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All Journal Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
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The Effect of Customer Satisfaction on the Service at Lady Salon during the Covid-19 Pandemic Rieneke R. Kalalo; Jane Elvira Scipio; Jola Silvana Kalangi; lenda Lumentah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5268

Abstract

The impact of Coronavirus (Covid-19) pandemic is strongly affected in business and economic world. A fairly short time path to marketing patterns changes especially when treated with Large-Scale Social Restrictions. Marketing products or services to consumers as a brand strategy survive in the Covid-19 pandemic. This study aimed to analyze the influence of Lady Salon’s customer satisfaction during the Covid-19 Pandemic. Quantitative analysis methods were based on causal analysis designs in which the data was processed by linear regression analysis. The results of the study stated that the service of the beauty salon business significantly affected the customer satisfaction at Lady Salon in Kamasi Village and the relationship between its service and its customer satisfaction. This was also supported by the achievement rate of descriptive test respondents on service variables included in the highest average value that answered the most agreed questions which means that the respondents were very satisfied with the products available at Lady Salon and trusted. As for the customer satisfaction variables included in the highest average scores that answered the most agreed questions which means that the respondents were satisfied with its appropriate service to its customers. Therefore, it can be concluded that Lady Salon needs to increase customer satisfaction in the terms of handling complaints, and the company services are supposed to continue improving.
ECONOMIC LOSS OF ONLINE MOTORCYCLE TAXI DRIVERS DUE TO ACCOUNT CLONING: A CASE STUDY OF TOMOHON CITY : Kerugian Ekonomi Pengemudi Ojek Online Akibat Kloning Akun: Studi Kasus Kota Tomohon Lenda Lumentah; Jola Silvana Kalangi; Julita Inggrinne Nelwan; Royke Max Suot; Rieneke Kalalo; Sjerly Maria Lumi; Welky Karauwan; Lalira, James
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 5 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i5.6068

Abstract

This study aims to analyze the economic losses suffered by online motorcycle taxi drivers in Tomohon City due to account cloning, a growing form of digital exploitation in Indonesia’s gig economy. The research examines financial, operational, and psychological impacts, evaluates platform security measures, and assesses the erosion of consumer trust. A mixed-methods approach was employed, combining quantitative surveys with 50 drivers and qualitative in-depth interviews with drivers, customers, and platform representatives. Data were collected through structured questionnaires, participatory observation, and thematic analysis. Quantitative data were analyzed using descriptive statistics to measure income decline and additional costs, while qualitative data were interpreted through thematic content analysis to understand lived experiences and systemic vulnerabilities.Findings reveal that 44% of income reduction is directly linked to account-related disruptions, with affected drivers losing between IDR 500,000 and 1,000,000. Additional recovery costs further strain their financial stability. Psychologically, 76% reported moderate to high anxiety, and 64% stated that the threat of cloning negatively affects work motivation. Consumer trust is compromised, as 80% of drivers acknowledge reputational damage due to service inconsistencies caused by cloned accounts. Despite high awareness of cloning (82%), only 40% implement preventive measures, and 70% perceive platform responses as inadequate. The discussion highlights that account cloning is a systemic issue rooted in weak platform governance and low digital literacy. The absence of compensation mechanisms exacerbates worker vulnerability. This study recommends mandatory implementation of advanced security protocols, integrated digital literacy programs, and a formal gig worker protection framework including rapid reporting and financial compensation. These measures are essential for building a fairer and more sustainable digital transportation ecosystem.
Factors Influencing Street Vendors’ Income in Campus Microeconomic Ecosystem Lenda Lumentah
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6430

Abstract

Crucial questions, which have been lacking in the literature, particularly regarding informal microeconomies in suburban areas, were addressed in this research. Street food vendors in campus ecosystems play an important role in supplying food to the community and creating informal jobs; however, their income security is poorly reported in Eastern Indonesia. Primary data were gathered from 20 vendors between January and March 2025 using mixed methods. Vendors were classified into three spatial zones according to the shop's proximity to the campus, and income patterns were studied across academic cycles and digital adoption status. Results: Daily net income ranged between IDR 30,000 and IDR 85,000, and vendors in Zone A (close to the campus gate) earned much more than vendors in the peripheral zones. We found high income sensitivity to the academic calendar, with a decrease in income of 56% during semester breaks and an increase of 18% at the beginning of the new semester. Digital platforms were used by only five vendors (for example, GoFood), but they had a 47% higher daily income despite the commission costs. Barriers to adoption include limited digital literacy, smartphone access, and age. Volatility affected the food supply chain, and vendors used informal coping mechanisms to deal with the stress, such as operating hours, selling on local markets, or using savings, which were not sustainable for the long term. ​The results show that spatial access, institutional rhythms, technological divides, and social capital structurally determine vendor income. Resilience is seen as existing, but limited by systems of exclusion. The study concludes that inclusive urban and campus policies, such as equitable vendor areas, digital literacy training, vendor cooperatives, and social protection policies, are needed to integrate informal actors into sustainable local development systems
THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISIONS WITH EMOTIONAL DESIRE AS A MODERATING VARIABLE Muhammad Amsal Nasution; Muhamad Risal Tawil; Kushariyadi , Kushariyadi; Jeffri Wuisan Lontaan Gumerung; Lenda Lumentah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Backgrounds: Researchers believe that a marketing strategy that pays attention to and prioritizes environmental protection aspects can attract the attention of the public, especially environmental observers, those who care about the environment, and so on, to decide to purchase the products we offer by paying attention to environmental aspects. ObjectivesTherefore, this research aims to analyze the influence of Green Marketing Strategy on Purchasing Decisions. Different from previous research, this research adds the Emotional Desire variable as a moderating variable which researchers can strengthen the influence of the Green Marketing Strategy variable on purchasing decisions. Methods: This research is quantitative research with an explanatory approach. This research obtained data by distributing questionnaires digitally to 100 producers and 200 consumers who had been involved in the TikTok shop for at least 1 month. The questionnaire contains 8 question items consisting of 4 question items for the Green Marketing Strategy variable, 2 question items for the Purchase Decision variable, and 2 question items for the Emotional Desire variable. The data that was collected in this research was analyzed using the smart PLS 4.0 analysis tool. Results and Conclusions: the Green Marketing Strategy variable has a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.018. Apart from that, researchers also believe that good emotional desire can strengthen the direction of this relationship because good desire can support consumers to take part in protecting the environment by paying attention to the packaging materials used, product cleanliness, whether the product is hygienic or not, and so on related to environmental sustainability. In line with the statement in the second paragraph, the results of table 3 of the second row of path efficiency show that the Emotional Desire variable can moderate the direction of the relationship between the Green Marketing Strategy variable and Purchasing Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.000. More significant than direct testing, namely 0.017. Thus the first and second hypotheses in this research can be proven and accepted.
Co-Authors James Lalira, James Jane Elvira Scipio Jeffri Wuisan Lontaan Gumerung Jola Silvana Kalangi Julita Inggrinne Nelwan Kushariyadi , Kushariyadi Muhamad Risal Tawil Muhammad Amsal Nasution Rieneke Kalalo Rieneke R. Kalalo Royke Max Suot Sjerly Maria Lumi Welky Karauwan