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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Indonesian Journal of Business Analytics (IJBA) JWM (JURNAL WAWASAN MANAJEMEN) International Journal of Economics (IJEC) Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE

Ugy Soebiantoro

Program Studi Manajemen Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur

Author-ID : 3775651

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Cita Rasa dan Persepsi Harga Terhadap Keputusan Pembelian Mie Ayam Yamin Gubeng Kertajaya Surabaya Lisa Dwi; Ugy Soebiantoro
Jurnal Manajemen Vol. 12 No. 1 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i1.4428

ABSCTRACT Currently, consumers tend to sort out processed foods and fast food drinks. One of the foods that are loved by the community is Chicken Noodles, because the presentation process does not require much time, has a distinctive taste, and affordable prices for all people. Although noodles are not from Indonesia chicken noodles have become a traditional Indonesian food. This dish has spread throughout Indonesia, especially the Java region, this dish is very easy to find. Not infrequently culinary cuisine bears the name of a region in Indonesia. The purpose of this study was to analyze the effect of taste and price perception on purchasing decisions of Yamin Gubeng Kertajaya Chicken Noodles in Surabaya. This study uses the Partial Least Square (PLS) method with a sample of 66 respondents. The results showed that taste and price perception had a positive and significant effect on purchasing decisions. Keywords : Taste, Price Perception, Purchase Decision

Analisa menggunakan dompet digital Laurensi Angelica; Ugy Soebiantoro
JURNAL MANAJEMEN Vol 14, No 2 (2022)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v14i2.11209

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kesadaran merek dan promosi cashback terhadap minat menggunakan ulang dompet digital shopeepay di wilayah surabaya. Metode yang digunakan non probability sampling dengan teknik purposive sampling. Sampel dalam penelitian ini sebanyak 84 responden. Metode analisis data yang digunakan adalah Partial Least Square. Hasil penelitian menunjukkan bahwa kesadaran merek dan promosi cashback mampu memberikan kontribusi yang baik terhadap minat menggunakan ulang dompet digital shopeepay.

Pengaruh Kualitas Produk, Persepsi Harga Dan Citra Merek Terhadap Keputusan Pembelian Produk Teh Gelas Di Kota Surabaya Merchelly Bonita Sari; Ugy Soebiantoro
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2663

Penelitian ini menguji pengaruh kualitas produk, persepsi harga, dan citra merek terhadap pembelian produk teh gelas di Surabaya, Indonesia. Variabel dependen dan independen dalam penelitian ini adalah kualitas produk, persepsi harga, dan citra merek. Metode deskriptif dan kuantitatif digunakan dalam penelitian ini. Penggunaan non-probabilitas dan pengambilan sampel yang disengaja digunakan dalam penelitian ini. Ada 75 partisipan dalam penelitian ini yang pernah membeli produk teh gelas di kota Surabaya. Tes SmartPLS digunakan dalam penyelidikan ini. Berdasarkan hasil temuan, 1) Keputusan pembelian dipengaruhi oleh kualitas suatu produk. 2) Dalam hal melakukan pembelian, persepsi harga berperan. 3) Keputusan pembelian dipengaruhi oleh citra suatu merek.

Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian Produk melalui Aplikasi Tokopedia Muhammad Sutan Ethanova Primolassa; Ugy Soebiantoro
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Penelitian ini membahas pengaruh Brand Ambassador dan Brand Image terhadap keputusan pembelian produk melalui aplikasi Tokopedia. Variabel independen dalam penelitian ini adalah Brand Ambassador dan Brand Image sedangkan variable dependenya adalah keputusan pembelian Jenis penelitian yang digunakan adalah deskriptif kuantitatif. Penelitian ini dilakukan dengan metode non-probability sampling dan teknik purposive sampling sebagai teknik pengambilan sampel. Populasi dalam penelitian ini adalah mahasiswa aktif Fakultas Ekonomi dan Bisnis Universitas Pembangunan Nasional Jawa Timur yang memiliki aplikasi Tokopedia dengan jumlah responden sejumlah 55 responden. Penelitian menggunakan alat uji SmartPLS. Hasil penelitian menunjukkan bahwa: 1) Brand Ambassador berpengaruh terhadap keputusan pembelian dan 2) Brand Image berpengaruh terhadap keputusan pembelian.

