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All Journal Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi KAREBA : Jurnal Ilmu Komunikasi Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Communication Sciences (JCoS) Jurnal Ilmu Dakwah Avant Garde Jurnal Inovasi dan Pelayanan Publik Makassar Journal of Humanity and Social Justice Connected: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Administrasi Bisnis Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi al-Balagh : Jurnal Dakwah dan Komunikasi
Arianto Arianto
Departement Of Communication. Faculty Of Social & Political Science Universitas Hasanuddin, Makassar Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Social Media as Political Party Campaign Media in the 2020 Elections of Maros Regency (Study on the Use of Social Media Instagram Chaidir Syam-Suhartina Bohari Elected Social Media) Alfiah Ummah Suhaimah; Muh. Iqbal Sultan; Arianto Arianto
Journal Research of Social Science, Economics, and Management Vol. 1 No. 11 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v1i11.217

Abstract

Internet has penetrated not only urban areas but also remote villages, and has become a necessity for society as a whole. The spread of the internet has become a common thing in changing the social order of society. This study aims as a means of communicating information delivery through social media Instagram. This study uses a qualitative approach with literacy techniques. In the past, literacy referred to a person's ability to process and understand information in the process of reading and writing. Utilization of social media Instagram as a promotional medium by the elected regent pair. Instagram social media is used as a communication medium to communicate profiles, activities and information about partner selection. The results of this study indicate that the use of Instagram social media has not been optimally used by the chairman pair Syam-Suhartina Bohari because there is no special board to manage it.
PENGARUH KOMUNIKASI INSTRUKSIONAL BERBASIS BCCT (BEYOND CENTRE CIRCLE TIME) TERHADAP PEMBENTUKAN KARAKTER SISWA-SISWI PG-TK SEKOLAH ALAM BOSOWA KOTA MAKASSAR Farannisa Ramil Putri; Jeanny Maria Fatimah; Arianto Arianto
Metacommunication: Journal of Communication Studies Vol 8, No 2 (2023): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.17232

Abstract

This study aims to determine BCCT-based instructional communication (Beyond Center and Circle Time) on the character building of PGTK students of Bosowa Natural School in Makassar City, where BCCT is the teaching and learning process of teachers and students form a circle so that the teacher's position is in line with the child's view. The focus of the study in this study is instructional communication which can be seen from five assessment indicators, ranging from the specification of instructional content and objectives, initial behavioral assessment, strategy determination, instructional unit organization, and feedback. The character-building assessment is based on the vision of PGTK Sekolah Alam Bosowa, namely Smart, Islamic, Discipline, Innovative and Competitive. To answer this question, a quantitative approach is used with a population and a sample of 30 students using a non-probability sampling technique or a saturated sample technique as a draw for the population below 30. The data analysis uses simple regression analysis, determination test and ANOVA test as a benchmark for the level of influence on several independent sub-variables. The results of this study were obtained as follows: 1) there is a positive and significant influence of BCCT-based instructional communication on smart character building in students with the highest level of relationship, 2) there is no influence of BCCT-based instructional communication on Islamic character building in students, 3) there is a positive and significant influence of BCCT-based instructional communication on discipline character building in students but the relationship very low. 4) there is a positive and significant influence of BCCT-based instructional communication on innovative character building in students, 5) there is a positive and significant influence of BCCT-based instructional communication on the formation of competitive character in students.
ANALYSIS OF DA'I COMMUNICATION SKILLS TOWARDS THE MUSLIM CONVERTED KAROMBA COMMUNITY Arianto Arianto
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 6 No. 1 (2021): June 2021
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/al-balagh.v6i1.3019

