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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Majalah Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) EKONOMIKA45 Jurnal Ilmu Sosial dan Humaniora Jurnal Ekonomi Manajemen Akuntansi EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
wira yudha alam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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ANALISA PENGARUH KEPEMIMPINAN PUBLIK DAN MASYARAKAT PROGRESIF DALAM PELAKSANAAN INOVASI PELAYANAN PUBLIK DI KELURAHAN DUKUH MENANGGAL KOTA SURABAYA tony susilo wibowo; wira yudha alam
Majalah Ekonomi Vol 22 No 2 (2017): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

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Abstract

Pemerintah dituntut untuk kreatif dan inovatif dalam bidang pelayanan publik agar pelayanan tersebut semakin memuaskan. Upaya tersebut dapat dimunculkan pada berbagai macam praktik baik (good practice) dan inovasi penyelenggaraan pemerintahan dan pelayanan publik yang berperan penting dalam mendorong terselenggaranya tata pemerintahan dan pelayanan publik di daerah yang lebih baik. Penelitian ini bertujuan untuk mencari pengaruh baik secara simultan maupun parsial antara variabel kepemimpinan publik dan masyarakat progresif terhadap inovasi pelayanan publik di Kelurahan Dukuh Menanggal Kota Surabaya. Analisis data dilakukan menggunakan uji regresi dengan sample sejumlah 61 orang, yaitu masyarakat yang menggunakan fasilitas layanan publik Kelurahan Dukuh Menanggal. Hasil dari penelitian ini adalah terdapat pengaruh yang signifikan baik secara parsial maupun simultan variabel kepemimpinan publik dan masyarakat progresif terhadap inovasi layanan publik dengan nilai Fhitung sebesar 90,611 dengan taraf signifikansi sebesar 0,000. Dengan demikian taraf signifikansi 0,000 kurang dari 0,05 maka hipotesis pertama menyatakan “Terdapat pengaruh signifikan antara Kepemimpinan Publik dan Masyarakat Progresif terhadap Inovasi dan Pelayanan Publik” dinyatakan diterima dan mempunyai pengaruh sebesar 74,9%. Hal tersebut dapat disimpulkan bahwa inovasi pelayanan publik dapat berawal dari kepemimpinan dan masyarakat yang progresif serta aktif dalam membantu pemerintahan.
Teknik Pemasaran Berbasis Media Sosial Di Kelurahan Sepanjang, Kecamatan Taman, Kabupaten Sidoarjo Nashrudin Latif; Wira Yudha Alam; Teguh Purwanto; Untung Lasiyono
Ekobis Abdimas Vol 3 No 1 (2022): Juni
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

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Abstract

Media sosial tengah mendapatkan perhatian utama bagi pelaku Usaha Mikro, Kecil, Menengah (UMKM) sebagai sarana pemasaran. Penetapan sebagai media pemasaran, aplikasi media sosial memberikan dampak kemudahan pelaku usaha untuk menawarkan produk atau jasa secara massif sehingga penetrasi pasar lebih meluas dibandingkan cara manual sebelumnya yaitu penjualan secara langsung dimana mempertemukan penjual dan pembeli. Potensi penggunaan media sosial membutuhkan keahlian dan ketrampilan, maka untuk mengoptimalkannya dibutuhkan pelatihan sebagai teknik memasarkan produk atau jasa melalui media sosial, mengingat tidak semua pelaku usaha mampu menggunakan aplikasi yang tersedia. Teknik pemasaran mencakup bagaimana menciptakan konten kreatif, memaksimalkan frekuensi unggahan, pengaturan data base dan penggunaan media sosial berdasarkan tipikalnya. penetapan Maka sosialisasi optimalisasi media pemasaran melalui media sosial yang tersedia dan diperlukan bagi masyarakat kelurahan Sepanjang diselenggarakan guna memberikan dampak positif bagi kinerja usaha yang tengah dilakukannya. Upaya penyuluhan ini diharapkan mampu meningkatkan kesadaran penggunaan media sosial dengan tepat sasaran sesuai audien pasarnya dan bijak dalam memilih konten sesuai karakteristik media sosial yang dipilihnya.
Pendampingan Pelaporan Perpajakan Bagi Wajib Pajak UMKM Desa Morowudi Kecamatan Cerme Kabupaten Gresik Mutiara Rachma Ardhiani; Sutama Wisnu Dyatmika; Wira Yudha Alam; Yuni Sukandani; Siti Istikhoroh
Ekobis Abdimas Vol 3 No 2 (2022): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.3.2.6593

