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All Journal TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Manajemen Indonesia Jurnal Kesehatan Vokasional Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen Journal of Data Science and Its Applications Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism)
Puspita Kencana Sari
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENINGKATAN KESADARAN KEAMANAN SIBER MELALUI PELATIHAN KEPADA PELAKU UMKM BINAAN YAYASAN PURBA DANARTA SEMARANG Puspita Kencana Sari; Candiwan, Candiwan; Nurvita Trianasari; Adhi Prasetio4
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 4 (2025): Agustus
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i4.2574

Abstract

Pengabdian ini bertujuan untuk meningkatkan kesadaran keamanan siber bagi pelaku UMKM binaan Yayasan Purba Danarta (YPD) Semarang melalui pelatihan yang difasilitasi oleh dosen Universitas Telkom. Metode pengabdian yang digunakan berupa pelatihan interaktif dengan pendekatan pre-test dan post-test kepada 34 peserta dari berbagai kecamatan di Semarang untuk mengukur peningkatan pengetahuan sebelum dan sesudah pelatihan. Hasil pengabdian menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terhadap konsep dan praktik keamanan siber, dengan nilai rata-rata post-test sebesar 10,18 dibandingkan dengan pre-test sebesar 5,64 (nilai p < 0,05). Simpulan dari pengabdian ini adalah bahwa pelatihan keamanan siber efektif dalam meningkatkan kesadaran dan kesiapan pelaku UMKM dalam menghadapi ancaman siber di era digital. Kata Kunci: Keamanan Siber, Pelatihan, UMKM, Kesadaran, Ancaman Siber
The Influence of Conversation Skills on Chatbot on Purchase Behavior in E-Commerce Ramadhani, Aulia; Handayani, Putu Wuri; Pinem, Ave Adriana; Sari, Puspita Kencana
Jurnal Manajemen Indonesia Vol. 23 No. 3 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i3.5304

Abstract

To date, chatbots have been widely used in e-commerce as a replacement for conventional customer service agents. This study aims to analyze the influence of chatbots’ conversation skills on purchasing decisions made by e-commerce users. The specific skills examined were tailored response and response variety. This study used quantitative methods with online questionnaires and involved 699 respondents who had shopped on an ecommerce website and used a chatbot feature in the application. The e-commerce platforms involved in this study were the top five used in Indonesia: Shopee, Tokopedia, BliBli, Lazada, and Bukalapak. The data collected were analyzed using the partial least squares structural equation modeling method. The results show that the conversational skills of chatbots can influence consumer shopping decisions which can increase the sales of ecommerce organizations. The results provide guidance for e-commerce platforms using chatbots to help consumers with shopping. Keywords—Conversational Skills; Chatbot; E-Commerce; Indonesia; Purchase Behavior
Co-Authors Adelia Purwadinata Adhi Prasetio Aulia Ramadhani Aulia Ramadhani Ave Adriana Pinem Candiwan Eka Fuji Astuti Farisha Pratami Tallei Handayani, Putu Wuri Handayani, Putu Wuri Nurvita Trianasari Pinem, Ave Adriana Prihono, Oman Fikriyan Sisilia Sari Dewi Syaza Syauqina