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All Journal BAHTERA : Jurnal Pendidikan Bahasa dan Sastra Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Journal of Vision and Ideas (VISA) IQTISHADequity jurnal MANAJEMEN Innovative: Journal Of Social Science Research Digital Business Journal (DIGIBIS)
Rahmi Rahmi
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)

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PENGARUH E-SERVICE QUALITY DAN TRUST TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION: STUDI KASUS PADA PENGGUNA APLIKASI KESEHATAN: THE EFFECT OF E-SERVICE QUALITY AND TRUST ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION: A CASE STUDY ON HEALTHCARE APP USERS Muhamad Lutfi Prayitno; Agung Kresnamurti Rivai P; Rahmi Rahmi
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 1 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i1.90

Abstract

This research aims to examine the effect of e-service quality and trust on customer loyalty of Halodoc application with customer satisfaction as a mediation variable. This type of research is explanatory research that explains the causal relationship between variables through hypothesis testing. The data collection method used a survey method with the instrument in the form of a questionnaire. The sampling technique uses non-probability sampling with a sample size of 200 respondents domiciled in Jakarta and more or equal to 18 years old who have used the Halodoc application service at least twice in the last six months. Data were analyzed using PLS-SEM and assisted by SmartPLS 3.2.9 software. The test results show that there are positive and significant effect on all hypotheses. Those hypotheses are: (1) e-service quality variable has a positive and significant effect on customer loyalty, (2) trust variable has a positive and significant effect on customer loyalty, (3) e-service quality variable has a positive and significant effect on customer satisfaction, (4) trust variable has a positive and significant effect on customer satisfaction, (5) customer satisfaction has a positive and significant effect on customer loyalty, (6) e-service quality variable has a positive and significant effect on customer loyalty mediated by customer satisfaction, and (7) trust variable has a positive and significant effect on customer loyalty mediated by customer satisfaction
PENGARUH E-WOM DAN ENDORSER TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA PRODUK GADGET GAMING Jamal Hasbi; Mohamad Rizan; Rahmi Rahmi
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 2 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i2.108

Abstract

The purpose of this study is to determine the effect of electronic word of mouth on brand image, the influence of endorsers on brand image, the influence of brand image on purchase intentions, the influence of e-WoM on purchase intentions, the influence of endorsers on intentions, the influence of e-WoM on purchase intentions through brand image, the influence of endorsers on purchase intention through brand image, on gaming gadgets. The data collection method used was a survey method with a questionnaire as an instrument. The collected research sample was 293 respondents who knew about gaming gadgets. Products in Jabodetabek aged 17 years and over, had seen endorser activity from gaming gadgets for the last six months. Software used in data analysis is SPSS and SEM (Structural Equation Model) from LISREL. The results of this study's hypothesis testing are all accepted hypotheses
Co-Authors Agung Kresnamurti Rivai Prabumenang Corry Yohana Edith Windy Zulfida Ika Febrilia Jamal Hasbi Jannati Adeni Yuha Maulida Rahma Nabila Mohamad Rizan Muhamad Lutfi Prayitno Muhammad Zafiar Janety Riska Denia Shafruddin Tadjuddin Usep Suhud