Abstract

Micro, Small and Medium Enterprises are one of the drivers of the Indonesian economy. This large contribution of MSMEs is in contrast to tax revenues from the MSME sector. There are several things that cause state revenue from this sector to not be maximized. One reason is that not a few MSME actors have limited ability to fulfill their tax rights and obligations. Limited knowledge is one of the obstacles to the development of MSMEs. MSMEs need the role of various parties who can educate and assist them to improve their compliance in paying taxes. Based on this, community service activities are carried out in the form of tax socialization and assistance to MSMEs with the hope of helping MSMEs in fulfilling their tax obligations. 
PENGARUH INFLUENCER TERHADAP TINGKAT PENJUALAN PRODUK PERAWATAN DAN KECANTIKAN PADA BRAND SCARLETT DAN WARDAH Wira Yudha Alam; Niken Adinda Salsabillah; Fannisa Putri Agustin; Annisa Islah Rahma Diana
Seminar Nasional Hasil Riset dan Pengabdian Vol. 6 (2024): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 6 Tahun 2024
Publisher : LPPM Universitas PGRI Adi Buana

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Abstract

Perkembangan industri perawatan tubuh dan kecantikan di Indonesia berkembang pesat dalam beberapa tahun terakhir. Fenomena tersebut dipicu oleh kesadaran masyarakat akan pentingnya perawatan dan kecantikan kulit serta besarnya pengaruh media sosial terhadap penyajian produk tersebut. Penelitian ini berfokus pada dua brand ternama, Scarlett dan Wardah, serta bagaimana kolaborasi dengan influencer mempengaruhi pemasaran dan penjualan produknya. Scarlett Whitening memanfaatkan popularitas budaya Korea dengan merekrut Song Joong Ki sebagai brand Ambassador. Strategi ini berhasil menarik perhatian Generasi Z yang terpengaruh K-wave sehingga meningkatkan visibilitas Scarlett di pasar domestik dan internasional. Di sisi lain, Wardah menggunakan strategi yang fokus bekerja sama dengan influencer lokal untuk mempertahankan posisi dominannya di pasar Indonesia. Kedua merek tersebut juga beroperasi di platform belanja online populer seperti Shopee, TikTok, dan Tokopedia sehingga memudahkan konsumen dalam membeli produk. Dengan membandingkan strategi pemasaran dan kolaborasi dengan influencer, penelitian ini menyimpulkan bahwa mengintegrasikan influencer ke dalam strategi pemasaran dapat meningkatkan kepercayaan konsumen dan mendukung pertumbuhan penjualan merek di pasar yang semakin kompetitif seperti industri kecantikan. Kata Kunci : Influencer, Produk Kecantikan, Scarlett, Wardah
Optimalisasi Manajemen Strategi Untuk Menjadikan UMKM Yang Unggul Dalam Persaingan Bisnis Edy Sulistiyawan; Siti Istikhoroh; Untung Lasiyono; Wira Yudha Alam; Mohammad Afrizal Miradji; Aji Prasetyo
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.9414

