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Journal : VCD (Journal of Visual Communication Design)

THE ROLE OF DESIGNERS IN THE SOCIAL DESIGN DEVELOPMENT IN INDONESIA Indriati, Lisa
VCD: Journal of Visual Communication Design Vol. 5 No. 1 (2020): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v5i1.2684

Abstract

Designers have been active promoters who campaign for the wellbeing of life through the convenience and practicality created through design (Manzini, 2015). However, it has only recently been realized that the positive intentions discovered to be unsustainable that leads society to become very consumptive, thus causing a negative impact on the social, economic, and environmental problems we face today. Designers who are contributing to this problem need to be part of the solution, therefore it is necessary to develop tools or methodological frameworks to help designers get new ideas, develop solutions and utilize technology to create engaging sustainability initiatives for society. The major problem that society faces today is the lack of sensitivity to sustainable ways of living. Social problems play an important role in initiating the desired change, the power of design as a means to change behaviour into interests among the people, especially interests in the field of sustainable design or what is now commonly referred to as social design. The main purpose of the social design was to initially design products that require the least energy to produce and can be recycled. However, the development of massive industrialization produces a negative impact on the environment and society so that the development of social design shifts focus on things that affect change, the design must be able to change user behaviour. Keyword: social design, social impact, community, responsibility, sustainability.
Donation Fundraising Strategies Kitabisa.Com Through Crowdfunding Fadilla, Atria Nuraini; Indriati, Lisa
VCD: Journal of Visual Communication Design Vol. 4 No. 2 (2019): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v4i2.1318

Abstract

Kitabisa.com is an online crowdfunding platform in Indonesia. The success of its campaign cannot be separated from the role of fundraising strategies which are carried out through story-based publications. On that basis, this research was conducted by examining the storytelling techniques with visual approach on Kitabisa.com campaign. This research is a descriptive qualitative research with data collection method through observation and literature studies. After collecting data through purposive sample criteria, three types of campaigns were obtained, all of which fall into the category of Medical and Health Assistance. The three types of examined campaigns, then categorized and interpreted in matrix analysis. Through analytical studies, it was found that the audience's emotions effectively were built through persuasive narratives with psychodynamic strategies. The results of this study can be used as a reference in creating a similar fundraising campaign.
The Role of Visual Communication Design in Constructing Meaning, Value, and Identity in a character-Based Cultural Phenomena: A Case Study of Pop Mart Saputra, Ellen Agustine; Indriati, Lisa
Journal of Visual Communication Design Vol. 11 No. 1 (2026): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v11i1.6486

Abstract

This study investigates the structural role of visual communication design in shaping contemporary character-based pop culture ecosystems. While existing research on popular culture has predominantly emphasized media consumption, fandom behavior, and market dynamics, limited attention has been given to how design functions as a strategic mechanism that constructs symbolic meaning, economic value, and identity mediation. Using a qualitative comparative case study of Pop Mart, this research examines how character design systems, visual branding strategies, and blind box distribution formats operate as interconnected cultural infrastructures. The findings reveal that visual communication design extends beyond aesthetic representation and functions as a cultural engine that sustains collectability, reinforces emotional attachment, and enables identity projection within digital consumer culture. The study argues that character-based pop culture should be understood as a designed ecosystem in which visual communication plays a central role in negotiating cultural capital, participatory engagement, and market value in contemporary creative industries.