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STRATEGI PENGEMBANGAN USAHA BORDIR KOMPUTER PADA CV GRAPIKA PROJECT PERKASA CIBINONG KABUPATEN BOGOR Muhlis Muhlis; Dasmansyah Adyas; Zeze Zakaria Hamzah; Muhtadi Nugroho
Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i1.64

Abstract

The purpose of this study is to determine the strategy that becomes a priority in the business development of CV Grapika Project Perkasa Cibinong. The method that the author uses is a qualitative research method. This research was conducted at CV Graphika Project Perkasa Cibinong. This research was conducted at CV Graphika Project Perkasa Cibinong. The time of the research was carried out for 6 months, namely November 2020 - April 2021. Data analysis was carried out by SWOT analysis. Based on the results of the IFE matrix calculation for CV Graphika Project Perkasa for the overall internal factor weight score, a total score of 2.80 is obtained, which means that the value is at a strong level. Meanwhile, based on the results of the calculation of the EFE matrix for Radio Teman for the overall internal factor weight score, a total score of 1.90 is obtained, which means that the value is at a weak level. Based on the IFE matrix and the EFE matrix table, it is known that the IFE matrix value is 2.80 and the EFE matrix value is 2.81. The strategy that should be used by companies located in Cells II and IV is a market development strategy, so based on the results of the IFE and EFE matrices, the right strategy for CV Grapika Project Perkasa is a market development strategy.
ANALISIS KINERJA KEUANGAN PT WIJAYA KARYA BETON, Tbk SEBELUM DAN SESUDAH INITIAL PUBLIC OFFERING (IPO) TAHUN 2014 Zeze Zakaria Hamzah; Suci Sumiati
Economicus : Jurnal Ekonomi dan Manajemen Vol. 10 No. 2 (2020): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v10i2.84

Abstract

Theoretically the IPO decision gained a big influence in improving the company's condition and improving financial performance. The purpose of this study was to determine the level of financial health. PT Wijaya Karya Beton, Tbk before and after the IPO was measured using a financial ratio and assessed based on the Minister of BUMN Decree No. KEP-100 / MBU /2002. The results of this study are, measured by indicators of ROE ratio, ROI, collection periods and total asset turnover, it can be said that the IPO phenomenon does not have a sufficiently good impact on the financial performance of PT Wijaya Karya Beton, Tbk. While in the period after the IPO it can be said that the phenomenon of the IPO has a good impact on the financial performance of PT Wijaya Karya Beton, Tbk if measured by indicators of the ratio of cash ratios, current ratios, inventory turnover and TMS to TA. Based on BUMIN Ministerial Decree No. KEP-100 / MBU / 2002 on the financial aspects of PT Wijaya Karya Beton, Tbk, the soundness of financial performance in the period before and after the IPO can be said to be healthy with the same assessment of A. But when viewed from the total average weighted assessment, in the period before the IPO the value was better at 55.25 compared to the total average weighted valuation after the IPO period which was 51.16.
ANALISIS KINERJA KEUANGAN DENGAN PENDEKATAN METODE ECONOMIC VALUE ADDED (EVA) PADA PT. BLUE BIRD Tbk PERIODE 2014-2018 Zeze Zakaria Hamzah; Sarah Awaliyah
Economicus : Jurnal Ekonomi dan Manajemen Vol. 11 No. 1 (2020): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v11i1.96

Abstract

This study aims to determine the financial performance of PT. Blue Bird Tbk which was examined based on analysis using the Economic Value Added (EVA) method during 2014 – 2018 period. Quantitative approach was used and the study population is also a sample of research is the financial statements of the last five years (2014-2018). Data collection is done by taking documentation from the official website and then analyzed using the EVA method which consists of NOPAT analysis, Invested Capital, WACC, Capital Charges. The results showed that Economic Value Added (EVA) at PT. Blue Bird Tbk in the 2014-2018 period got EVA value < 0 meaning that the company could not create economic value added. This happened because the level of capital costs is higher than the rate of return on operating profits of the company due to new competitors in the form of online transportation.
ANALISIS PERSEPSI KEMUDAHAN, RISIKO, KEPERCAYAAN DAN SIKAP KEUANGAN TERHADAP MINAT PINJAMAN ONLINE Zeze Zakaria Hamzah; Mujito
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 1 No. 1 (2025): Vol. 1 No. 1 Edisi Januari 2025
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v1i1.616

