci: Bisnis Mikro, Promosi Digital, TikTok, Usaha Mikro, Pemberdayaan Perempuan.
Pengaruh Earning Per Share Terhadap Harga Saham Dengan Debt Ratio Sebagai Variabel Pemoderating Pada PT. Akasha Wira Internasional Tbk Siti Nurjanah, Dara; Munawar, Andri Helmi; Hadiani, Dian; Suherni, Neni
Jurnal Keuangan dan Bisnis Vol. 21 No. 1 (2023): Jurnal Keuangan Dan Bisnis Volume 21 Nomor 1 Maret 2023
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.436 KB) | DOI: 10.32524/jkb.v21i1.795

Abstract

This study aims to determine and analyze earnings per share, stock price and debt ratio, and the value influence of earnings per share on stock prices with debt ratio as a moderating variable at PT Akasha Wira Internasional Tbk from 2009 to 2018. The study applied a quantitative approach in terms of explanatory method. It used secondary data with purposive sampling techniques. The statistical method used is Moderated Regression Analysis. The influence value of earnings per share on the stock prices is 35.30%. The result of the hypothesis test reveal that earning per share does not have any significant effect on the share prices of PT Akasha Wira International Tbk. Likewise, the existence of the debt ratio as a moderating variable does not provide any significant influence either. In other words, the debt ratio does not change or determine the influence value of earning per share on stock prices. At last, the correlation relationship has a negative direction which means that if the interaction of earnings per share and debt ratio increases, the stock prices will fall.
Peningkatan UMKM melalui Pendampingan dalam Mendapatkan Nomor Induk Berusaha (NIB) dan Sertifikasi Halal Produk Riza Purnama; Teguh Anggoro; Tina Cahya Mulyatin; Dian Hadiani; Dara Siti Nurjanah
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8455

Abstract

This Community Partnership Program (PKM) was designed to address the challenges faced by micro, small, and medium enterprises (MSMEs) in obtaining business legality and halal certification. Legal business status through the Business Identification Number (NIB) and halal certification are crucial for improving access to financing, expanding market opportunities, and enhancing consumer trust in products. The program implemented a comprehensive approach combining socialization, interactive training, and practical technical assistance to guide participants through the processes of NIB registration and halal certification applications. As a result, most participants successfully obtained their NIBs and gained a clear understanding of the steps required for halal certification. Beyond procedural knowledge, participants also realized that legal recognition and certification serve as strategic foundations for strengthening and upgrading their businesses. Tangible impacts observed include increased product competitiveness, better access to government support schemes, and opportunities for collaboration with other businesses. Overall, the program demonstrates that targeted guidance and capacity-building activities can effectively enhance the legitimacy, marketability, and sustainability of MSMEs, empowering entrepreneurs to grow their businesses confidently while meeting regulatory and consumer standards.
Developing Madasari Beach Tourism through the Hexahelix Approach Riza Purnama; Dian Hadiani; Dara Siti Nurjanah
JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political UMA) Vol. 14 No. 1 (2026): JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jppuma.v14i1.16026

Abstract

This study is motivated by the potential of Madasari Beach as an emerging tourism destination in Pangandaran Regency, which is expected to develop in parallel with Pangandaran Beach and Batukaras Beach. The purpose of this research is to formulate a sustainable development strategy for Madasari Beach using the Hexahelix approach, which involves six key stakeholders: government, academia, the business sector, local communities, media, and community organizations. Using a qualitative, descriptive-analytical approach, the study explores the dynamics of collaboration among these actors in developing a competitive and resilient tourism destination. The findings reveal that the government remains a dominant actor but lacks structural synergy with other stakeholders, while community participation is high yet not formally institutionalized. Local businesses face financial and marketing challenges, and academic engagement tends to be project-based rather than continuous. Media and financial institutions, although having strategic potential, remain underutilized. These findings highlight the need for an integrated Hexahelix collaboration framework to strengthen institutional synergy, empower local communities, and promote digital transformation and narrative-based tourism branding. The study concludes that the development of Madasari Beach must transcend physical infrastructure and adopt a collaborative governance model that harmonizes economic, social, and cultural sustainability, thereby significantly enhancing local revenue and long-term destination competitiveness in Pangandaran Regency.
PEMBERDAYAAN PEREMPUAN KEPALA KELUARGA MELALUI EDUKASI VALUE SKILL SKEMA PENCEGAHAN KEKERASAN PEREMPUAN TERHADAP ANAK DI KOTA BANJAR Mira Andriani; Riza Purnama; Dara Siti Nurjanah; Nova Chalimah Girsang
Journal of Empowerment Community Vol 7 No 2 (2025): Oktober 2025
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v7i2.2897