Pengaruh Persepsi Kemudahan Penggunaan dan Promosi terhadap Minat Penggunaan E-Wallet LinkAja di Kota Surabaya Muhammad Miftahul Khoir; Ugy Soebiantoro
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.619

This journal contributes to understanding the perception of ease of use, promotion and its influence on the interest in using linkaja e-wallets in the city of surabaya. The population in the study are consumers whohave knowledge of linkaja e-wallets as a means of digital payment in the city of surabaya. The use of nonprobability sampling techniques with the accidental sampling method totaled 98 respondents. The quantitative method was chosen with structural equation modeling (sem) data analysis techniques through partial least squares (pls) software. This study obtained findings that the perception of ease of use and joint promotion had a positive effect on the interest in using linkaja e-wallets in the city of surabaya.

Pengaruh Kualitas Produk dan Word of Mouth terhadap Keputusan Pembelian Produk Multivitamin Hemaviton: Deborah Yessinta Tan; Ugy Soebiantoro
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Hemaviton is one of the multivitamin and supplement products to maintain stamina and body health produced by PT. Tempo Scan Pacific Tbk which is engaged in trading pharmaceutical products. Researchers conducted this study because of Hemaviton multivitamins which experienced a decline in sales from 2018 to 2020. To determine the effect of product quality on purchasing decisions for Hemaviton multivitamin products at Pradhana Rungkut Medika Clinic Pharmacy, Surabaya. (2) To determine the effect of word of mouth on purchasing decisions of Hemaviton multivitamin products at the Pradhana Pradhana Rungkut Clinic Pharmacy, Surabaya. The population of this research is Multivitamin Consumers at the Medika Clinic Pharmacy Pradhana Rungkut, Surabaya opening 75 respondents. The sampling technique used is a non-probability sampling technique, precisely purposive sampling. The analytical method used is Partial Least Square (PLS). The results showed that: (1) Product Quality variable contributed to purchasing decisions. (2) Word of Mouth contributed to purchasing decisions. Keywords: Product Quality,Word of Mouth,Hemaviton,Purchasing Desicion

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN CELANA JEANS GABRIELLE DI MATAHARI LIPPO PLAZA SIDOARJO Bima Aldian Yudhana; Ugy Soebiantoro
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 1 (2022): JPEKBM (Juli,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i1.2366

Tujuan penelitian ini untuk menganalisis pengaruh citra merek dan kualitas produk terhadap kepuasan konsumen dalam pembelian Celana Jeans Gabrielle di Matahari Lippo Plaza Sidoarjo. Metode penelitian ini menggunakan penelitian kuantitatif dimana variabel dependen adalah kepuasan konsumen dan variabel independen dalam penelitian ini adalah citra merek dan kualitas produk. Pengambilan sampel menggunakan teknik Purposive Sampling terdapat 80 responden dan analisis data dilakukan dengan metode Partial Least Square (PLS). hasil analisis penelitian ini Citra Merek berpengaruh terhadap Kepuasan Konsumen celana jeans Gabrielle di Matahari Lippo Plaza Sidoarjo dengan path coefficients sebesar 0,508314, dan nilai T-Statistic sebesar 2,763439 > 1,96 (dari nilai tabel Zα = 0,5), maka dapat dikatakan dan Kualitas Produk berpengaruh terhadap Kepuasan Konsumen celana jeans Gabrielle di Matahari Lippo Plaza Sidoarjo, dengan path coefficients sebesar 0,473599, dan nilai T-Statistic sebesar 2,568623 > 1,96 (dari nilai tabel Zα = 0,5).

