Article Per Year (5 Year)
p-Index From 2021 - 2026
4.232
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economicus: Jurnal Ekonomi dan Manajemen Multidisciplinary Indonesian Center Journal Management Dynamics: International Journal of Management and Digital Sciences Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Indonesian Journal of Social Science and Education Jurnal Pengabdian Indonesia
Zeze Zakaria Hamzah
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Visual Merchandising, Product Display and Store Atmosphere on Impulse Buying Customers of Ramayana Malang Reza Suriansha; Hamzah Bustomi; Erna Herlina; Yusuf Iskandar; Zeze Zakaria Hamzah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5329

Abstract

This study aims to analyze the effect of visual merchandising, product display and store atmosphere on impulse buying. This research was conducted at the Ramayana department store, Jl. MT. Haryono, Dinoyo, Malang City, East Java. The sampling technique of this research is non-probability sampling and purposive sampling of 50 respondents. The analysis technique uses multiple linear regression analysis, F test, t test and coefficient of determination. The results of data analysis show that the activity. The results of this study indicate that visual merchandising, product display and store atmosphere have a simultaneous influence on Impulse Buying. Overall, visual merchandising, product displays and store atmosphere have an effect on Impulse Buying by 84.0% and the remaining 16.0% is influenced by other variables.
Co-Authors Anisa Choerunisa Annisa Apriyanti Aria Elshifa Benny Osta Nababan Dasmansyah Adyas Dwi Tiara Hardianti Dwita Aulia Ramadhanty Erna Herlina Faradila Ananda Putri Hamzah Bustomi Herman Heru Satria Rukmana Jaka Permana Jarot Wuryanto Kitty Emma Wandasari Larasati Larasati Larasati M. Zairin Monica Dyanti Sitinjak Muchammad Hamdani Muhlis Muhlis Muhlis Muhtadi Nugroho Mujito Nida Siti Anggraeni Noni Rahmat Yani Giawa Nur Kholis Rakhmi Amaroh Retnadinda Ari Putri Reza Suriansha Riska Oktavianti Sarah Awaliyah Siana Ria Siti Adawwiah Siti Nur Fatimah Siva Tania Suci Sumiati Surya Purnama Adi Syaiful Anwar Tyara Pratiwi Poenomoputri Tyara Pratiwi Poernomoputri Vionita Qatrunnada Wahid Akbar Basudani Yolan Cinthia Husen Yusuf Iskandar Zhala Rahman Aliyeva