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All Journal Jurnal Manajemen Teknologi Journal of Business and Management JAM : Jurnal Aplikasi Manajemen Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Jurnal Darma Agung Jurnal Syntax Transformation Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Applied Quantitative Analysis (AQA) Journal Integration of Social Studies and Business Development
Pri Hermawan
School of Business and Management, Institut Teknologi Bandung
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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APLIKASI NORM GAME DAN LOCUS OF CONTROL UNTUK PENGEMBANGAN KEBIJAKAN PENANGGULANGAN PENCURIAN LISTRIK Sari, Devilia; Putro, Utomo Sarjono; Sunitiyoso, Yos; Hermawan, Pri; Utomo, Dhanan Sarwo
Jurnal Manajemen Teknologi Vol 9, No 1 2010
Publisher : SBM ITB

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Abstract

Permasalahan pencurian listrik adalah permasalahan yang kompleks karena penyebab maupun modusnya beragam. Untuk mengamati mekanisme terjadinya pencurian listrik, menguji kebijakan penanganan pencurian listrik yang ada saat ini, serta mengetahui kebijakan yang baik untuk mengurangi angka pencurian listrik ini, maka dibangunlah model berbasis agen untuk mensimulasikan pola pencurian listrik ini. Mekanisme pengambilan keputusan agen disini menggunakan permainan norma dari Axelrod (1986) dan learning proses masing-masing agen diadaptasi dari teori lokus kontrol (Rotter, 1966) dimana agen dibedakan menjadi lokus kontrol internal dan lokus kontrol eksternal. Hasil simulasi yang dijalankan menunjukkan bahwa kebijakan penanganan pencurian listrik yang ada saat ini masih tidak dapat mengurangi angka pencurian listrik. Dengan memberikan reward bagi pelapor kegiatan pencurian listrik, jumlah pencurian listrik dapat dikurangi, namun pengurangan daya yang hilang akibat kegiatan pencurian listrik tidak signifikan.Kata kunci: Pemodelan, Simulasi, Berbasis Agen, Permainan norma, Pencurian Listrik
Simulasi Model Penegakan Norma Belajar di Kelas ( Studi Kasus: Kelas Tutorial SBM ITB Program Studi S1 Tingkat 1 ) , Hendrawan; Putro, Utomo Sarjono; Hermawan, Pri; Siallagan, Manahan
Jurnal Manajemen Teknologi Vol 8, No 3 2009
Publisher : SBM ITB

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Abstract

Model simulasi penegakan norma ini mencoba mendiskripsikan mekanisme yang memberikan kecenderungan tegaknya suatu norma belajar di lingkungan mahasiswa tingkat I Program Studi Sarjana Manajemen SBM-ITB. Simulasi ini menggunakan metode pemodelan berbasis agen menggunakan perangkat lunak NetLogo 4.0.4 sebagai alat bantunya. Hasil simulasi menunjukkan bahwa model penegakan norma belum memberikan hasil yang stabil terhadap tegaknya norma belajar, sementara adanya mekanisme metanorm akan memberikan kecenderungan terhadap kestabilan tegaknya norma belajar di kelas.Kata Kunci : Norma Belajar, Simulasi Berbasis Agen, Metanorm
Choosing Best Alternative Using Decision Analysis To Maximize Revenue in Company X Jahja, Ivana; Hermawan, Pri
Jurnal Manajemen Teknologi Vol 11, No 2 (2012)
Publisher : SBM ITB

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Abstract

As a company that moves in retail business specialized in selling daily needs, company X has developed their brand to become top of customers’ mindwith 12% rate of sales growth. However, the Board of Directors (BOD) of company X targeting the rate of sales growth should be 20%, therefore they decide to make an expansion to gain the sales rate, also follow the increasing demand, as well as maintain the customer satisfaction.This research focuses on determining the best alternative that can generate the highest revenue for company X, using decision analysis tools (i.e. smart choice), decision tree and sensitivity analysis. This analysis will be presented in step-by-step in order to be able to generate the best alternatives by understanding the consequences, tradeoff, and uncertainties of the alternative. Keywords:Decision Analysis, Business Expansion, Maximize Revenue, Smart-Choice
Strategic Decision Making for Family Business's Survivability; Case of CV Karya Agung Nuswantoro, Bangun; Hermawan, Pri
Journal of Business and Management Vol 4, No 4 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract- Most businesses have a common goal, which is to maximize shareholder wealth. The profit earned by the company will surely increase the shareholder wealth. As a service business which rely on government projects, the orders from the government will continue to decrease with the uncertainty about the number and value of projects to be implemented by the government and the emergence of new competitors. For that reasons, business strategy is necessary for the family business like the object of this study, CV Karya Agung to survive in the competition. This research is intended to provide recommendations in the best business strategy  for the business’s survivability and development of the business.This study began in October 2014 until June 2015. Data collection is done by interview periodically with some key staff in the CV. Karya Agung. From the interview, the obtained data is used to perform business strategy formulation and the data about estimation amount of investment and the estimated profit from each alternatives is used to choose which alternatives is the best using decision tree tools. In the end the output of decision tree is tested by sensitivity analysis how sensitive is the chosen alternative.The results from this research is alternative about expanding business area to Malang city by renting the office. Compared with other alternatives in the given limit time of 1-year period, the other formulated alternatives  could not provide more profit than expansion to Malang with renting the office alternatives.In conclusion, researcher provided recommendations for CV Karya Agung to do the expand business operations in Malang area by renting the office in order to obtain more business opportunities and more profits so that their business can survive in the competition. Keywords: Family Business, Decision Making, Business Strategy, Consultant of Construction, Survivability
PAIRED DIFFERENCE ANALYSIS OF STARTUP BUSINESS NEGOTIATION: STATED & IN-PRACTICE STRATEGY Syujana, Alvin; Hermawan, Pri
Journal of Business and Management Vol 7, No 1 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. The need to understanding and possessing negotiation is very important since it is every day process involving future of the orgsanization. Meanwhile, it is become more important to startup, as an enterprise unit who have characteristic of small team of professionals that hold autnomy authority. In this study, it asked what strategy between those they stated, which consist soft & hard, and integrative. However, a good negotiator should able to implement the strategy to deliver a desirable outcome. Therefore, an issue to measure consistency of stated and in-practice strategy is raised. Two questions is developed: is there a difference between stated & in-practice negotiation strategy and if difference is exist what is the direction. A model of measurement is developed consist of 24 pairs consist of each strategy in negotiation dimension. The research indicate 11 out of 24 pairs have evidence of difference and 7 out of 8 integrative pairs indicate the strategy less likely than what expected. Meanwhile, 4 rest soft & hard pairs with difference shows positive direction. The result of this research indicate an overconfident and innability to perform integrative strategy existing in the sample and many respondent of the sample doesn’t recognize what integrative negotiation is. Keywords:  Distributive, Integrative, Negotiation Strategy, Paired Difference Test, Startup Business, 
Optimizing Market Growth Strategies in South Sulawesi: A Comprehensive Evaluation using Multi-Criteria Decision Making and the Analytic Hierarchy Process (AHP) - A Case Study of PT MCM Kurniawan, Chandra; Hermawan, Pri
Applied Quantitative Analysis Vol. 3 No. 1 (2023): June 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.1599

