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This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economicus: Jurnal Ekonomi dan Manajemen Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Indonesian Journal of Social Science and Education
Zeze Zakaria Hamzah
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Effect of Visual Merchandising, Product Display and Store Atmosphere on Impulse Buying Customers of Ramayana Malang Reza Suriansha; Hamzah Bustomi; Erna Herlina; Yusuf Iskandar; Zeze Zakaria Hamzah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5329

Abstract

This study aims to analyze the effect of visual merchandising, product display and store atmosphere on impulse buying. This research was conducted at the Ramayana department store, Jl. MT. Haryono, Dinoyo, Malang City, East Java. The sampling technique of this research is non-probability sampling and purposive sampling of 50 respondents. The analysis technique uses multiple linear regression analysis, F test, t test and coefficient of determination. The results of data analysis show that the activity. The results of this study indicate that visual merchandising, product display and store atmosphere have a simultaneous influence on Impulse Buying. Overall, visual merchandising, product displays and store atmosphere have an effect on Impulse Buying by 84.0% and the remaining 16.0% is influenced by other variables.
Co-Authors Anisa Choerunisa Annisa Apriyanti Benny Osta Nababan Dasmansyah Adyas Erna Herlina Faradila Ananda Putri Hamzah Bustomi Heru Satria Rukmana Jaka Permana Jarot Wuryanto Kitty Emma Wandasari Larasati Larasati Larasati M. Zairin Monica Dyanti Sitinjak Muchammad Hamdani Muhlis Muhlis Muhlis Muhtadi Nugroho Mujito Nida Siti Anggraeni Nur Kholis Rakhmi Amaroh Retnadinda Ari Putri Reza Suriansha Sarah Awaliyah Siana Ria Siti Adawwiah Siti Nur Fatimah Siva Tania Suci Sumiati Surya Purnama Adi Syaiful Anwar Tyara Pratiwi Poenomoputri Tyara Pratiwi Poernomoputri Yolan Cinthia Husen Yusuf Iskandar