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Journal : Alignment: Journal of Administration and Educational Management

Peran Kepala Sekolah dalam Optimalisasi Branding Sekolah melalui Literasi Budaya dan Literasi Digital di SMA Negeri 1 Gresik Lilik Suharnani; Mohammad Syahidul Haq; Muhamad Sholeh; Ayu Wulandari; Amrozi Khamidi; Mochamad Nursalim
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 1 (2025): ALIGNMENT : Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i1.13217

Abstract

The purpose of this study was to identify and analyze the role of the principal in efforts to improve school branding through cultural and digital literacy at SMA Negeri 1 Gresik. Strong school branding not only builds a positive image of the school but also attracts prospective students and strengthens the relationship between the school and the surrounding community. This study uses a qualitative approach with a case study method at SMA Negeri 1 Gresik. In this study, data were collected through in-depth interviews with the principal, vice principal, teachers, and staff, literacy activists, students and through observation and documentation related to cultural and digital literacy activities carried out. The results of the study showed that the principal acted as a strategic leader who initiated local culture-based activities, such as the use of Gresik batik and the introduction of traditional culinary, as well as a facilitator in the integration of digital technology, such as the use of social media for publication of school activities. In conclusion, the impact of implementing this cultural and digital literacy strategy can be seen in the increasing public trust and student participation in cultural activities, especially the culture of the city of Gresik. Keywords: Principal, School Branding, Cultural and Digital Literacy
Pengaruh Sumber Daya dan Disposisi Pelaksana terhadap Implementasi Kebijakan pada Sekolah Ramah Anak di Surabaya Maya Thersina; Muhamad Sholeh; Mufarrihul Hazin; Amrozi Khamid; Mochamad Nursalim
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 2 (2025): Alignment:Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i2.14864

Abstract

This study aims to analyze the influence of resources and disposition of implementers on the implementation of the Child-Friendly School (SRA) policy in Surabaya. The method used is library research by analyzing various literature such as scientific journals, government regulations, and reports from related agencies. Data were collected through searching for relevant written documents in the last ten years and analyzed descriptively qualitatively. The results of the study indicate that the implementation of the SRA policy still faces various challenges, especially related to the limited number of trained educators, budget, and supporting facilities. In addition, the understanding, commitment, and motivation of policy implementers are also not optimal. Schools with better resources and disposition of implementers have proven to be more successful in implementing the SRA policy. This study recommends increasing the budget, intensive training, strengthening policy socialization, and support from local governments and educational organizations as strategic steps in supporting the effectiveness of the implementation of the Child-Friendly School policy.  Keywords: Resources, Disposition of Implementers, Literature Study, Policy Implementation
Peran Budaya Sekolah dalam meningkatkan Kompetensi 4C Siswa Marta Amalia Iflahah; Syunu Trihantoyo; Muhamad Sholeh; Amrozi Khamidi
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 2 (2025): Alignment:Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i2.14866

Abstract

This study aims to explore the role of school culture in enhancing 4C competencies (Critical Thinking, Creativity, Communication, Collaboration) among students in the era of globalization. Using a qualitative approach and a case study method, this research observes and analyzes school cultures in several institutions that implement a competency-based 4C approach. The findings indicate that a positive school culture, supported by visionary leadership, clear norms, and a conducive learning environment, can develop students who are not only intellectually capable but also possess strong character, discipline, and effective collaboration skills. This study also highlights the importance of teacher, parent, and community involvement in fostering a school culture that supports the development of 4C competencies. In this context, school culture is seen as a fundamental foundation in shaping an ideal learning environment where students feel safe, motivated, and willing to take risks to develop their potential. The study finds that schools with a strong culture can create spaces where critical thinking, creativity, communication, and collaboration are not only taught but also practiced in everyday life. Through in-depth observations, interviews, and document analysis, this research identifies key elements of an effective school culture, including the school's vision and mission, values and beliefs, norms and rules, rituals and traditions, communication patterns, physical environment, community relationships, and leadership.  Keywords : School Culture, 4C Competencies, Students