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R Rhoedy Setiawan
Universitas Muria Kudus
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Journal : bit-tech

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Classification of Sentiment Tokopedia and Shopee App Reviews on Google Playstore Using Naive Bayes Robait Tajuddin; Yudie Irawan; R. Rhoedy Setiawan
bit-Tech Vol. 8 No. 2 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i2.3246

Abstract

The rapid growth of e-commerce in Indonesia has led to an increase in user reviews that reflect satisfaction and experiences with applications such as Tokopedia and Shopee. The large volume of reviews makes manual analysis inefficient, thus requiring an automated method to identify user sentiments. This study aims to analyze and classify the sentiment of Tokopedia and Shopee reviews using the Naïve Bayes algorithm. The dataset consists of 10,000 Indonesian-language reviews collected from the Google Play Store. The analysis stages include data cleaning, stopword removal, stemming, and tokenization before classifying the reviews into positive and negative categories. The results show that the Naïve Bayes model performs well in sentiment classification. For Tokopedia data, the model achieved an accuracy of 81.84%, weighted precision of 84.44%, weighted recall of 81.84%, and weighted F1-score of 81.57%. Meanwhile, for Shopee data, the model performed better with an accuracy of 86%, weighted precision of 85.96%, weighted recall of 86%, and weighted F1-score of 83.25%. The word cloud visualization reveals that negative sentiments on Tokopedia are dominated by complaints about products and delivery, while on Shopee, they relate to late orders. Positive sentiments in both platforms highlight transaction convenience and affordable prices. These results demonstrate that Naïve Bayes is effective for sentiment analysis of e-commerce user reviews.
Co-Authors - Supriyono Aditia Rasid Adiv Prasetyo Nugroho Adrianus Wayan Dian Adi Pamungkas Ahmad Jazuli Ahmad Jazuli Alvin Rainaldy Hakim Amalia Safitri Amara, Radinda Amelia, Dwi Andy Prasetyo Utomo Annisa Putri Hapsari Anteng Widodo Ardelia Khansa Lathifa Arif Setiawan Arif Setiawan Arifviando, Muhammad Villa Asti Devi Mutiara Khoirun Nisa Aulia Ina Rahma Avin Nuzula Fitranti Bayu Samudro Fadhilah Budi Cahyo Wibowo Budi Gunawan Budi Gunawan Chalim, Noor Dhila Resky Effenti Diana Laily Fithri Diana Laily Fithri Diana Laily Fithri Diana Diana Nur Yasmin Diana, Diana Laily Fithri Dimas Yoga Ardyansyah Djoko Utomo Dwi Septiani Dwi Septiani Dyah Ayu Sukmaningtyas Eko Darmanto Elyza Dewi Fortuna Eviana Hartanti Fadila Ullul Azmie Fajar Nugraha Farel Dani Arfiyan Fatmala, Indah Firdaus, Ricko Muhammad Fitriana Habibullah, Eggy Agusti Hakim, Adam Fathul Herdian Rio Saputro Hidayah, Lisna Hidayat, Muhammad Fariz Azka Hidayatullah, Muhamad Arzak Irawan , Yudie Janah, Susi Nor Jayanti, Septina Dwi Jhany Feronica Ardina Jhany Feronica Ardina Kalya Agil Prasetya Khasan, Nur Akhmad Khoiroh, Zahro Istitho'atul Laily Fithri, Diana Lathifa, Ardelia Khansa Mochammad Imron Awalludin Mohammad Dahlan Muhamad Dimas Firmansyah Muhamad Yuwanda Muhammad Ady Nugroho Muhammad Arifin MUHAMMAD ARIFIN Muhammad Krisza Aditya Muhammad Yusuf Aji Wijaya Mukhamad Nurkamid Noor Latifah Nurul Inayah Nurwijayanti Nurya Herlina Sari Pratiwi Cahyaningtiyas Pratomo Setiaji Putri Kurnia Handayani Putri, Indriani Zabrina Putri, Noor Syafa’ah Kusuma Putri, Sevara Humaira Rahmawati, Yulinda Rasid, Aditia Ratri Rahmawati Reformasiyanto, Mohammad Humam Azka Rizky Muhammad Rizky Maulana Rizkysari Mei Maharani Rizkysari Mei Maharani, Rizkysari Mei Robait Tajuddin Romadhon, Zainur Rosyada, Mila Santy, Nawal Ari Sari, Luthfiana Semit, Danial Septina Dwi Jayanti Sofian, Ahmad Soni Adiyono Sri Mulyani Sulistiowati Apriliya Eka Wardani Supriyono Supriyono Supriyono Syafiul Muzid Taufiq, Muhammad Bagas Titis Chusnul Mahrom Tri Listyorini Tutik Khotimah Vika Aulia Munawaroh Widiyatmoko, Fahmi Agung Windraningsih Wiwit Agus Triyanto Yudie Irawan Yudie Irawan