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All Journal Pendidikan Bahasa Indonesia Teodolita: Media Komunikasi Ilmiah di Bidang teknik INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal Pengabdian Masyarakat Putri Hijau Journal of Tropical Food and Agroindustrial Technology Social Science Academic Health Dynamics AT-TAKLIM: Jurnal Pendidikan Multidisiplin
Ria Novita Sari
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Journal : INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE

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Business Communication Strategy for Street Vendors in Gambir Tembung Market Sari, Ria Novita; Ritonga, Muhammad Husni; Jailani, Muhammad
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.826

Abstract

The purpose of this study was to determine the business communication strategy used by street vendors at Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency in selling their wares. In this case, the authors use field research, which is a research that can retrieve the desired data that will be found directly in the field. This investigation obtains data directly from respondents through observation and interviews arranged according to the research objectives. This research uses (descriptive analysis research), namely research that describes and interprets what is there. The object of this research is street vendors in Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency. Regarding the results of the research that the author obtained from street vendors at Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency, regarding the types of merchandise, namely: Vegetable traders, chili traders and basic food traders.
Co-Authors Abdurahman . Anshori, Zahwa Annisa Arfin Yusviyan, Rizya Eka Ariani, Peny Ariescha, Putri Ayu Yessy Arya Ulilalbab Chaniago, Arnia Fitriani . Fitriani Fitriani Hadi Samanto Indra Lila Kusuma Krisna, Putri Muhammad Jailani Nining Tyas Triatmaja Purba, Silvia Kartika Putri, Riska Nabela Andini Ritonga, Muhammad Husni Rusdiyana, Mitha Faula Santi, Sherly Maureta Sari, Mediana Setiani, Ririn Setiyatuti, Rina Silvia Marni Syahida, Ridha Annisa Utami, Nuzul Dwi Zahroh, Ummu