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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Indonesian Journal of Business Analytics (IJBA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ugy Soebiantoro
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Cita Rasa dan Persepsi Harga Terhadap Keputusan Pembelian Mie Ayam Yamin Gubeng Kertajaya Surabaya Lisa Dwi; Ugy Soebiantoro
Jurnal Manajemen Vol. 12 No. 1 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i1.4428

Abstract

ABSCTRACT Currently, consumers tend to sort out processed foods and fast food drinks. One of the foods that are loved by the community is Chicken Noodles, because the presentation process does not require much time, has a distinctive taste, and affordable prices for all people. Although noodles are not from Indonesia chicken noodles have become a traditional Indonesian food. This dish has spread throughout Indonesia, especially the Java region, this dish is very easy to find. Not infrequently culinary cuisine bears the name of a region in Indonesia. The purpose of this study was to analyze the effect of taste and price perception on purchasing decisions of Yamin Gubeng Kertajaya Chicken Noodles in Surabaya. This study uses the Partial Least Square (PLS) method with a sample of 66 respondents. The results showed that taste and price perception had a positive and significant effect on purchasing decisions. Keywords : Taste, Price Perception, Purchase Decision
Pengaruh Persepsi Kemudahan Penggunaan dan Promosi terhadap Minat Penggunaan E-Wallet LinkAja di Kota Surabaya Muhammad Miftahul Khoir; Ugy Soebiantoro
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.619

Abstract

This journal contributes to understanding the perception of ease of use, promotion and its influence on the interest in using linkaja e-wallets in the city of surabaya. The population in the study are consumers whohave knowledge of linkaja e-wallets as a means of digital payment in the city of surabaya. The use of nonprobability sampling techniques with the accidental sampling method totaled 98 respondents. The quantitative method was chosen with structural equation modeling (sem) data analysis techniques through partial least squares (pls) software. This study obtained findings that the perception of ease of use and joint promotion had a positive effect on the interest in using linkaja e-wallets in the city of surabaya.
Pengaruh Kualitas Produk dan Word of Mouth terhadap Keputusan Pembelian Produk Multivitamin Hemaviton: Deborah Yessinta Tan; Ugy Soebiantoro
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.861 KB) | DOI: 10.47467/alkharaj.v5i3.1440

Abstract

Hemaviton is one of the multivitamin and supplement products to maintain stamina and body health produced by PT. Tempo Scan Pacific Tbk which is engaged in trading pharmaceutical products. Researchers conducted this study because of Hemaviton multivitamins which experienced a decline in sales from 2018 to 2020. To determine the effect of product quality on purchasing decisions for Hemaviton multivitamin products at Pradhana Rungkut Medika Clinic Pharmacy, Surabaya. (2) To determine the effect of word of mouth on purchasing decisions of Hemaviton multivitamin products at the Pradhana Pradhana Rungkut Clinic Pharmacy, Surabaya. The population of this research is Multivitamin Consumers at the Medika Clinic Pharmacy Pradhana Rungkut, Surabaya opening 75 respondents. The sampling technique used is a non-probability sampling technique, precisely purposive sampling. The analytical method used is Partial Least Square (PLS). The results showed that: (1) Product Quality variable contributed to purchasing decisions. (2) Word of Mouth contributed to purchasing decisions. Keywords: Product Quality,Word of Mouth,Hemaviton,Purchasing Desicion
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN CELANA JEANS GABRIELLE DI MATAHARI LIPPO PLAZA SIDOARJO Bima Aldian Yudhana; Ugy Soebiantoro
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 1 (2022): JPEKBM (Juli,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i1.2366