Abstract

Initiatives for women's empowerment aim to achieve gender equality across various development sectors and to protect women from violence. Child protection efforts aim to uphold children's rights and safeguard them against various forms of violence, exploitation, discrimination, and other forms of mistreatment. Given the rising number of violence victims, concerted efforts from various stakeholders are required to combat this issue. This community service project aims to empower participants to prevent violence against women and children through an educational program covering eight key skill areas: 1. Moral and character education; 2. Market-trend product innovation; 3. Legal education regarding violence against women and children; 4. Business and family financial management; 5. "Instagrammable" product packaging; 6. Product photography education; 7. Emotional management under high-pressure situations; and 8. Parenting teenagers. The project is titled "Empowerment of Female Heads of Households through Value-Skill Education: A Scheme for Preventing Violence Against Women and Children in Banjar City." The program's outcomes include an improved understanding of violence prevention and the establishment of a follow-up plan involving "Say No To Violence" agents of change.
Pengaruh Inovasi Produk dan Store Atmosphere terhadap Minat Beli Ulang melalui Peran Mediasi Customer satisfaction: Studi pada Selma Resto & Cafe Kota Banjar Putri Mismawati; Yogi Sugiarto Maulana; Dara Siti Nurjanah
Jurnal Ilmu Administrasi dan Bisnis Vol 24 No 02 (2026): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v24i02.16869

Abstract

Persaingan industri restoran dan kafe yang semakin ketat menuntut pelaku usaha untuk menciptakan pengalaman bersantap yang berkesan guna mendorong kunjungan ulang. Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan store atmosphere terhadap minat beli ulang, serta dampaknya terhadap kepuasan pelanggan sebagai variabel mediasi pada Selma Resto & Café Kota Banjar. Metode penelitian yang digunakan adalah metode penelitian survei dengan pendekatan kuantitatif. Responden dalam penelitian ini berjumlah 96 responden yang merupakan konsumen Selma Resto & Café dengan teknik pengambilan sampel tertentu yaittu purposive sampling. Data yang diperoleh dianalisis menggunakan Structural Equation Model (SEM) melalui pendekatan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa inovasi produk dan store atmosphere berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan minat beli ulang. Selain itu, kepuasan pelanggan terbukti mampu memediasi pengaruh inovasi produk dan store atmosphere terhadap minat beli ulang secara positif dan signifikan. Temuan ini mengindikasikan bahwa semakin tinggi tingkat pengalaman positif yang dirasakan konsumen melalui pembaruan menu dan kenyamanan suasana, semakin besar kemungkinan mereka untuk melakukan pembelian ulang. Oleh karena itu, manajemen Selma Resto & Café disarankan untuk terus melakukan inovasi produk secara holistik dan menjaga estetika suasana toko guna mempertahankan loyalitas pelanggan. Hasil ini mendukung Teori Perilaku Konsumen, di mana stimulus pemasaran yang efektif terbukti mampu memengaruhi evaluasi dan keputusan pasca-pembelian konsumen.
IDENTIFIKASI LEAKAGE POINT DALAM FUNNEL DIGITAL MARKETING UNTUK MENINGKATKAN CUSTOMER ACQUISITION: (Studi Kasus UD. Palet Mekar Galuh Kota Banjar) Reynaldi Reynaldi; Yogi Sugiarto Maulana; Dara Siti Nurjanah
Jurnal Ilmu Administrasi dan Bisnis Vol 24 No 02 (2026): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v24i02.16959

Abstract

Penelitian ini bertujuan untuk menganalisis kondisi dan efektivitas implementasi funnel digital marketing, mengidentifikasi titik kebocoran (leakage points) utama yang terjadi sepanjang proses pemasaran, serta merumuskan strategi optimalisasi yang tepat guna meningkatkan customer acquisition pada UD. Palet Mekar Galuh Kota Banjar. Pendekatan penelitian yang digunakan adalah kualitatif deskriptif dengan metode studi kasus. Pengumpulan data dilakukan melalui observasi langsung, dokumentasi internal, serta wawancara mendalam dengan 8 informan kunci yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukan bahwa implementasi funnel digital marketing pada UD. Palet Mekar Galuh telah berjalan pada aspek pemanfaatan Facebook dan Tiktok, namun belum dikelola secara optimal dan terstruktur. Kebocoran funnel digital marketing teridentifikasi pada seluruh tahapan (awareness, consideration, dan conversion), dengan titik kebocoran paling signifikan dan dominan berada pada tahap transisi dari consideration menuju conversion. Kebocoran ini disebabkan oleh kurangnya rincian informasi mengenai spesifikasi produk di platform digital, penentuan harga yang ditawarkan dan biaya pengiriman jarak jauh yang belum kompetitif, serta sistem pelayanan data operasional yang masih dilakukan secara manual sehingga memperlambat kecepatan respon (responsiveness). Untuk mengoptimalkan customer acquisition, strategi yang direkomendasikan mencakup penjadwalan konten edukatif secara konsisten pada tahap awareness, pengembangan katalog digital terstruktur dan website profil sederhana pada tahap consideration, serta penyusunan Standar Operasional Prosedur (SOP) layanan digital responsif pada tahap conversion.
Co-Authors ANWAR MUSADAD Asep Endri Mulyana Atik Santi Dian Hadiani Dian Hadiani Hadiani, Dian Hani Maryam Hermana Imelda Sinta Dewi Iqbal Fauzi Kurnia Rahman Mira Andriani Munawar, Andri Helmi Neni Suherni Putri Mismawati Reynaldi Reynaldi Riza Purnama Siswahyudianto Suherni, Neni Teguh Anggoro Tina Cahya Mulyatin Tina Cahya Mulyatin Tita Wulandari Varian Yudhiansyah Yogi Sugiarto Maulana