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All Journal Jurnal Ruas (Review of Urbanism and Architectural Studies) International Research Journal of Business Studies
Astri Anindya Sari
Lecturer, Department of Architecture, Widya Kartika University, Surabaya, Indonesia
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Optimalisasi Desain Pencahayaan Alami Tipologi Ruang Kelas Gedung GKB UM dengan Analisis DIALUX EVO Dewi, Cynthia Permata; Ariestadi, Dian; Sari, Astri Anindya
RUAS Vol. 21 No. 2 (2023)
Publisher : Departemen Arsitektur Fakultas Teknik Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ruas.2023.021.02.6

Abstract

Visual comfort is an important aspect of teaching and learning activities. This study used simulation with DIALux evo 9.1 at the Joint Lecture Building (GKB) State University of Malang. Data analysis uses a quantitative descriptive approach. Natural lighting simulation is carried out to get an idea of natural lighting and its effects. The results showed that the average intensity of room lighting was above the lighting standard. The highest intensity occurs at 12:00, while the lowest is at 16:00. The level of visual comfort due to natural lighting is not optimal. Very high lighting intensity results in glare effect on the transparent wall side of the room, while the inner side is below the room lighting standard. The influence of architectural and façade design that affects the optimization of natural lighting is: building orientation, the use of transparent walls full of CW (curtain wall) construction, minimizing the use of horizontal shading, by tending to use vertical shading-fins, and making transparent material selection.
A Strategic Planning for a College Student-Segment Shopping Mall Sari, Astri Anindya; Kusuma, Hanson Endra; Tedjo, Baskoro
International Research Journal of Business Studies Vol. 4 No. 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.2.157-169

Abstract

In the midst of shopping mall development today, an understanding of consumer behaviors and preferences is absolutely a must if we want to plan successfuly a shopping mall. This knowledge will provide input for strategic planning so that the concept offered for shopping mall development will meet the consumers’ demand and may win the market competition. This study explores the preferences of students in Bandung as one of the potential market segments of the shopping mall. Qualitative study was conducted to find out the reasons why students choose a particular shopping mall as their favorite place. It was found that the accessibility and design of the malls are important as they enhance student preferences. In addition facilities in a shopping mall which mainly attract college students segment are entertainment facilities and eating counters.
Co-Authors Cynthia Permata Dewi Dian Ariestadi Hanson Endra Kusuma Tedjo, Baskoro