Abstract

In the current era of globalization and digitalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges in maintaining and improving their competitiveness. Optimizing strategic management is crucial to ensure that MSMEs can not only survive but also excel in the tight business competition. This study aims to identify and analyze effective management strategies for MSMEs to improve their competitiveness. The research methodology involves qualitative and quantitative analysis through case studies of MSMEs in various industrial sectors. Data were obtained from in-depth interviews with MSME owners, surveys, and internal documentation analysis. Key findings indicate that MSMEs that successfully implement optimal management strategies—such as product innovation, utilization of digital technology, effective human resource management, and targeted marketing strategies—can significantly improve their competitive position. This study concludes that the implementation of strategic management based on a deep understanding of market needs, adaptation to changes in the business environment, and the use of modern technology are key factors in achieving competitive advantage. Practical recommendations for MSMEs include developing market analysis capabilities, improving digital skills, and implementing more structured management practices. By implementing these recommendations, MSMEs are expected to increase their competitiveness and contribute more to local and national economic growth.
Strategi Pengembangan Inovasi dalam Digitalisasi Untuk Keberlanjutan UMKM di Kelurahan Taman Kecamatan Taman Sidoarjo Edy Sulistiyawan; Yusuf Iskandar; Siti Istikhoroh; Untung Lasiyono; Wira Yudha Alam; Mohammad Afrizal Miradji
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.6.1.10544

Abstract

The current development of digitalization for Micro, Small, and Medium Enterprises (MSMEs) faces increasingly complex challenges in increasing and maintaining competitiveness. Optimization of marketing strategies is very crucial, to ensure that MSMEs can survive, but have an advantage in business competition in the digital era. This study aims to develop innovation in digitalization for the sustainability of MSMEs. The methodology of this study uses qualitative and quantitative analysis through case studies of MSMEs from various industrial sectors. Data was obtained from interviews with MSME survey actors, and analyzing documentation internally. The findings show that MSMEs have succeeded in implementing marketing strategies by innovating from the products they make, managing human resources effectively, utilizing digital technology that continues to develop, and implementing marketing strategies in a targeted manner. This study can be concluded that MSMEs are able to implement digital-based marketing strategies to the development of the business environment and the use of modern technology which are key factors in achieving competitive advantage. MSME recommendations are practically a development in market analysis capabilities, improving digital skills, and implementing structured management practices. The implementation of recommendations for MSMEs is expected to increase competitiveness and contribute more to economic growth locally and nationally.
Strategi Manajemen Pemasaran PT. Indonesia Kamera Group Febri Fidyantaka; Edy Sulistiyawan; Wira Yudha Alam
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5172

Abstract

In the rapidly evolving digital era, the photography and videography industry has undergone major changes, both in terms of technology and the way companies operate. PT Indonesia Kamera Group (Indonesia Kamera) is one of the companies that actively adapts to these changes. They offer services such as buying and selling, rental, and repair of photo and video equipment, photography and videography services, as well as providing freelance crews. Indonesia Kamera also forms partnerships to expand its reach and improve service quality. As a key player in the industry, Indonesia Kamera serves both individual and business needs. However, technological advancements and shifts in consumer behavior demand that the company enhance its competitiveness both online and offline. The online market offers great opportunities to expand reach, while the offline market remains important as many customers still prefer direct interaction and personalized service. Therefore, it’s essential for Indonesia Kamera to strengthen its marketing and operational strategies. This research aims to explore management strategies that can increase their value proposition. The focus includes digital marketing, customer service, operational efficiency, and business partnerships. The findings of this research are expected to help Indonesia Kamera grow and maintain its position amid the increasingly competitive industry landscape.
PENGARUH SERVICE QUALITY DAN POSITIVE EMOTIONAL EXPERIENCE TERHADAP CUSTOMER SATISFACTION MELALUI ELECTRONIC WORD OF MOUTH PADA PENERIMAAN PESERTA DIDIK BARU DI LEMBAGA PENDIDIKAN ISLAM NURUL HIKMAH SIDOARJO Binantoro, Patria Winahyu; Edy Sulistiyawan; Wira Yudha Alam
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.17268

