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IMPLEMENTASI AIDA PADA PENDAMPINGAN DIGITAL MARKETING UNTUK MENINGKATKAN OMSET PADA UMKM KABUPATEN SLEMAN Siprianus, Febriana Lengi; Zaenal Wafa
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): APTEKMAS Volume 7 Nomor 2 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v7i2.8820

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an important sector in the Indonesian economy. MSMEs are a sector consisting of small and medium scale businesses, both in terms of production, turnover and number of employees. They are often the backbone of the local economy, playing a role in creating jobs, supporting economic growth, and strengthening a country's economic resilience. The method used in this research is digital marketing assistance to increase turnover in Sleman Regency MSMEs. The result of this activity is to increase SMEs' understanding of digital marketing.
PENERAPAN SAK EMKM PADA PENCATATAN LAPORAN KEUANGAN SEDERHANA UMKM DI KULON PROGO Isdyantanti, Nisa; Zaenal Wafa
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 4 (2023): APTEKMAS Volume 6 Nomor 4 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i4.8177

Abstract

The application of SAK EMKM in assisting the recording of simple financial reports for MSMEs in Kulon Progo aims to help MSME players to increase their insight and training in preparing financial reports. Financial reports have a role in MSMEs to provide business information, financial conditions and develop their businesses. The SAK EMKM Financial Report includes; profit and loss report, capital changes report and notes to financial statements. Activities are carried out using direct training methods through Excel accounting and financial report form output.
Pendampingan Pembuatan Laporan Keuangan Di Kelurahan Maguwoharjo Dengan Menggunakan Metode Akrual (Ms.Excel) Sederhana Monika Monika; Zaenal Wafa
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.308

Abstract

Financial reports are very important for the Maguwoharjo Village, especially for the public sector in terms of public accounting which leads to reports that provide accountability and transparency to the general public so that there is no more fraud and it can be easily understood by the community. In this service the method used is a direct field survey, support and results. The results of assisting in the preparation of these financial reports are simplified by the accrual method through MS.excel which can provide an understanding of where the income and expenses are obtained by the Maguwoharjo Village each year.
Pengaruh Kualitas Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan GoFood di Gojek pada Mahasiswa Fakultas Ekonomi Universitas Mercu Buana Yogyakarta Wulan Intan Ihatal Janah; Zaenal Wafa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.3099

Abstract

Go-Food is a feature in the Gojek application with food delivery services. Researchers aim to determine the influence of Go-Food quality on the loyalty given and the influence of satisfaction on the loyalty given to students. Researchers used questionnaires in collecting data. The samples used were taken by random sampling, where samples taken from the population were carried out irregularly. Research methods for processing data are: validity test, reliability test, and classical assumption test. In the classical assumption test, researchers used the Normality Test, multicollinearity test, and heteroscedasticity test. Then this researcher used multiple regression analysis, coefficient of determination and hypothesis testing which used the f test and t test. The results of the research conducted were that service quality and satisfaction partially had a positive and significant effect on customer loyalty.
Pelatihan Penyusunan Laporan Keuangan Dengan Penggunaan Sak Etap Pada Pelaku UMKM Di Padukuhan Sendang Lorin Eldania Putri; Zaenal Wafa
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i3.187

Abstract

The purpose of recording financial statements for a business is to present fairly the financial position, financial performance and cash flows of the business/business entity. The presentation of business entity financial statements must be presented fairly, in the sense that the presentation is made in an honest manner on the effects of transactions,othereventsand conditions in accordance with the definitions and criteria for recognizing assets, liabilities, capital, income and expenses. therefore the presentation of SAK ETAP plays an important role in the financial management of UMKM in the Padukuhan Sendang village so that it is more organized
Pengaruh Kualitas Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan GoFood di Gojek pada Mahasiswa Fakultas Ekonomi Universitas Mercu Buana Yogyakarta Wulan Intan Ihatal Janah; Zaenal Wafa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.3099

