Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal Business and Finance Journal Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Jurnal Ilmiah Ekonomi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sofyan Lazuardi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Analisis Karakteristik Kemasan Teh Angry Birds Terhadap Keputusan Pembelian Konsumen (Studi pada STIE Mahardhika Surabaya) Sofyan Lazuardi
Jurnal Bisnis dan Keuangan Vol 1 No 1 (2016): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v1i1.461

Abstract

This study aimed to analyze the influence of the characteristics of the Angry Birds packaging (packaging size, packaging, color packaging, packaging materials) partially have a significant influence on consumer purchasing decisions (STIE Mahardhika case study in Surabaya). The analysis model used is the t test regression analysis to see the effect of the variable characteristics of the packaging (packaging size, packaging, color packaging, packaging materials) on consumer purchasing decisions. This study was conducted in STIE Mahardhika Surabaya. Samples taken are students STIE Mahardhika Surabaya totaling 100 people. The analysis technique used is multiple linear regression using SPSS. Based on t test known that the size of the packaging and the packaging forms a partial no significant influence on purchase decisions Mahardhika STIE student. The different thing is indicated by the color variables packaging and packaging materials, both variables have a significant influence on purchasing decisions.
PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE GRAB (GRABBIKE) YANG DIGUNAKAN MAHASISWA STIE MAHARDHIKA SURABAYA Sofyan Lazuardi
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 12 No 2 (2019): Juli-Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.699 KB) | DOI: 10.58431/jumpa.v12i2.117

Abstract

This research aims to determine the influence of variable quality of service, price and promotion to the satisfaction of the online transport customer Grab both partially and simultaneously. The population in this study is the student of STIE Mahardhika Surabaya regular morning using GrabBike service. The sampling techniques used are purposive sampling as well as the number of samples used amounting to 96 respondents. The type of data used in this study is the primary data by using questionnaires. Data analysis uses multiple linear regression analyses with the help of SPSS 23 programs. After the testing of the hypotheses filed in this study, the value of the variable regression coefficient of service was obtained at 0.207, 0.111, and the promotional variable of 0.323. From Test F obtained a value of F count 119.705 > F table 2.70 as well as significance value 0.000 < 0.05, which means variable quality of service, price and promotion simultaneously affect customer satisfaction. Whereas from a test T variable quality service is obtained the value of t count = 5.356 > T table = 1.986, the variable price is retrieved the value of t count = 2.433 > T table = 1.986 as well as the promotion variable obtained value t count = 6.449 > T table = 1.986, which means a quality variable Services, prices and promotions have a partial effect on customer satisfaction.
Pengaruh Harga, Lokasi Dan Social Media Marketing Terhadap Keputusan Klien PT Esa Solusi Mandiri (Esaco) Pada Tahun 2024 Oktavio Mi’roj Rofik; Parwita Setya Wardhani; Sofyan Lazuardi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i3.4093

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, lokasi dan pemasaran media sosial terhadap keputusan klien pada PT. Esa Solusi Mandiri (ESACO). Penelitian ini menggunakan metode kuantitatif dengan pendekatan analisis regresi linier berganda. Data dikumpulkan melalui kuesioner yang disebarkan kepada 44 responden. Hasil penelitian menunjukkan bahwa secara parsial harga memiliki pengaruh signifikan terhadap keputusan klien dengan nilai signifikansi sebesar 0,005, lokasi memiliki pengaruh signifikan terhadap keputusan klien dengan nilai signifikansi sebesar 0,038 dan pemasaran media sosial juga memiliki pengaruh signifikan dengan nilai signifikansi sebesar 0,000. Selanjutnya uji simultan menunjukkan bahwa ketiga variabel tersebut memiliki pengaruh yang signifikan terhadap keputusan klien, dengan nilai F sebesar 70,920 dan signifikansi sebesar 0,000. Kemudian koefisien determinasi (R²) sebesar 84,2% menunjukkan bahwa harga, lokasi dan pemasaran media sosial memiliki pengaruh terhadap keputusan pembelian. Hal ini menjelaskan bahwa harga, lokasi dan pemasaran media sosial pada PT Esa Solusi Mandiri sudah berjalan dengan baik, sehingga memberikan dampak yang positif.
Pengaruh Budaya Organisasi, Kualitas Kerja, Loyalitas Kerja Terhadap Kinerja Karyawan CV. Wibisono Kreatif Nila Mashluha Sukma Nahdliyana; Sofyan Lazuardi; Noneng R. Suktmadiredja
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 5 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i5.4677

