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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Majalah Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Ilmu Sosial dan Humaniora Jurnal Ekonomi Manajemen Akuntansi EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
wira yudha alam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat

 1 
Teknik Pemasaran Berbasis Media Sosial Di Kelurahan Sepanjang, Kecamatan Taman, Kabupaten Sidoarjo Nashrudin Latif; Wira Yudha Alam; Teguh Purwanto; Untung Lasiyono
Ekobis Abdimas Vol 3 No 1 (2022): Juni
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media sosial tengah mendapatkan perhatian utama bagi pelaku Usaha Mikro, Kecil, Menengah (UMKM) sebagai sarana pemasaran. Penetapan sebagai media pemasaran, aplikasi media sosial memberikan dampak kemudahan pelaku usaha untuk menawarkan produk atau jasa secara massif sehingga penetrasi pasar lebih meluas dibandingkan cara manual sebelumnya yaitu penjualan secara langsung dimana mempertemukan penjual dan pembeli. Potensi penggunaan media sosial membutuhkan keahlian dan ketrampilan, maka untuk mengoptimalkannya dibutuhkan pelatihan sebagai teknik memasarkan produk atau jasa melalui media sosial, mengingat tidak semua pelaku usaha mampu menggunakan aplikasi yang tersedia. Teknik pemasaran mencakup bagaimana menciptakan konten kreatif, memaksimalkan frekuensi unggahan, pengaturan data base dan penggunaan media sosial berdasarkan tipikalnya. penetapan Maka sosialisasi optimalisasi media pemasaran melalui media sosial yang tersedia dan diperlukan bagi masyarakat kelurahan Sepanjang diselenggarakan guna memberikan dampak positif bagi kinerja usaha yang tengah dilakukannya. Upaya penyuluhan ini diharapkan mampu meningkatkan kesadaran penggunaan media sosial dengan tepat sasaran sesuai audien pasarnya dan bijak dalam memilih konten sesuai karakteristik media sosial yang dipilihnya.
Pendampingan Pelaporan Perpajakan Bagi Wajib Pajak UMKM Desa Morowudi Kecamatan Cerme Kabupaten Gresik Mutiara Rachma Ardhiani; Sutama Wisnu Dyatmika; Wira Yudha Alam; Yuni Sukandani; Siti Istikhoroh
Ekobis Abdimas Vol 3 No 2 (2022): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.3.2.6593

Abstract

Micro, Small and Medium Enterprises are one of the drivers of the Indonesian economy. This large contribution of MSMEs is in contrast to tax revenues from the MSME sector. There are several things that cause state revenue from this sector to not be maximized. One reason is that not a few MSME actors have limited ability to fulfill their tax rights and obligations. Limited knowledge is one of the obstacles to the development of MSMEs. MSMEs need the role of various parties who can educate and assist them to improve their compliance in paying taxes. Based on this, community service activities are carried out in the form of tax socialization and assistance to MSMEs with the hope of helping MSMEs in fulfilling their tax obligations. 
Optimalisasi Manajemen Strategi Untuk Menjadikan UMKM Yang Unggul Dalam Persaingan Bisnis Edy Sulistiyawan; Siti Istikhoroh; Untung Lasiyono; Wira Yudha Alam; Mohammad Afrizal Miradji; Aji Prasetyo
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.9414

Abstract

In the current era of globalization and digitalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges in maintaining and improving their competitiveness. Optimizing strategic management is crucial to ensure that MSMEs can not only survive but also excel in the tight business competition. This study aims to identify and analyze effective management strategies for MSMEs to improve their competitiveness. The research methodology involves qualitative and quantitative analysis through case studies of MSMEs in various industrial sectors. Data were obtained from in-depth interviews with MSME owners, surveys, and internal documentation analysis. Key findings indicate that MSMEs that successfully implement optimal management strategies—such as product innovation, utilization of digital technology, effective human resource management, and targeted marketing strategies—can significantly improve their competitive position. This study concludes that the implementation of strategic management based on a deep understanding of market needs, adaptation to changes in the business environment, and the use of modern technology are key factors in achieving competitive advantage. Practical recommendations for MSMEs include developing market analysis capabilities, improving digital skills, and implementing more structured management practices. By implementing these recommendations, MSMEs are expected to increase their competitiveness and contribute more to local and national economic growth.
Strategi Pengembangan Inovasi dalam Digitalisasi Untuk Keberlanjutan UMKM di Kelurahan Taman Kecamatan Taman Sidoarjo Edy Sulistiyawan; Yusuf Iskandar; Siti Istikhoroh; Untung Lasiyono; Wira Yudha Alam; Mohammad Afrizal Miradji
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.6.1.10544

Abstract

The current development of digitalization for Micro, Small, and Medium Enterprises (MSMEs) faces increasingly complex challenges in increasing and maintaining competitiveness. Optimization of marketing strategies is very crucial, to ensure that MSMEs can survive, but have an advantage in business competition in the digital era. This study aims to develop innovation in digitalization for the sustainability of MSMEs. The methodology of this study uses qualitative and quantitative analysis through case studies of MSMEs from various industrial sectors. Data was obtained from interviews with MSME survey actors, and analyzing documentation internally. The findings show that MSMEs have succeeded in implementing marketing strategies by innovating from the products they make, managing human resources effectively, utilizing digital technology that continues to develop, and implementing marketing strategies in a targeted manner. This study can be concluded that MSMEs are able to implement digital-based marketing strategies to the development of the business environment and the use of modern technology which are key factors in achieving competitive advantage. MSME recommendations are practically a development in market analysis capabilities, improving digital skills, and implementing structured management practices. The implementation of recommendations for MSMEs is expected to increase competitiveness and contribute more to economic growth locally and nationally.
Co-Authors Aji Prasetyo, Aji Annisa Islah Rahma Diana Apriliawan Khafid Muzuka Ardhiani, Mutiara Rachma Binantoro, Patria Winahyu Christiano Yhuga Pamungkas Edy Sulistiyawan, Edy Fannisa Putri Agustin Febri Fidyantaka Ida Zuroida Istikhoroh, Siti Mohammad Afrizal Miradji Nahairiyah Najwa, Wisnu Adi Pratama Nashrudin Latif Niken Adinda Salsabillah Nur Arifatus Syarifah, Ellen Ananda Elviana Patria Winahyu Binantoro Rena Oktavianti Maghfiroh RR. Ella Evrita Hestiandari Sukandani, Yuni Sutama Wisnu Dyatmika Teguh Purwanto Titik Harniati Tony Susilo Wibowo untung lasiyono Vivi Amelia