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh citra merek dan kualitas produk terhadap kepuasan konsumen dalam pembelian Celana Jeans Gabrielle di Matahari Lippo Plaza Sidoarjo. Metode penelitian ini menggunakan penelitian kuantitatif dimana variabel dependen adalah kepuasan konsumen dan variabel independen dalam penelitian ini adalah citra merek dan kualitas produk. Pengambilan sampel menggunakan teknik Purposive Sampling terdapat 80 responden dan analisis data dilakukan dengan metode Partial Least Square (PLS). hasil analisis penelitian ini Citra Merek berpengaruh terhadap Kepuasan Konsumen celana jeans Gabrielle di Matahari Lippo Plaza Sidoarjo dengan path coefficients sebesar 0,508314,  dan nilai T-Statistic sebesar  2,763439 > 1,96 (dari nilai tabel Zα = 0,5),  maka dapat dikatakan dan Kualitas Produk berpengaruh terhadap Kepuasan Konsumen celana jeans Gabrielle di Matahari Lippo Plaza Sidoarjo, dengan path coefficients sebesar 0,473599,  dan nilai T-Statistic sebesar  2,568623 > 1,96 (dari nilai tabel Zα = 0,5).
Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Pada Es Krim Wall’s di Sidoarjo Kota Boggy Nugraha Pramana; Ugy Soebiantoro
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1216.322 KB) | DOI: 10.47467/reslaj.v5i3.2152

Abstract

The research entitled The Effect of Product Quality and Price Perception on Purchase Decisions at Wall's Ice Cream in Sidoarjo City was conducted with the aim of knowing the effect of Product Quality (X1) and Price Perception (X2) on Purchase Decisions (Y) Wall's Ice Cream in Sidoarjo City. The population in this study are consumers who buy Wall's ice cream in Sidoarjo and use a sample that are consumers who have bought Wall's ice cream products in stalls, minimarkets, supermarkets, and hypermarkets located in Sidoarjo city (within 2 months since the questionnaire was distributed) with 126 respondents. person. This study uses a quantitative approach with the analytical technique used in this study is partial least square (PLS) and sampling using purposive sampling technique and using primary data through questionnaires. The test results obtained in this study are product quality has an influence on purchasing decisions and price perceptions also have an influence on purchasing decisions so that both variables are stated to be true that have an influence on purchasing decisions. Keywords: Buying Decision ; Price Perception ; Product Quality
The Influence of Lifestyle, Promotion, and Product Quality on Purchasing Decisions on Nu Skin TR90 Products in Surabaya. Theodora Ketlinia; Ugy Soebiantoro
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5199

Abstract

This study aims to analyze the effect of Lifestyle, Promotion, and Product Quality on purchasing decisions on Nu Skin TR90 products in Surabaya. This study used a research tool or instrument in a questionnaire. In this study, a sample collection technique was used using the purposive sampling method. The total number of indicators in this study totaled 17 indicators and the parameters in the sample measurement to be used were 7. Data analysis used in this study used the component-based Structural Equation Modeling (SEM) method with using the Partial Least Square (PLS) analysis tool. Based on the results of the research that has been done, it is found that the Lifestyle variable has a non-significant effect on purchasing decisions. Promotion variable has a significant effect on purchasing decisions. Product Quality variable has a significant effect on purchasing decisions.
Analisis Brand Awarness Dan Influencer Terhadap Keputusan Pembelian Produk Kosmetik Lipstik Wardah Di Surabaya Selatan Indah Miftaul Janah; Ugy Soebiantoro
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2478

Abstract

Tujuan dari penelitian ini yaitu untuk mengidentifikasi dampak brand awareness dan influencer bagi keputusan pembelian produk kosmetik lipstik Wardah di Surabaya Selatan. Populasi yang diambil ialah pengguna produk kosmetik lipstik Wardah di Surabaya Selatan. Bentuk penelitian ini ialah kuantitatif karena mengambil sampel sebanyak 100 responden dan memakai Google Forms untuk menyebarluaskan kuesioner di kota Surabaya Selatan. Pengumpulan sampling menerapkan non probability sampling dengan metode purposive sampling. Sampling yakni narasumber berumur diatas 17 tahun yang tinggal di kota Surabaya Selatan, pembeli dan pengguna kosmetik lipstik Wardah. Informasi yang dikumpulkan dari narasumber berupa informasi primer dan sekunder. Cara analisa yang diterapkan pada riset ini menerapkan metode partial least square (PLS) dengan uji validitas, uji reliabilitas dan uji hipotesis. Dari hasil olah data riset tersebut bisa diambil kesimpulan bahwasanya brand awareness dan influencer memiliki dampak positif dan signifikan terhadap keputusan pembelian kosmetik lipstik Wardah.
Analisis Pengaruh Brand Image dan Lokasi terhadap Minat Beli Ulang Coffee Shop Jokopi Dinoyo Surabaya Dani Rachmat Cipto Adi; Ugy Soebiantoro
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2527