Abstract

Go-Food is a feature in the Gojek application with food delivery services. Researchers aim to determine the influence of Go-Food quality on the loyalty given and the influence of satisfaction on the loyalty given to students. Researchers used questionnaires in collecting data. The samples used were taken by random sampling, where samples taken from the population were carried out irregularly. Research methods for processing data are: validity test, reliability test, and classical assumption test. In the classical assumption test, researchers used the Normality Test, multicollinearity test, and heteroscedasticity test. Then this researcher used multiple regression analysis, coefficient of determination and hypothesis testing which used the f test and t test. The results of the research conducted were that service quality and satisfaction partially had a positive and significant effect on customer loyalty.
Pendampingan Pengelolaan Keuangan Digital Melalui Sosialisasi dan Praktik Penerapan Aplikasi SEPRAN Pada Pelaku UMKM Desa Prima Bumijo Puspitha, Ayu; Zaenal Wafa
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.5878

Abstract

This community engagement program on digital financial management assistance through socialization and hands-on implementation of the SEPRAN application for MSME actors in Desa Prima Bumijo was carried out to address the issues of low financial literacy and the suboptimal practice of financial record-keeping. The program aimed to improve participants’ understanding of accurate transaction recording and their skills in operating digital financial applications. The methods consisted of socialization, training, and direct practice in using the SEPRAN application, involving 25 MSME actors as program subjects. Data were collected through observation and simple questionnaires to assess participants’ comprehension and competency before and after the intervention. The results showed an improvement in participants’ knowledge of digital financial management and their skills in using the application, including income and expense recording, and generating simple reports. Participants also demonstrated positive changes in daily transaction recording habits. The program concluded that SEPRAN-based digital financial management assistance effectively supports MSMEs in improving the quality of their financial administration. Further programs are recommended to enhance application utilization consistency and provide ongoing technical support.
The Effect of Digital Marketing and Customer Relationships on MSME Performance: Pengaruh Digital Marketing dan Customer Relationship terhadap Kinerja UMKM Nugraeni; Zaenal Wafa; Nur’aini; Regas Panji Pratomo
Journal Financial, Business and Economics Vol. 3 No. 2 (2025): Journal Financial, Business and Economics
Publisher : Fakultas Ekonomi, Universitas Nahdlatul Ulama Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine whether digital marketing and customer relationships affect the performance of MSMEs. To maintain economic stability, especially for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, MSMEs must be able to increase sales turnover, increase consumer orders, and facilitate access to raw materials. MSMEs must have a strategy to survive and are required to be able to adapt to emerging conditions. Businesses that can survive are those that are responsive to changes in their environment and are able to adapt, both in terms of products, marketing and sales systems, and the use of technology that supports the business. This study aims to determine the effect of digital marketing and customer relationships on MSME performance.
Pengaruh Motivasi, Pelatihan dan Insentif Terhadap Kinerja Pegawai pada Fakultas Kedokteran, Kesehatan Masyarakat dan Keperawatan Universitas Gadjah Mada Nurviani Solichah; Zaenal Wafa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.8504

Abstract

This study aims to analyze the effect of motivation, training, and incentives on the performance of permanent education staff at the Faculty of Medicine, Public Health, and Nursing, Universitas Gadjah Mada (FK-KMK UGM). The approach used is quantitative with a survey method by distributing questionnaires to 257 respondents, and 148 data were obtained that were worthy of analysis. The independent variables in this study are motivation, training, and incentives, while the dependent variable is employee performance. Data analysis was carried out using multiple linear regression with the help of SPSS software. The results of the study indicate that motivation and training partially have a positive and significant effect on employee performance. However, incentives do not have a significant effect individually. However, simultaneously motivation, training, and incentives together have a significant effect on employee performance. This finding emphasizes the importance of integrated human resource management, with an emphasis on increasing motivation and effective training, as well as fair incentives to improve employee performance in supporting the