Abstract

Da'wa communication skills are needed in preaching to the converts community because the conditions of converts are different from those of Muslims in general. The success of this da'wa can be achieved if converts as the target of preaching carry out the da'wa message conveyed by the preacher. The research objective was to map the preachers' da'wa communication skills to the converts in Karomba, Pinrang district. This study used a qualitative approach and case study methods, so the primary data were in-depth interviews and observations. In addition, this study uses inductive data analysis. The study results indicate that the preachers apply three da'wa communication skills to the converted Muslim community to support da'wa's success. First, the skills to produce messages, especially messages of faith and morals. Second, the skills to receive and convey messages, mainly using local languages. Third, the skills to interact with the converts community through sharia consultation activities. This research is necessary because the findings of this study can serve as a guide for preachers to increase preaching success, especially preaching to converts.
Content Marketing Analysis in Building Customer Engagement through Social Media Platforms ST. Namirah Nur Rahma; Arianto Arianto; Muh Akbar; Sitti Nurfaizah
Jurnal Administrasi Bisnis VOL 5, NO 2 (2026) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i2.84601

Abstract

This study seeks to examine the function of content marketing in fostering consumer interaction via social media platforms, specifically Instagram, within service-oriented enterprises. The growing utilization of digital platforms has transformed marketing strategies from conventional methods to more interactive and content-centric communication, necessitating an understanding of how content affects audience engagement. This study employs a qualitative descriptive methodology. Data were gathered via the monitoring of social media material, comprehensive interviews with content managers and users, and documentation analysis. The data were examined utilizing an interactive model that encompassed data reduction, data visualization, and conclusion formulation to discern patterns in content strategy and audience engagement. The results demonstrate that content marketing significantly enhances client engagement. Diverse content kinds, such as promotional, educational, informational, and testimonial, yield varying effects on audience engagement. Visual and interactive content, enhanced by platform functionalities like tales, reels, and direct messaging, is particularly successful in augmenting engagement levels and reinforcing brand perception. This study indicates that consistency, inventiveness, and content relevance are critical characteristics affecting successful engagement techniques, despite constraints regarding scope and generalizability. This study's distinctiveness resides in its complete examination of content marketing techniques within a broader framework, delivering practical insights for organizations  
ANALISIS KONTEN MEDIA SOSIAL PSM MAKASSAR DALAM MEMBANGUN HUBUNGAN DENGAN PENGGEMAR DI ERA DIGITAL Agung Dewantara; Arianto Arianto; Muhammad Akbar
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 13, No 2 (2026): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v13i2.2026.620-632

Abstract

Abstrak ini mengkaji strategi komunikasi PSM Makassar melalui media sosial dalam membangun hubungan dengan penggemar di era digital. Menggunakan pendekatan kualitatif deskriptif, penelitian ini berfokus pada analisis konten di platform seperti Instagram, TikTok, dan YouTube. Hasil menunjukkan bahwa PSM Makassar memanfaatkan konten visual interaktif untuk meningkatkan loyalitas dan keterlibatan penggemar. Strategi seperti penggunaan hashtag populer, penjadwalan konten, dan personalisasi terbukti efektif dalam menjangkau audiens luas. Meskipun demikian, penelitian ini juga menemukan keterbatasan, termasuk kurangnya data dari komunitas penggemar pihak ketiga dan cakupan temporal yang terbatas. Penelitian ini menyarankan eksplorasi lebih lanjut terhadap tren jangka panjang dan teknologi canggih, seperti personalisasi berbasis AI, untuk memperkuat strategi komunikasi digital. Temuan ini penting bagi organisasi olahraga yang ingin mengoptimalkan interaksi mereka dengan penggemar melalui media sosial.
MENTAL HEALTH LITERACY VIA @MENJADIMANUSIA.ID INSTAGRAM AND SELF-EFFICACY AMONG GENERATION Z IN MAKASSAR; A SOCIAL COGNITIVE APPROACH IN INDONESIAN YOUTH CONTEXT Faiz Hilal Ramadhani; Arianto Arianto; Muhammad Akbar
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 11 No. 1 (2026): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v11i1.1958

