Garuda - Garba Rujukan Digital

Pengaruh Brand Image Terhadap Keputusan Pembelian Konsumen Produk Body Care Herborist di Sidoarjo Risqy Maudy Inayah; Dhinda Lintang Cahya Gumilang; Zahra Nur Annisa; Nindya Kartika Kusmayati; Noneng R. Sukatmadiredja
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 27 Nomor 1
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v27i1.230

This study seeks to assess how the brand image of Herborist body care products impacts consumers' purchasing choices. Brand image encompasses perceptions of product quality, safety, cleanliness, and effectiveness, all of which are significant factors influencing consumer preferences. Employing a quantitative approach, this study collected data through online questionnaires distributed via Google Form, with a sample size of 43 respondents. The findings of this research were demonstrated to be valid and reliable, meeting assumptions of normality and being free from heteroscedasticity and autocollinearity. A simple linear model Y = -0.733 + 0.852X + e was derived from the data, indicating that brand image (X) significantly affects purchasing decisions. To maintain or enhance purchasing decisions, companies must continually refine their marketing strategies to ensure effectiveness and yield positive outcomes in influencing consumer behavior.

Analisis Penerapan Integrated Marine Information System (IMAIS) Pada PT Pelindo Marine Service Zahra Nur Annisa; Zsa Zsa Izazi
Journal Of Accounting and Business Volume 3 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i1.187

In a business context, the implementation of information systems is very important both inside and outside the company. This study aims to evaluate the implementation of an Integrated Marine Information System (IMAIS) based information system at PT Pelindo Marine Service. The research method used is a descriptive qualitative approach, where the author explains the problems faced and describes how the management information system is implemented at PT Pelindo Marine Service, as well as evaluating it based on existing theory. The research results show that PT Pelindo Marine Service has succeeded in implementing the information system well. A thorough evaluation needs to be carried out on aspects of data availability, suitability to business needs, regulatory compliance, operational efficiency, usage and service quality. Regular system updates are important for relevance to developing needs. System flexibility in the face of changing business environments depends on continuous evaluation to ensure effectiveness.

PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI DI STAFFEE.CA BOUQUET SIDOARJO Zahra Nur Annisa; Dhyah Wulansari
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 4 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i4.4247

Penelitian ini mengeksplorasi pemanfaatan Instagram sebagai platform promosi oleh Staffee.ca Bouquet Sidoarjo, dengan fokus pada strategi, dampak, dan tantangannya. Dengan menggunakan pendekatan deskriptif kualitatif, penelitian ini bertujuan untuk mengungkap bagaimana Staffee.ca memanfaatkan Instagram untuk mempromosikan produknya, khususnya rangkaian bunga, ke khalayak yang lebih luas. Studi ini mengadopsi paradigma konstruktivis untuk mendalami aktivitas promosi yang dilakukan di Instagram, menekankan penggunaan konten visual, komunikasi bilingual, dan strategi keterlibatan. Melalui wawancara dan analisis dokumentasi, wawasan dikumpulkan tentang bagaimana Staffee.ca menavigasi dinamika Instagram untuk meningkatkan visibilitas merek dan keterlibatan konsumen. Temuan ini menggarisbawahi pentingnya presentasi estetika yang konsisten, pembuatan konten inovatif, dan komunikasi interaktif dalam memanfaatkan Instagram sebagai alat promosi yang ampuh untuk usaha kecil di industri bunga.

Analisis Penerapan Integrated Marine Information System (IMAIS) Pada PT Pelindo Marine Service Zahra Nur Annisa; Zsa Zsa Izazi
Journal Of Accounting and Business Volume 3 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i1.187

In a business context, the implementation of information systems is very important both inside and outside the company. This study aims to evaluate the implementation of an Integrated Marine Information System (IMAIS) based information system at PT Pelindo Marine Service. The research method used is a descriptive qualitative approach, where the author explains the problems faced and describes how the management information system is implemented at PT Pelindo Marine Service, as well as evaluating it based on existing theory. The research results show that PT Pelindo Marine Service has succeeded in implementing the information system well. A thorough evaluation needs to be carried out on aspects of data availability, suitability to business needs, regulatory compliance, operational efficiency, usage and service quality. Regular system updates are important for relevance to developing needs. System flexibility in the face of changing business environments depends on continuous evaluation to ensure effectiveness.

Pengaruh Konten Review, Promosi Digital, Dan Persepsi Harga Di Tiktok Terhadap Keputusan Pembelian Produk OMG Beauty Zahra Nur Annisa; Sofyan Lazuardi; Asmirin Noor
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6253

This study aims to analyze the influence of review content, digital promotion, and price perception on TikTok toward purchasing decisions of OMG Beauty products in Sidoarjo. The research method used is descriptive and verificative quantitative with purposive sampling technique. The population in this study consists of TikTok users in Sidoarjo who have purchased OMG Beauty products, with a sample of 100 respondents obtained using the Taro Yamane formula. Data were collected using an online questionnaire and analyzed with multiple linear regression with the equation Y=2,134+0,312X1+0,276X2+0,198X3, where Y represents purchasing decisions, X1 represents review content, X2 represents digital promotion, and X3 represents price perception. The results show that review content, digital promotion, and price perception have a positive and significant effect on purchasing decisions both partially and simultaneously, with t values of 4.821, 3.721, and 4.215 respectively (p < 0.05), and an F value of 57.283 (p = 0.000). The coefficient of determination (R²) of 0.65 indicates that 65% of the variation in purchasing decisions is explained by these three variables. The classical assumption tests show that the data are normally distributed (Kolmogorov-Smirnov sig = 0.200), there is no multicollinearity (VIF < 10), and no heteroscedasticity. This study confirms that review content is the most dominant factor influencing consumer purchasing decisions on TikTok.

Evaluasi Efektivitas Program Kewirausahaan Mahasiswa: Studi Kasus Pengembangan Penjualan Mie Pangsit Dapoer Mamaka Dhinda Lintang, Dhinda Lintang; Dhinda Lintang Cahya Gumilang; Risqy Maudy Inayah; Zahra Nur Annisa; Stefanny Audrey Graciella Sutedjo; Akhmad Komarudin; Bambang Sri Wibowo; Fia Malati
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 1 (2024): February 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i1.842

Pendidikan tinggi bertanggung jawab tidak hanya dalam mentransfer pengetahuan teoritis, tetapi juga dalam membekali mahasiswa dengan keterampilan praktis untuk menghadapi dinamika dunia bisnis. Program kewirausahaan di perguruan tinggi, khususnya melalui pengembangan penjualan produk seperti Mie Ayam Pangsit, menjadi upaya nyata untuk melibatkan mahasiswa dalam pengalaman bisnis langsung. Penelitian ini bertujuan untuk mengevaluasi efektivitas dan mengembangkan Program Kewirausahaan Mahasiswa, dengan fokus pada Studi Kasus Pengembangan Penjualan Mie Ayam Pangsit. Melalui metode penelitian deskriptif kualitatif, penelitian ini mengeksplorasi pengalaman dan persepsipeserta terhadap efektivitas kewirausahaan, dengan menggunakan teknik survey kuesioner. Hasil penelitian diharapkan memberikan wawasan berharga bagi lembaga pendidikan tinggi dan praktisi bisnis untuk optimalisasi program-program kewirausahaan guna membentuk mahasiswa yang siap berkontribusi dalam dunia bisnis yang dinamis.

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