Abstract

This study investigates the impact of organizational culture, work quality, and work loyalty on employee performance at CV. Wibisono Kreatif Media. Utilizing a quantitative approach, it sampled 38 employees through saturated sampling and collected data via questionnaires. Analysis was conducted using multiple linear regression with SPSS software. The findings reveal that organizational culture (X1), work quality (X2), and work loyalty (X3) collectively have a significant effect on employee performance (Y), evidenced by an F count of 66.066 and a significance value of 0.001. Specifically, organizational culture significantly influences performance (t-count 2.692, sig 0.011), as does work quality (t-count 3.078, sig 0.004). However, work loyalty does not significantly affect performance (t-count 1.608, sig 0.117). The determination test indicates that 85.4% of employee performance can be explained by the independent variables, leaving 37.9% attributed to other factors. Overall, the study highlights the importance of organizational culture and work quality in enhancing employee performance, while work loyalty appears less impactful.
Pengaruh Konten Review, Promosi Digital, Dan Persepsi Harga Di Tiktok Terhadap Keputusan Pembelian Produk OMG Beauty Zahra Nur Annisa; Sofyan Lazuardi; Asmirin Noor
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6253

Abstract

This study aims to analyze the influence of review content, digital promotion, and price perception on TikTok toward purchasing decisions of OMG Beauty products in Sidoarjo. The research method used is descriptive and verificative quantitative with purposive sampling technique. The population in this study consists of TikTok users in Sidoarjo who have purchased OMG Beauty products, with a sample of 100 respondents obtained using the Taro Yamane formula. Data were collected using an online questionnaire and analyzed with multiple linear regression with the equation Y=2,134+0,312X1​+0,276X2​+0,198X3​​, where Y represents purchasing decisions, X1 represents review content, X2 represents digital promotion, and X3 represents price perception. The results show that review content, digital promotion, and price perception have a positive and significant effect on purchasing decisions both partially and simultaneously, with t values of 4.821, 3.721, and 4.215 respectively (p < 0.05), and an F value of 57.283 (p = 0.000). The coefficient of determination (R²) of 0.65 indicates that 65% of the variation in purchasing decisions is explained by these three variables. The classical assumption tests show that the data are normally distributed (Kolmogorov-Smirnov sig = 0.200), there is no multicollinearity (VIF < 10), and no heteroscedasticity. This study confirms that review content is the most dominant factor influencing consumer purchasing decisions on TikTok.
Pengaruh Kepemilikan Manajerial, Kepemilikan Institusional, Kepemilikan Asing dan Kepemilikan Keluarga Terhadap Manajemen Pajak pada Perusahaan Munufaktur yang Terdaftar di Bursa Efek Indonesi Periode 2019-2023 Arif Nurman Hakim; Sundjoto; Sri Rahayu; Sofyan Lazuardi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.6301

Abstract

Tax implementation in Indonesia is not balanced and there are still many tax problems that occur in Indonesia. From 2023 data, there are 0.79 percent of tax dispute cases, which means that taxpayers are still carrying out tax planning practices that can harm state revenues. This research aims to test whether managerial ownership, institutional ownership, foreign ownership and family ownership have an effect on tax management. To answer this question, this research uses agency theory where there is a conflict of interest between the agent and the principal. The population of this research is all manufacturing companies listed on the Indonesia Stock Exchange from 2019 to 2023. The sample uses purposive sampling with the main criteria being those that have tax disputes in the tax court. This research analysis tool uses multiple linear regression. The research results state that management ownership and foreign ownership have no effect on tax management, while institutional ownership has a negative effect on tax management and family ownership has an effect on tax management. The implications of the results of this research indicate the need for supervision of companies that have family ownership.
Co-Authors Arif Nurman Hakim Asmirin Noor Nila Mashluha Sukma Nahdliyana Noneng R. Suktmadiredja Oktavio Mi’roj Rofik Parwita Setya Wardhani SRI RAHAYU Sundjoto Zahra Nur Annisa