Abstract

Penelitian ini mengkaji pengaruh literasi kesehatan mental dari konten Instagram @menjadimanusia.id terhadap efikasi diri pengikut Generasi Z di Makassar menggunakan desain kuantitatif dengan 102 responden. Data dikumpulkan melalui kuesioner online via Google Forms mengukur literasi kesehatan mental dan efikasi diri menggunakan skala Likert lima poin. Analisis menggunakan regresi linier sederhana menunjukkan bahwa literasi kesehatan mental menjelaskan 73,7 persen varians efikasi diri dengan koefisien standar β=0,859 (p<0,001), menunjukkan hubungan yang signifikan dan kuat. Temuan ini mengonfirmasi bahwa konten Instagram yang berfokus pada kesehatan mental secara substansial meningkatkan keyakinan diri pengikut dalam mengelola tantangan psikologis. Penelitian mendukung prinsip Teori Kognitif Sosial melalui mekanisme pembelajaran observasional, persuasi verbal, dan regulasi emosional. Kontribusi penelitian mencakup validasi efektivitas platform media sosial dalam konteks kesehatan mental dan pengembangan literasi kesehatan pada populasi muda Indonesia, serta implikasi praktis untuk desain intervensi kesehatan mental di lingkungan digital. Temuan ini relevan untuk pembuat kebijakan dan praktisi kesehatan yang mengembangkan strategi promosi kesehatan mental teradaptasi secara budaya melalui platform media sosial.
Strategi Parental Control sebagai Praktik Komunikasi Keluarga dalam Menghadapi Kecanduan Game Online pada Remaja: Studi Kasus SMP di Makassar Rezky Febrianti; Arianto Arianto; Muh Akbar
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5270

Abstract

The development of digital technology has introduced new challenges to family parenting, particularly in addressing online game addiction among junior high school adolescents. This study aims to analyze the parental control strategies implemented by parents and to explore family communication patterns in managing online game addiction. The research employed a qualitative approach using a collective case study in several junior high schools in Makassar. Data were collected through in-depth interviews and observations with parents of children aged 12–15 years. The findings reveal that effective parental control strategies include time restrictions, direct supervision, and content filtering. However, the success of these strategies is highly dependent on the quality of communication within the family. An authoritative approach that combines clear rules with open dialogue proves more successful in shaping healthy digital behavior than an authoritarian approach. The main challenges in applying these controls include parents’ limited digital literacy and time constraints. The study concludes that effective parental control depends not only on technical measures but also on the quality of emotional relationships and communication within the family. Therefore, the collaboration among parents, schools and communities is essential to establish an adaptive and sustainable digital parenting model.
ANALISIS RESEPSI LIRIK LAGU “33x” DARI PERUNGGU (STUDI KASUS PADA BASIS PENGGEMAR MERUNGGU) Muhammad Anhar Salim; Arianto Arianto; Sitti Murniati Muhtar
Journal of Communication Sciences (JCoS) Vol. 6 No. 2 (2024): April
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v6i2.1113

Abstract

This study aims to discover (1) how the Merunggu fan base perceives and interprets the messages conveyed in the song '33x' by Perunggu. (2) What are the supporting factors influencing the Merunggu fan base in their reception of the song '33x' by Perunggu? In this research, data analysis is conducted utilizing the reception analysis method. Data obtained from interviews will be categorized based on the following decoding types: a) Hegemonic-Dominant Position. b) Negotiated Position. c) Oppositional Position. The interview results will be analyzed and employed as the foundation for this study's conclusions. The results of the study describe the reception of the Merunggu fan base regarding the message content of the song '33x' by Perunggu and identify the supporting factors influencing the Merunggu fan base in their reception of the song '33x' by Perunggu. Stuart Hall's reception analysis classifies reception into three models: dominant position, negotiated position, and oppositional position. The dominant position aligns with the lyrical message, the negotiated position aligns with a personal understanding, and the oppositional position opposes the message. Several factors influence informants' reception of the song lyrics, including cultural factors, personal experiences, the musical approach, and religious factors. Through these two points, it is hoped to provide valuable data for similar research and to illustrate how Perunggu can understand how their fan base receives the messages in their song lyrics.
Transformasi Komunikasi di Era Artificial Intelligence (AI): Peluang dan Tantangan dalam Interaksi Digital St Maisyirah Hasanah; Jeanny Maria Fatimah; Arianto Arianto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11209

