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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Indonesian Journal of Business Analytics (IJBA) JWM (JURNAL WAWASAN MANAJEMEN) International Journal of Economics (IJEC) Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE
Ugy Soebiantoro
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : IIJSE

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The Influence of Celebrity Endorser and Brand Image on Erigo Purchase Decisions in Surabaya Calvin Rajagukguk; Ugy Soebiantoro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5475

Abstract

This research aims to explore the influence of celebrity endorsers and brand image on Erigo's purchasing decisions in the city of Surabaya. In this case, celebrity endorsers and brand image are considered important in increasing purchasing decisions for a product. This research uses a qualitative method using a questionnaire which is used to collect data and the population in this research is the people of Surabaya who have purchased Erigo products with a sample of 90 respondents. Data analysis uses the Partial Least Square (PLS) method. Celebrity endorsers have the most influential indicator, namely power, and brand image has the most influential indicator, product image. The research results show that celebrity endorsers have a positive and significant influence on the decision to purchase Erigo products in the city of Surabaya as well as the brand image has a positive and significant influence on the decision to purchase Erigo products in the city of Surabaya. These findings show that there is a relationship that mutually influences celebrity endorsers, brand image, and Erigo purchasing decisions in the city of Surabaya.
The Influence of Promotion, Information Quality, and Price Perception on Impulsive Buying on the Shopee Live Feature Among Students of UPN "Veteran" East Java Michael Daniel Pinontoan; Ugy Soebiantoro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5592

Abstract

After the emergence and develops of e-commerce in Indonesia, consumer behavior began to shift, whereas now consumers no longer had to come to a store or a mall to go shopping and see the value of a product. They could just simply visit the targeted website or e-commerce platform, which is Shopee in this case. Shopee has provided many ways and selling features inside their platform for business owners to be able to interact directly with their product/service buyers even though they are not in the same physical environment. Among them is live streaming marketing via the Shopee live feature. This feature is pretty familiar to Shopee consumers or users, especially among UPN "Veteran" East Java students. The purpose of this study is to analyze the effect of promotions, information quality, and price perceptions on impulse buying via the Shopee Live feature on UPN "Veteran" East Java students. This study uses quantitative methods which are processed using the SmartPLS 4 program, with a sample size of 100 respondents. The results showed that promotions, information quality, and price perceptions have a positive and significant effect on impulse buying.
The Influence of Price Perceptions and Lifestyle on Purchasing Decisionss for Iphone Smartphones in Generation Z Surabaya Ryan Ahnaf Rizky Nugroho; Ugy Soebiantoro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7652

Abstract

Advances in information technology encourage people, especially Generation Z, to increasingly rely on digital devices such as smartphones. Thissstudyyaimssto evaluate the influenceeoffperceived priceeanddlifestyleeon iPhone purchase decisions among Generation Z aged 20-24 years in Surabaya. Using a non-probability approach with purposive sampling method, 100 respondents were involved. Data analysis was conducted through the Partial Least Square (PLS) method. The results showed that price perception has the mostsdominanttinfluenceeinnpurchasinggdecisions, because consumers consider the suitability between price and product quality. In addition, lifestyle also plays an important role as a supporting factor, as the iPhone is often associated with a modern image and a symbol of social status. The findings provide strategic insights for businesses in designing more effective marketing approaches that suit the characteristics of young consumers.
Co-Authors Achmad Hadi Dachlan Aditya Muhammad Alfi Rizka Amalia Tasya Salsabila Suyanto Amriel, Egan Evanzha Yudha Bima Aldian Yudhana Boggy Nugraha Pramana Calvin Rajagukguk Dani Rachmat Cipto Adi Deborah Yessinta Tan Dwi Zhaafira Pratiwi Indah Miftaul Janah Irfan Wahyu Jatmiko Ivan Ramadhan Robbyono Jesslin Anastacia Kevin Rafi Diaz Sandio Khoirotun Nisa Khoirunnisa' Islamiyah Laurensi Angelica Levy Mochammad Tsaqif Lisa Dwi Luthfi Ali Akbar Mahendra Alfatoni Hadinata Maulida Zulfania Merchelly Bonita Sari Michael Daniel Pinontoan Muhammad Miftahul Khoir Muhammad Sutan Ethanova Primolassa Nina Masfufah Nova Aditya Pradana Nur Suranti Madu Sukmah Ralfael Al Hafizh Ferdiansyah Rixy Vidianto Rohmatus Shofia Ryan Ahnaf Rizky Nugroho Theodora Ketlinia Uci Silvia Rahmah Ulum’mil Insanniat Virginia Mandasari