Abstract

Saat ini banyak sekali kedai kopi dengan konsep modern di kota Surabaya. Kedai kopi di Surabaya, Indonesia sudah menjadi gaya hidup bagi masyarakat, dan dalam penelitian ini membahas tentang Kedai Kopi Jokopi di Surabaya. Sebuah merek dapat dikatakan menarik jika memiliki cara yang inovatif dalam memberikan produk yang dimiliki dan memiliki kemampuan dalam memberikan promosi. Penelitian ini menggunakan variabel bebas yang terdiri dari citra merek (X1) dan lokasi (X2) dan variabel terikat niat beli berulang (Y). Pengumpulan data dilakukan dengan menyebarkan kuesioner dan mengumpulkan data melalui jurnal, artikel dan sumber tertulis lainnya (cetak dan elektronik). Teknik analisis yang digunakan adalah partial least squares (PLS). Brand image berkontribusi terhadap minat beli ulang yang dimiliki oleh Jokopi. Semakin baik citra merek di benak konsumen, maka semakin tinggi atau rendah minat beli ulang yang dimiliki Jokopi Dinoyo Surabaya. Lokasi akses menuju kedai kopi sangat berpengaruh terhadap minat beli ulang terbukti dengan lokasi yang strategis, kemudahan dalam menjangkau lokasi akan berdampak pada peningkatan keputusan pembelian. Menurut penelitian, kedai kopi Jokopi memiliki citra merek yang baik. Oleh karena itu, peneliti memberikan saran agar Jokopi lebih sering melakukan promosi atau branding melalui media sosial agar merek Jokopi dapat tertanam di benak konsumen, dan juga agar Jokopi terus berkreasi dan berkreasi secara modern dalam meningkatkan citra mereknya.
The Influence of Digital Marketing and E-WOM on Interest in Visiting Atlantis Land Ralfael Al Hafizh Ferdiansyah; Ugy Soebiantoro
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5438

Abstract

This study aims to determine the effect of Digital Marketing on Interest in Visiting Atlantis Land East Surabaya and the effect of E-WOM on Interest in Visiting Atlantis Land Surabaya. The population in this study are visitors to Atlantis Land who are over 18 years old. The sample in this study used the Ghozali formula and found 112 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the Digital Marketing indicator variable that has the highest percentage is video content that displays all the attractions and rides of Atlantis Land Surabaya which are very interesting (X1).
The Influence of Product Quality and Brand Image on Purchase Decisions of Nescafe Coffee in Packaging Ready to Drink in Surabaya City Maulida Zulfania; Ugy Soebiantoro
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5462

Abstract

In the current era, people no longer spend a lot of time waiting for the manufacturing process, but prefer consume instant beverage products because they are save time but can still increase productivity. This study is anticipated to be able to examine how brand perception and product quality affect consumer buying behavior for Nescafe coffee in ready-to-drink packages. Purposive sampling is used in this quantitative data collection procedure using 104 responders as the sample size. Partial Least Square (PLS) was used in this study's data analysis method. According to the study's findings, it can be concluded that the product quality and the brand image have a significant positive effect on purchasing decisions.
Co-Authors Aditya Muhammad Ariyani Dewi Safitri Bima Aldian Yudhana Boggy Nugraha Pramana Dani Rachmat Cipto Adi Deborah Yessinta Tan Indah Miftaul Janah Ivan Ramadhan Robbyono Levy Mochammad Tsaqif Lisa Dwi Maulida Zulfania Muhammad Miftahul Khoir Nur Suranti Madu Sukmah Ralfael Al Hafizh Ferdiansyah Theodora Ketlinia Uci Silvia Rahmah