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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Manajemen Teknologi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Dinasti International Journal of Education Management and Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Social Service and Research Eduvest - Journal of Universal Studies
Manahan Siallagan
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Scenario Planning Development for Food Advertising Supervison in Digital Media Distruption Era Sarah, Shanty; Siallagan, Manahan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3132

Abstract

The number of digital advertising channels is expected to overgrow in the future. The overgrowth of digital advertising will potentially increase the risk of advertising that does not comply with the requirements. Food advertising control will continue to face uncertainties in the future. Food and beverage companies have spotted opportunities in integrated communication in digital advertising such as programmatic advertising, advergames, native advertising, unidentified advertising by influencers, and blockchain advertising, which are expected to grow in the next five years. The key focal issue of this research is how digital media technology will affect the supervision of food advertising in Indonesia over the next five years. The study involved expert representatives from the Indonesian FDA, Provincial Health Office, Ministry of Communication and Informatics, University, Broadcasting Committee, Association of Advertising Companies, Food and Beverage Company Association, and e-commerce Association. Through in-depth interviews, 17 driving forces were identified and two critical uncertainties were defined. Those two critical uncertainties, digital technology advancement and digital literacy are formulated into four scenario frameworks. The research also constructs the early warning signals and indicators that distinguish one scenario from another. Scenario planning enables an organization to anticipate the uncertain future and its consequences, which necessitates carefully planning strategic responses to future opportunities and threats.
The Influence of Business Intelligence Dashboard in Decision-Making Process: A Case Study in Government Agency Arlinda Wibiayu; Manahan Siallagan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4106

Abstract

With the rapid development in big data and business intelligence platforms, the government is required to keep up with the technology in managing the organization's data to give excellent public service. The government as a policy maker should make policies and make a decision based on data rather than just the manager’s intuition. The investment in a business intelligence platform should ease in doing routine and simplify the decision-making process.  The objective of this study is to know employee perception on the data visualization available in Indonesian FDA and list the possibilities to improve it. The data used are from primary and secondary data. The primary data get from employee surveys while secondary data is from company reports and other sources on the internet. The analysis using quantitative analysis with ANOVA. Data visualization using color can increase willingness to read and people can faster grab the sense from visuals. This will help a manager digest all the data to make a decision. After conducting the study, the result showed that a business intelligence dashboard could help the employee in providing a brief overview of real-time data in general when needed. The dashboard capability that the employee thinks important is data filtering. Having a business intelligence dashboard can help managers make the decision process faster and more precise.
Co-Authors Arlinda Wibiayu Dhanan Sarwo Utomo Hendrawan Ibrahim, Maulana Malik Malanita Sontya Mira Kania Sabariah Octafian, Luthfi Pinandhita, Ifan Pri Hermawan Rahman, Muhammad Ali Santi Novani Sarah, Shanty Syahputra, Debi Tomasaputra, Diarista Utomo Sarjono Putro