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All Journal Ilmu Administrasi Publik Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan
Marissa Grace Haque
STIE Indonesia Banking School, Jakarta, Indonesia
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Peran Work Overload, Work Environment, Work Family Conflict & Work Stress Terhadap Job Performance Diana Damayanti; Santi Rimadias; Marissa Grace Haque; Denok Sunarsi; Kosasih Kosasih; Raden Roro Vemmi Kesumadewi
Jurnal Ilmiah Wahana Pendidikan Vol 7 No 3 (2021): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.313 KB) | DOI: 10.5281/zenodo.5044930

Abstract

The purpose of this research is to identify the role of Work overload, work environment, work-family conflict and work stress on job performance in Public Facilities and Infrastructure Handling Officers on South Jakarta. The sample used in the study was 130 respondents of Public Facilities and Infrastructure Handling Officers on Jakarta. The data collection techniques in this research used primary data by distributing questionnaires to Public Infrastructure and Facilities Handling Officers in Jakarta with data collected by 130 respondents using Structural Equation Modeling (SEM) analysis supported by SPSS 24 and AMOS 21. The results of this study indicate that 1) Work overload has a positive and significant effect on Job Stress. 2) Work Environment has a negative and significant effect on Job Stress. 3) Work Environment has no influence on Job Performance. 4) Work Environment has no influence on Job Performance. 5) Work Stress has no effect on Job Performance. 6) Work-Family Conflict has no effect on Job Performance. 7) Work Stress is proven to be a variable that intervenes between Work Overload and Job Performance. 8) Work Stress is proven to be a variable that intervenes between Work Environment and Job Performance.
Pengaruh Content dan Review Marketing Tiktok Terhadap Keputusan Membeli Makanan Halal Gen Z: Studi di Wilayah Jakarta Selatan Frida Listiyani; Marissa Grace Haque; Nila Nurochani
Jurnal Ekonomi Efektif Vol 5, No 3 (2023): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v5i3.29509

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh konten dan ulasan pemasaran TikTok terhadap keputusan pembelian makanan halal gen Z: sebuah studi di wilayah Jakarta Selatan. Jumlah sampel dalam penelitian ini adalah 127 responden. Metode pengumpulan data ini menggunakan kuesioner dengan format google form dengan data menggunakan Smart PLS-SEM 4.0. Hasil penelitian ini menunjukkan bahwa pengetahuan halal berpengaruh signifikan terhadap content marketing, dan content marketing serta review terhadap content marketing berpengaruh signifikan terhadap keputusan pembelian. Sedangkan hasil yang didapatkan tidak sesuai dengan harapan penulis yaitu pengetahuan halal tidak mempengaruhi keputusan pembelian.
The Effect of Digital Marketing and Media Promotion Utilization to a Bakpia Patok Yogyakarta SMES’ Sales Performance Marissa Grace Haque
Jurnal Ilmiah Ilmu Administrasi Publik Vol 10, No 1 (2020)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (616.705 KB) | DOI: 10.26858/jiap.v10i1.14336

Abstract

This study aims to determine the effect of digital marketing and the use of media promotion on its sales performance of one of Bakpia Patok SMEs in Yogyakarta. The method used is explanatory research, and statistical analysis with regression test, correlation, determination, and hypothesis test. Results of this digital marketing study has a significant effect on sales performance 41,8 percent, Hypothesis testing is obtained by t arithmetic > t table or (8,208 > 1,986). The use of promotional media has a significant effect on sales performance 43,2 percent, Hypothesis testing is obtained by t arithmetic > t table or (8,457 > 1,986). Digital marketing and the use of promotional media simultaneously have a significant effect on sales performance with the regression equation Y = 9,672 + 0,362X1 + 0,405X2 and contribute with as much influence as 52,4 percent, Hypothesis testing is obtained by F-count > F table or (51,264 > 2,700).
Co-Authors Denok Sunarsi Diana Damayanti Frida Listiyani Kosasih Nila Nurochani Raden Roro Vemmi Kesumadewi Santi Rimadias