Abstract

Education plays a vital role in developing high-quality human resources that can compete in the era of globalization. Nurul Hikma Islamic Educational Institute in Arjo is one of the institutions that is constantly striving to improve the quality of its services to attract the attention of the masses, especially in the freshman admission procedure (PPDB). This study aims to analyze the impact of service quality and positive emotional experience on customer satisfaction directly and indirectly through electronic word of mouth (eWOM) as a parameter. A quantitative approach using partial least squares (PLS) structural equation modeling (SEM) method was conducted on 160 respondents, who were parents or guardians of children in preschool and primary school. The results show that service quality has a significant impact on both customer satisfaction and eWOM. On the other hand, positive emotional experiences have a significant impact on eWOM but have no direct effect on customer satisfaction. Furthermore, eWOM has been shown to have a significant impact on customer satisfaction and act as a mediator between service quality and parent satisfaction. These findings highlight the importance of improving service quality and creating positive emotional experiences to increase customer satisfaction and strengthen promotional strategies through social platforms.
Analisis Dampak Penerapan Pajak UMKM Final terhadap Kepatuhan Wajib Pajak Wira Yudha Alam; Rena Oktavianti Maghfiroh; Vivi Amelia; Christiano Yhuga Pamungkas
Jurnal Ekonomi Manajemen Akuntansi Vol. 31 No. 2 (2025): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v31i2.342

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economic development, particularly in job creation, income distribution, and tax revenue contribution. To support MSMEs and encourage formal tax participation, the government issued Government Regulation (PP) No. 23 of 2018, which reduced the Final Income Tax (PPh Final) rate from 1% to 0.5% of gross turnover. This policy aims to increase tax compliance, reduce administrative burdens, and expand the national tax base. This study analyzes the impact of the implementation of the Final Income Tax policy on MSME taxpayer compliance, focusing on reporting and payment behavior. The findings indicate that the tax rate reduction positively influences compliance levels among MSME taxpayers. However, several challenges persist, including limited understanding of tax procedures, lack of socialization, and low digital literacy related to tax systems. Therefore, beyond lowering tax rates, continuous education, mentoring, and the enhancement of digital-based tax services are necessary to strengthen voluntary compliance. This policy is considered a strategic initiative in improving Indonesia’s tax system and supporting sustainable economic growth driven by the MSME sector.
PENGARUH STRATEGI BRANDING TERHADAP PENINGKATAN NILAI TAMBAH UMKM Wira Yudha Alam; Nahairiyah Najwa, Wisnu Adi Pratama; Nur Arifatus Syarifah, Ellen Ananda Elviana
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.34124

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Indonesia’s economy, contributing significantly to equitable development, job creation, and overall economic growth. However, MSMEs continue to face challenges such as limited resources, low innovation, and weak marketing strategies, which lead to stagnant sales and low product value added. One effective solution is the implementation of branding strategies that enhance competitiveness and strengthen consumer perceptions of product quality. This study aims to analyze the impact of branding strategies on increasing the added value of MSME products using a qualitative approach based on literature review. Data were systematically collected from scientific journals, books, and relevant reports discussing branding strategies, innovation, and the utilization of digital technology in MSMEs. The analysis employed a descriptive-thematic and content analysis approach to identify patterns, themes, and relationships among concepts. The findings reveal that branding strategies—particularly digital branding, packaging innovation, brand identity strengthening, continuous training and mentoring, and green branding—play a significant role in enhancing brand awareness, consumer loyalty, and product value. Branding not only contributes to increased sales but also creates emotional value, product differentiation, and opportunities to access wider markets, including modern retail and international markets. Thus, branding can be regarded as a strategic instrument for MSMEs to achieve business sustainability and long-term competitiveness in the digital era.
Co-Authors Ahmad Naufal Miqdad Aji Prasetyo, Aji Annisa Islah Rahma Diana Apriliawan Khafid Muzuka Ardhiani, Mutiara Rachma Binantoro, Patria Winahyu Christiano Yhuga Pamungkas Edy Sulistiyawan, Edy Fahrizal Syahrul Huda Bahtiar Fannisa Putri Agustin Febri Fidyantaka Ida Zuroida Istikhoroh, Siti Mohammad Afrizal Miradji Muhammad Zaqhlul Zaidan Nahairiyah Najwa, Wisnu Adi Pratama Nashrudin Latif Natasya Elok Saputri Niken Adinda Salsabillah Nur Arifatus Syarifah, Ellen Ananda Elviana Patria Winahyu Binantoro Rena Oktavianti Maghfiroh RR. Ella Evrita Hestiandari Sukandani, Yuni Sutama Wisnu Dyatmika Teguh Purwanto Titik Harniati Tony Susilo Wibowo untung lasiyono Vivi Amelia