Abstract

Perkembangan teknologi yang pesat telah mengubah berbagai sektor, termasuk teknologi keuangan (fintech). Salah satu layanan fintech yang paling populer di Indonesia adalah peer-to-peer (P2P) lending, yang menyediakan layanan pinjaman online dengan akses yang cepat dan mudah. Namun, meningkatnya minat terhadap pinjaman online telah menimbulkan berbagai permasalahan, seperti rendahnya literasi keuangan, perilaku pinjaman yang tidak bertanggung jawab, serta maraknya platform pinjaman online ilegal. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kemudahan penggunaan, persepsi risiko, kepercayaan, dan sikap keuangan terhadap niat mahasiswa Institut Teknologi dan Bisnis Dewantara dalam menggunakan pinjaman online. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda. Data dikumpulkan melalui survei yang melibatkan mahasiswa Institut Teknologi dan Bisnis Dewantara. Uji statistik seperti uji validitas, uji reliabilitas, dan pengujian hipotesis dilakukan menggunakan SPSS. Hasil penelitian menunjukkan bahwa faktor psikologis dan perilaku keuangan secara signifikan memengaruhi minat mahasiswa dalam menggunakan pinjaman online. Penelitian ini memberikan kontribusi dalam memahami risiko serta faktor-faktor yang memengaruhi perilaku peminjaman, sehingga dapat memberikan wawasan untuk meningkatkan literasi keuangan dan manajemen keuangan yang bertanggung jawab di kalangan mahasiswa.
Mengapa Generasi Z di Bogor Memilih QRIS Tinjauan dari Gaya Hidup hingga Sikap Keuangan Zeze Zakaria Hamzah
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.230

Abstract

Digital transformation in Indonesia's financial sector has accelerated the adoption of cashless payment systems, with QRIS (Quick Response Code Indonesian Standard) as the main innovation since its introduction by Bank Indonesia in 2019. Generation Z, as a digital native group, is the dominant user of QRIS due to their preference for fast, practical, and connected services. This study aims to empirically analyze the influence of lifestyle, ease of use, trust, and financial attitudes on the decision to use QRIS by Generation Z in Bogor Regency, as well as test the role of financial literacy as a moderation variable. The research approach uses quantitative methods through inferential statistical analysis. The results showed that only the variables of ease of use and financial attitude had a significant effect on the decision to use QRIS, with a significance value of < 0.05 and t calculated > t table. These findings reinforce the Technology Acceptance Model (TAM) model, which emphasizes the importance of the perception of convenience in driving the adoption of digital payment technology. Meanwhile, the variables of lifestyle and trust did not have a significant effect, which may be due to the level of general trust that has been formed in QRIS and the digital lifestyle of respondents who have not fully developed. These results confirm the need to develop a more intuitive user experience and increase education related to digital financial literacy to strengthen the sustainable use of QRIS among Generation Z.
ANALISIS PERBANDINGAN KINERJA KEUANGAN PADA PT BAKRIELAND DEVELOPMENT TBK DENGAN PT WIJAYA KARYA PERSERO (TBK) PERIODE 2019 – 2023 Zeze Zakaria Hamzah; Muchammad Hamdani; Muhlis; Dwita Aulia Ramadhanty
Economicus : Jurnal Ekonomi dan Manajemen Vol. 16 No. 1 (2025): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i1.216

Abstract

This study aims to identify and analysing the financial performance of PT Bakrieland Development Tbk (stock code ELTY) and PT Wijaya Karya (Persero) Tbk (stock code WIKA) for the period 2019-2023 based on liquidity ratios, solvency ratios, profitability ratios, and activity ratios in the years 2019-2023. Data analysis was conducted by calculating financial ratios, analysing, comparing, and performing verification. The results of this study show that: (1) The liquidity ratio of ELTY increased, which indicates that the company's financial performance is in good condition, whereas the liquidity ratio of WIKA decreased, indicating that the company's financial performance is less favourable; (2) The solvency ratio of ELTY decreased, indicating that the company's financial performance is in good condition, whereas the solvency ratio of WIKA increased, indicating that the company's financial performance is less favourable; (3) The activity ratio of ELTY increased, which means the company's financial performance is currently good, unlike WIKA's activity ratio, which decreased, indicating that the company's financial performance is currently less favourable; and (4) The profitability ratios of both ELTY and WIKA show similarities, as both decreased, indicating that the company's financial performance is currently less favourable.
ANALISIS RASIO KEUANGAN UNTUK MENILAI KINERJA KEUANGAN PT DARYA VARIA LABORATORIA TBK TAHUN 2019 – 2023 Tyara Pratiwi Poernomoputri; Zeze Zakaria Hamzah; Noni Rahmat Yani Giawa
Economicus : Jurnal Ekonomi dan Manajemen Vol. 16 No. 1 (2025): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i1.220