Abstract

Perkembangan Artificial Intelligence (AI) telah menghadirkan perubahan mendasar dalam praktik komunikasi modern. Teknologi ini tidak hanya berfungsi sebagai alat bantu pengolahan informasi, tetapi juga menjadi aktor digital yang mampu menghasilkan pesan, merespons percakapan, menganalisis perilaku pengguna, serta memfasilitasi interaksi secara real time. Fenomena tersebut memunculkan dinamika baru dalam hubungan antara manusia dan teknologi yang memengaruhi pola komunikasi interpersonal, komunikasi organisasi, komunikasi massa, hingga komunikasi digital. Penelitian ini bertujuan untuk mengkaji transformasi komunikasi yang dipengaruhi oleh perkembangan AI serta menganalisis berbagai peluang dan tantangan yang muncul dalam penggunaannya. Metode yang digunakan adalah studi literatur dengan pendekatan kualitatif melalui penelaahan berbagai artikel ilmiah, buku, laporan penelitian, dan dokumen akademik yang relevan dengan tema komunikasi dan kecerdasan buatan. Hasil kajian menunjukkan bahwa AI mampu meningkatkan efisiensi komunikasi melalui otomatisasi layanan, personalisasi pesan, analisis data komunikasi, serta pengembangan sistem interaksi berbasis chatbot dan asisten virtual. Pada saat yang sama, penggunaan AI memunculkan persoalan etika yang berkaitan dengan privasi data, akurasi informasi, transparansi algoritma, manipulasi opini publik, dan potensi berkurangnya kualitas interaksi antarmanusia. Komunikasi berbasis AI menuntut kemampuan literasi digital yang lebih tinggi agar masyarakat mampu memanfaatkan teknologi secara kritis dan bertanggung jawab. Kajian ini menegaskan bahwa keberhasilan integrasi AI dalam komunikasi tidak hanya ditentukan oleh kecanggihan teknologi, tetapi juga oleh kemampuan manusia dalam menjaga nilai-nilai etika, kepercayaan, dan kemanusiaan dalam setiap proses komunikasi..
Ruang Ketiga Hutan Pinus: Studi Etnografi Pola Interaksi Budaya Nongkrong Dante Pine Adelia Adelia; Muh Akbar; Arianto Arianto
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7447

Abstract

This study aims to explore the communication dynamics in the Dante Pine tourism area, Enrekang Regency, as a "Third Place" for the youth community. Using the Ethnography of Communication method, this research examines how spatial configurations and environmental factors influence interaction patterns. Findings reveal that Dante Pine’s sociopetal layout and biophilic climate act as facilitators for self-disclosure, shifting communication patterns from small talk to deep talk. Non-verbally, the cold temperature and the use of artifacts (coffee/campfires) decrease physical distance (proxemics) and increase the intensity of eye contact. Furthermore, visitors engage in hybrid impression management, where they construct an outdoor lifestyle identity through the integration of physical activities and digital representation on social media. Cyber validation emerges as a key element in reinforcing social status in the real world. This study concludes that Dante Pine acts as a hybrid communication ecosystem that integrates physical and cyber spaces in mediating the needs for self-expression and identity reinforcement for the digital generation.
Co-Authors Adelia Adelia Agung Dewantara Alfiah Ummah Suhaimah Andi Alimuddin Unde Aswar Tahir Burhanuddin Burhanuddin Dody Kurniawan Asman Erik Kalalembang Faiz Hilal Ramadhani Farannisa Ramil Putri Hafied Cangara Janisa Lande Jeanny Maria Fatimah Jeanny Maria Fatimah Moehammad Iqbal Sultan Muh. Akbar Muhammad Anhar Salim Muhammad Iqbal Sultan Rezky Febrianti Sitti Murniati Muhtar Sitti Nurfaizah St Maisyirah Hasanah ST. Namirah Nur Rahma Tuti Bahfiarti