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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Communicator Sphere Jurnal Komunikasi, Masyarakat Dan Keamanan Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Annisa Eka Syafrina
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Bekasi City Fire Department’s Disaster Communication Socialization at SMK Vinama 2 Bekasi Aditya Maulana Yusuf; Wa Ode Sitti Nurhaliza; Dinar Soelistyowati; Annisa Eka Syafrina
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 4 (2024): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i4.484

Abstract

Abstract: This study explores the communication patterns used by the Fire and Rescue Department of Bekasi City in disseminating fire disaster mitigation education at SMK Vinama 2 Bekasi. The research investigates how disaster communication is implemented through socialization programs aimed at increasing students’ awareness and preparedness toward fire hazards. Using a qualitative descriptive approach, data were collected through interviews, observation, and documentation with key informants, including officials from the Prevention Division, school representatives, and student participants. The findings reveal that the department adopts a multi-layered communication model integrating one-way, two-way, and multi-way approaches to effectively convey safety messages. The process involves formal coordination, practical demonstrations, and participatory simulations, contributing to improved literacy and proactive attitudes among students. This study highlights the essential role of structured communication patterns in enhancing disaster preparedness and proposes recommendations for strengthening participatory engagement in future educational programs.
Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Mahasiswa (Studi EXO Sebagai Glow Ambassador Scarlett Pada Mahasiswa Universitas Bhayangkara Jakarta Raya) Annisa Eka Syafrina
Jurnal Komunikasi, Masyarakat dan Keamanan Vol. 7 No. 2 (2025): Oktober 2025
Publisher : Fakultas Ilmu Komunikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/3yam6r11

Abstract

Penelitian ini bertujuan untuk melihat apakah terdapat pengaruh brand ambassador EXO terhadap keputusan pembelian Scarlett pada mahasiswa Universitas Bhayangkara Jakarta Raya. Metode yang digunakan yaitu metode kuantitatif dengan teknik pengumpulan data menggunakan kuisioner. Penelitian ini menggunakan pendekatan deskriptif dengan tujuan untuk mendeskripsikan objek penelitian ataupun hasil penelitian yang digunakan untuk menjelaskan pengaruh brand ambassador EXO terhadap keputusan pembelian mahasiswa Universitas Bhayangkara Jakarta Raya. Berdasarkan hasil penelitian ditemukan bahwa brand ambassador EXO berpengaruh positif dan signifikan terhadap keputusan pembelian mahasiswa, ditunjukan dengan tingkat signifikansi 0.000 < 0.05 maka H0 ditolak dan Ha diterima. Besarnya pengaruh diperoleh dari nilai koefisiensi determinasi 0.790. Nilai tersebut menunjukan bahwa 79% keputusan pembelian dipengaruhi oleh brand ambassador sedangkan sisanya 21% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
Co-Authors Aditya Maulana Yusuf Daffa Ai'sy Alini Kawulur Dinar Soelistyowati Dwinarko Muhammad Rifai Alfarisi SJAFRIZAL, TABRANI - Wa Ode Sitti Nurhaliza