Abstract

Assessing a company's financial performance is crucial for evaluating its financial condition, its ability to face economic challenges, and for measuring overall corporate achievement. This study aims to assess the financial performance of PT Darya Varia Laboratoria Tbk during the period from 2019 to 2023. The financial ratios analysed in this study include liquidity, solvency, profitability, and activity ratios, with the goal of providing a comprehensive overview of the company’s ability to manage its assets, liabilities, and overall profitability. The research method used is financial ratio analysis with a quantitative approach to evaluate changes in the company’s financial performance over the five-year period, based on available financial statement data. The results show that the financial performance of PT Darya Varia Laboratoria Tbk fluctuated from year to year, as reflected in the variations of its financial ratios. These fluctuations were caused by increases or decreases in various financial statement components, such as sales, cost of goods sold, operating profit, current assets, total assets, and others.
Adoption of Robotic Process Automation (RPA) to Streamline Back-Office Operations and Improve Cost Efficiency in Medium Enterprises Zeze Zakaria Hamzah; Aria Elshifa; Zhala Rahman Aliyeva
Management Dynamics: International Journal of Management and Digital Sciences Vol. 1 No. 3 (2024): July: International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v1i3.485

Abstract

The adoption of Robotic Process Automation (RPA) has emerged as a crucial strategy for medium-sized enterprises (SMEs) to streamline back-office operations, enhance productivity, and reduce operational costs. RPA involves the use of software robots to automate repetitive, rule-based administrative tasks, allowing employees to focus on more complex, value-added activities. This study explores the implementation of RPA in medium enterprises, focusing on its impact on cost efficiency, administrative workload reduction, and operational performance. The research uses a case study approach, analyzing medium enterprises that have adopted RPA to assess the effectiveness of automation in improving business processes. Data collection methods include interviews, surveys, and company reports to evaluate how RPA affects workload, accuracy, and cost savings. The findings indicate that RPA significantly reduces manual administrative tasks, leading to faster processing times, lower error rates, and substantial cost savings. Employees in enterprises that adopted RPA reported increased job satisfaction due to the reduction of monotonous tasks and the opportunity to engage in more strategic work. However, challenges such as employee resistance, data security concerns, and system integration complexities were also identified. The study compares RPA’s impact with traditional manual processes, highlighting improvements in speed, accuracy, and overall cost efficiency. Additionally, the study compares RPA adoption across industries such as manufacturing, retail, and service, revealing sector-specific challenges and successes. The paper concludes by emphasizing the practical implications for SMEs, suggesting that RPA can optimize business operations and urging further research on its long-term effects on employee roles and organizational culture.
THE USE OF FINTECH AS A MEDIATING VARIABLE OF FINANCIAL LITERACY ON THE DIGITAL SHOPPING BEHAVIOR OF GENERATION Z UNIVERSITY STUDENTS IN INDONESIA Zeze Zakaria Hamzah; Mujito; Herman; Wahid Akbar Basudani; Vionita Qatrunnada
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2269

Abstract

This study examines the relationship between financial literacy, fintech usage, and digital shopping behavior among Generation Z university students in Indonesia, as well as the mediating role of fintech usage in this relationship. Data were collected from student respondents using purposive sampling and analyzed with path analysis. The results indicate that financial literacy significantly increases fintech usage, and fintech usage positively influences digital shopping behavior. The direct effect of financial literacy on digital shopping behavior becomes insignificant when fintech usage is included in the model, indicating that fintech usage fully mediates this relationship. These findings suggest that financial literacy encourages students to be more active in using fintech, and it is the intensity of fintech usage that drives their digital shopping behavior. This study highlights the importance of strengthening financial literacy and understanding financial technology to foster healthy financial behavior among students.
PELESTARIAN NILAI ADAT DAN KEARIFAN LOKAL MELALUI KEGIATAN PENGABDIAN MASYARAKAT DI KASEPUHAN CIPTA MULYA SUKABUMI Zeze Zakaria Hamzah; Syaiful Anwar; Riska Oktavianti; Dwi Tiara Hardianti
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 1 (2026): Vol. 2 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i1.2324

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk melestarikan nilai-nilai adat dan kearifan lokal melalui pembelajaran partisipatif dan pemberdayaan masyarakat di Kasepuhan Cipta Mulya, Desa Sinar Resmi, Kecamatan Cisolok, Kabupaten Sukabumi. Kegiatan ini dirancang untuk meningkatkan kesadaran masyarakat terhadap nilai-nilai adat, mendokumentasikan praktik budaya lokal, serta melibatkan pemuda dan sesepuh dalam proses pewarisan budaya. Metode yang digunakan adalah pendekatan aksi partisipatori melalui lokakarya, dokumentasi budaya, dan kegiatan kolaboratif. Hasil kegiatan menunjukkan peningkatan pemahaman generasi muda terhadap norma adat, meningkatnya partisipasi dalam ritual tradisional, serta tersusunnya bahan ajar yang mendukung pelestarian budaya. Program ini berkontribusi dalam memperkuat identitas komunitas adat dan menjadi model bagi wilayah lain untuk mengintegrasikan kearifan lokal dalam kegiatan pendidikan dan pemberdayaan masyarakat.