Pengaruh Word Of Mouth, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Ulang Hand & Body Lotion Mariana di Surabaya Ulum’mil Insanniat; Ugy Soebiantoro
Jurnal E-Bis Vol 6 No 2 (2022): Vol. 6 No. 2 2022
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v6i2.946

Salah satu industri yang kini menghadapi tingkat persaingan yang ketat yaitu industri perawatan kulit tubuh. produk perawatan tubuh menjadi salah satu kebutuhan sehari-hari bagi pria maupun wanita, salah satunya produk hand and body lotion. Disisi lain, perkembangan ekonomi yang semakin ketat membuat perusahaan saling bersaing. Tujuannya yakni guna mengetahui Pengaruh Word Of Mouth, Kualitas Produk, serta Brand Image terhadap Keputusan Pembelian Ulang Hand & Body Lotion Mariana di Surabaya. Pengumpulan data dilaksanakan dengan memberikan kuesioner pada google form kepada 90 responden yang pernah membeli produk Hand and Body Lotion Marina di Surabaya dengan memakai teknik Porposive Sampling. Data yang dilakukan pengumpulan lalu dikelola memakai Partial Least Square (PLS). Hasil penelitian ini menerangkan bahwasanyasanya Word Of Mouth, Kualitas Produk serta Brand Image memberikan dampak positif serta signifikan terhadap Keputusan Pembelian Ulang Hand and Body Lotion Marina di Surabaya.

Analisa menggunakan dompet digital Laurensi Angelica; Ugy Soebiantoro
JURNAL MANAJEMEN Vol 14, No 2 (2022): Juni
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v14i2.11209

Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian pada Produk Mi Instan Sarimi (Studi pada Mahasiswa yang Sedang Kuliah di Surabaya) Khoirunnisa' Islamiyah; Ugy Soebiantoro
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2579

This study aims to determine the effect of beauty influencers and product quality on purchasing decisions for Instant noodles are one of the most popular food businesses in Indonesia because it favored by many people. This condition makes instant noodles companies in Indonesia increasingly vying to win the market competition, such as Sarimi. This study aims to analyze the effect of brand image and product quality on purchase decisions. The variables in this study consisted of brand image (X1), product quality (X2), and purchase decisions (Y). This research aimed at college students who are currently studying in Surabaya with a total sample of 96 respondents. The sampling technique in this study is a non-probability sampling technique with a purposive sampling approach. The data analysis technique used is Partial Least Square (PLS) and processed with SmartPLS 3.0 software. The results indicate that brand image has a positive and significant effect on purchase decisions, and product quality has a positive and significant effect on purchase decisions.

Co-Authors Achmad Hadi Dachlan Aditya Muhammad Alfi Rizka Amalia Tasya Salsabila Suyanto Amriel, Egan Evanzha Yudha Bima Aldian Yudhana Boggy Nugraha Pramana Calvin Rajagukguk Dani Rachmat Cipto Adi Deborah Yessinta Tan Dwi Zhaafira Pratiwi Indah Miftaul Janah Irfan Wahyu Jatmiko Ivan Ramadhan Robbyono Jesslin Anastacia Kevin Rafi Diaz Sandio Khoirotun Nisa Khoirunnisa' Islamiyah Laurensi Angelica Levy Mochammad Tsaqif Lisa Dwi Luthfi Ali Akbar Mahendra Alfatoni Hadinata Maulida Zulfania Merchelly Bonita Sari Michael Daniel Pinontoan Muhammad Miftahul Khoir Muhammad Sutan Ethanova Primolassa Nina Masfufah Nova Aditya Pradana Nur Suranti Madu Sukmah Ralfael Al Hafizh Ferdiansyah Rixy Vidianto Rohmatus Shofia Ryan Ahnaf Rizky Nugroho Theodora Ketlinia Uci Silvia Rahmah Ulum’mil Insanniat Virginia Mandasari

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