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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan DIJB (Diponegoro International Journal of Business) Prosiding University Research Colloquium Jurnal Manajemen dan Pemasaran Jasa
Murry Harmawan Saputra
Universitas Muhammadiyah Purworejo
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Building an adaptive selling capability model to improve MSMEs marketing performance Saputra, Murry Harmawan; Ariningsih, Endah Pri
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.76-92

Abstract

This study aims to develop a conceptual model of Adaptive Selling Capability (ASC) to improve marketing performance in Micro, Small, and Medium Enterprises (MSMEs) in Central Java, Indonesia. MSMEs have a very important role in the national economy, but there are still many obstacles in sales strategies to meet diverse customer needs and dynamic market conditions. Grounded in the Dynamic Capability Theory, this study explores how ASC affects Value-Based Selling (VBS) and Sales Interaction Quality which in turn impacts the marketing performance of MSMEs. Using a survey method with 242 MSME respondents from various sectors, the data was analyzed using Structural Equation Modeling (SEM-AMOS). The results show that ASC has a positive effect on VBS and SIQ, both of which significantly improve the marketing performance of MSMEs. This study fills a gap in the literature that shows mixed results regarding the influence of ASC. The practical implications of this research underscore the importance of improving adaptive selling capabilities and value-based communication from MSME actors to customers. MSMEs also need to be encouraged to adopt technology in their sales strategies to improve their competitiveness. This research contributes to the marketing and management literature by expanding the application of Dynamic Capability Theory in the context of MSMEs.
Analisis Konsep Belanja dan Rekreasi Pada Beberapa Perusahaan Ritel di Jogjakarta Budiyanto, B; Ekowati, Titin; Saputra, Murry Harmawan
Prosiding University Research Colloquium Proceeding of The 7th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penelitian ini adalah untuk mengidentifikasi aplikasi perpaduankonsep belanja dan rekreasi, yang dilakukan oleh AmbarukmoPlaza Yogyakarta; Galeria Mall Yogyakarta; dan Maliboro MallYogyakarta, untuk lebih menyenangkan pengunjung yang masuk dipusat perbelanjaan. Dalam penelitian ini, data dan informasidiperoleh dari pemberitaan yang diakses melalui internet danmajalah Marketing. Hasil studi kasus ini tidak dapat digeneralisasi,namun demikian tetap mungkin untuk dimunculkan proposisi, yaitu:aplikasi konsep belanja dan rekreasi di perusahaan ritel dapatmendukung terwujudnya kenyamanan dan kesenangan konsumen saatberbelanja. Kondisi ini dapat menciptakan kesan yang bagus di benakkonsumen sehingga mereka akan menciptakan cerita yang positifdengan konsumen lain sehingga meningkatkan reputasi perusahaanritel tersebut. Pelayanan dan penyediaan fasilitas yang baik danmenyenangkan bagi konsumen merupakan perilaku bisnis yangberbasis etika. Hal tersebut dapat dilihat dari hasil temuan studi kasusini diketahui bahwa ketiga perusahaan ritel yang menjadi obyekpenelitian dalam studi kasus ini, yaitu Plaza Ambarukmo, GaleriaMall, dan Malioboro Mall memiliki komitmen yang tinggi untukmengimplementasikan konsep belanja dan rekreasi dalam kegiatanbisnis yang mereka jalankan.
Optimization of relational capital and the strength of SMEs network collaboration to improve its performance: Evidence from Indonesia Saputra, Murry Harmawan; Pratomo, Luki Adiati
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.16527

Abstract

This study aims to develop a conceptual model framework that elucidates strategies for enhancing the performance of SMEs using a network theory approach. The novelty lies in developing a conceptual model that proposes the strength of SMEs network collaboration as an intervening variable, addressing the gap in the literature regarding the impact of relational capital on its performance. The study involves 238 SMEs in six regencies in Central Java and the Special Region of Yogyakarta, Indonesia. The majority of the proposed hypotheses are supported, indicating that relational capital, quality of value co-creation, voluntary knowledge sharing, and the strength of network collaboration significantly improve SMEs performance. The results validate the logical connection between the variables and clarify the reference theories. Additionally, the conceptual model is suitable for capturing business phenomena in the field, making it a valuable reference for SME development in Indonesia and other emerging market countries.
Sampan wisata menggunakan sel surya di Danau Cibogas desa Sialang Jaya, kecamatan Rambah, kabupaten Rokan Hulu, provinsi Riau Sinurat, Ridwan; Fathoni, Ahmad; Junaidi, Nurhikmah Sasna; Suyitno, Suyitno; Saputra, Murry Harmawan; Wibawanti, Jeki Mediantari Wahyu; Yuhendri, Muhammad; Hariani, Listi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.22547

Abstract

AbstrakDanau Cipogas terletak di Desa Sialang Jaya, Kecamatan Rambah, Kabupaten Rokan Hulu, Profinsi Riau. Kegiatan Kosabangsa ini dilaksanakan dengan tujuan untuk meningkatkan potensi wisata di Danau Cipogas Desa Sialang Jaya sebagai destinasi wisata pilihan bagi wisatawan baik yang ada di Kabupaten Rokan Hulu maupun dari luar Kabupaten Rokan Hulu. Sampan wisata yang di buat menggunakan motor listrik 3.000 Watt dengan memanfaatkan energi matahari sebagai bahan bakar sehingga bisa menghemat bahan bakar. Dengan demikian akan menjadi icon tersendiri bagi wisatawan  dan masyarakat yang berkunjung ke Danau Cipogas Desa Sialang Jaya.  Wisata danau Cipogas sebelumnya memiliki wahana perahu atau sampan akan tetapi tidak dikelola dengan maksmimal. Pengabdian ini dilakukan dengan tujuan agar meningkatnya wisatawan yang datang ke destinasi wisata danau cipogas. Metode pengabdian ini dilakukan dengan survey lokasi mitra, proses pembuatan perahu dan pendampingan. Mitra pengabdian ini adalah kelompok sadar wisata (Pokdarwis) Remsi jaya yang berada di Desa Sialang Jaya. Jumlah mitra yang terlibat dalam kegiatan pengabdian ini sebanyak 57 orang. Kata kunci : danau cipogas ; rokan hulu ; sampan wisata ; sel surya. AbstractCipogas Lake is located in Sialang Jaya Village, Rambah District, Rokan Hulu Regency, Riau Province. This Kosabangsa activity was carried out with the aim of increasing the tourism potential of Cipogas Lake, Sialang Jaya Village as a tourist destination of choice for tourists both in Rokan Hulu Regency and from outside Rokan Hulu Regency. The tourist canoe is made using a 3,000 Watt electric motor using solar energy as fuel so it can save fuel. In this way, it will become a special icon for tourists and the public who visit Cipogas Lake, Sialang Jaya Village. Cipogas Lake tourism previously had boat rides or canoes, but they were not managed optimally. This service is carried out with the aim of increasing tourists coming to the Lake Cipogas tourist destination. This service method is carried out by surveying partner locations, the boat building process and mentoring. This service partner is the Remsi Jaya tourism awareness group (Pokdarwis) located in Sialang Jaya Village. The number of partners involved in this service activity was 57 people. Keywords : cipogas lake; upper rokan; tourist sampan; solar cells
Co-Authors Ahmad Fathoni B Budiyanto, B Endah Pri Ariningsih Hariani, Listi Junaidi, Nurhikmah Sasna Luki Adiati Pratomo Ridwan Sinurat Suyitno Suyitno Titin Ekowati Wibawanti, Jeki Mediantari Wahyu Yuhendri, Muhammad