Article Per Year (5 Year)
p-Index From 2021 - 2026
1.908
P-Index
This Author published in this journals
All Journal JARES (Journal of Academic Research and Sciences) Jurnal Agribisnis Indonesian Community Journal Grafting : Jurnal Ilmiah Ilmu Pertanian JOSAR (Journal of Students Academic Research)
Luhur Aditya P
Dosen Agribisnis Universitas Islam Blitar
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JOSAR (Journal of Students Academic Research)

 1 
EFFICIENCY OF MARKETING CHANNELS FOR MELON (Cucumis melo L.) IN THE GREEN HOUSE OF BALITAR ISLAMIC UNIVERSITY, BLITAR CITY Luhur Aditya Prayudhi; Rona Asmara
JOSAR (Journal of Students Academic Research) Vol 8 No 1: March 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v9i1.2777

Abstract

In the era of free market trade, competition is getting tougher. It is necessary to find a special market to boost the selling price of melons. High quality fruit offered will deserve a high selling price. The purpose of marketing margin analysis is to see the marketing efficiency indicated by the amount of profit received by each marketing actor. Based on the calculation of marketing margins and farmershare of the two marketing channels, channel I has the same amount of margin for grades A, B, and C have the same marketing margin of Rp 6000/kg. The farmer share value of channel I pattern for grade A is 70%, grade B is 62.5%, and grade C is 57.1%. Channel pattern II has a total margin for grade A of Rp 26,000/kg, grade B of Rp 20,000, and grade C of Rp 17,000/kg. The farmer share value of channel pattern II for grade A is 35%, grade B is 33.3%, and grade C is 32%. It can be concluded that the most efficient channel pattern in melon fruit sales at the Green House of Balitar Islamic University in Blitar City is channel pattern I, because it has the shortest marketing chain, namely producers directly to consumers.
BUSINESS DEVELOPMENT STRATEGY ON AVERHOA TEA PRODUCTS IN BLITAR CITY Rona Asmara; Luhur Aditya P
JOSAR (Journal of Students Academic Research) Vol 8 No 2 (2023): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.3080

Abstract

The Karangsari area of Blitar City has many natural resources, especially sweet star fruit, almost all surrounding communities make a living star fruit farmers and also have businesses that diversify sweet star fruit into various preparations such as sweets, syrups, meatballs, and many more. This Averrhoa Tea product is a new product which is one of the results of the diversification of sweet star fruit. The problem faced by the new product is that there is no product development so that people are still hesitant to try Averrhoa Tea products. This study aims to identify the right strategy in product development at Averrhoa Tea business in Blitar City. The location of this research was conducted in Blitar City. This study was conducted for 1 month, from May to June 2023. The data used in this study are primary data and secondary data. Primary data is data obtained directly from the research location through ...
Co-Authors Anggi Anggraeni Didiek Tranggono Eko Wahyu Budiman Eva Lusiana Lintar Brilian Pintakami Marinda Sari Sofiyana Maylla Mazayu Muneeb Ramadhan Nur Mahandi Azis Okta Famela Rona Asmara Rona Asmara Sahrul Zahri Sri Winarti Tri Kurniastuti Tri Lathif Mardi Suryanto Yuhanin Zamrodah Zamrodah, Yuhanin