Abstract

This study uses the Analytic Hierarchy Process (AHP) method of Multi-Criteria Decision Making (MCDM) to improve market growth in South Sulawesi, concentrating on the instance of PT MCM especially on Makassar Distribution Centre. The objective is to identify potential market development strategies and assess their viability and efficacy in attaining PT MCM's growth objectives. Additionally, the study evaluates the potential hazards and difficulties associated with implementing each alternative strategy. The research methodology entails collecting pertinent data and conducting interviews with key stakeholders in order to identify the critical factors influencing South Sulawesi market development. Financial, market development, human resources, and operations are the four primary dimensions that categorize these factors. The AHP method is then used to determine the relative weights and priorities of each criterion and alternative strategy through a thorough evaluation. On the basis of the findings, three alternative strategies are identified: Full Third-Party Distributor, Stand Still, and Invest in Makassar Branch Development. PT MCM's optimal strategy is determined to be the development of the Makassar Branch through investment, as determined by the evaluation procedure. This business solution highlights the significance of investing in HR development and control, expanding the number of potential customers, and enhancing brand equity as key priorities for the Makassar Branch's success. Preventive measures and contingency plans are proposed to address prospective threats and challenges. Among these are optimizing operational processes, controlling accounts receivable, implementing recruitment strategies, supplying training and resources, and conducting internal audits.
Analyzing Factors Influencing Commuter Behavior in Jabodetabek through Factor Analysis Rahayu, Wulan Asti; Putro, Utomo Sarjono; Hermawan, Pri; Sunitiyoso, Yos
Applied Quantitative Analysis Vol. 3 No. 2 (2023): December 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.1902

Abstract

Public transportation is vital for addressing urban mobility challenges and reducing traffic congestion. To improve public transportation systems and encourage usage, understanding commuter behavior, attitudes, and preferences is crucial. This research aims to identify commuter segments based on demography, attitude, and behavior, and determine their future intentions towards public transportation. Data was collected from 257 respondents residing in the Greater Jakarta area, encompassing Jakarta, Bogor, Depok, Tangerang, and Bekasi, through an online survey. Segmentation was achieved using factor analysis and cluster analysis. The analysis identified three distinct commuter segments with varying behavior, attitude, and perception towards public transportation. The first group, Affluent Men, preferred private vehicles but expressed environmental concern and openness to adopting new technology. They showed eagerness to utilize high-quality public transportation services like the MRT. The second group, Millennial "Rokers," primarily relied on public transportation, seeking convenience, shorter travel durations, and reduced risk. The final group, "Easy Going and Active Women," had no specific preference for public or private transportation as long as they could reach their destinations quickly. However, they had significant health concerns, especially during the COVID-19 pandemic. Surprisingly, all three segments demonstrated similar future intentions towards public transportation usage post-pandemic, posing governance challenges in promoting public transportation and integrating transport systems in Jabodetabek. This paper contributes by integrating behavior, demography, and attitudes to build the segmentation, examining their reactions to the pandemic and intentions towards public transportation. The findings have implications for policymakers and practitioners, requiring tailored policies and interventions for different segments.
Unlocking Potential: Digital Transformation and Decision Support in Automotive Repair - A Case Study Natalia, Natalia; Hermawan, Pri
International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v4i2.2127

Abstract

In today's rapidly evolving business landscape, the significance of digital transformation for Small and Medium-sized Enterprises (SMEs) cannot be overstated. CV Karya Makmur, an Indonesian automotive repair shop, stands at the forefront of this change, recognizing the urgent need to incorporate advanced Information and Communication Technologies (ICTs) into its operations. This transformation is not just about adopting new technologies; it is a comprehensive shift that redefines how the business interacts with customers, optimizes operational processes and improves its overall financial health. The journey of CV Karya Makmur highlights the broader implications of digital transformation in this sector. This case study delves into the multifaceted process of integrating technologies such as augmented reality (AR) and artificial intelligence (AI) to enhance service efficiency, tackle logistical hurdles, and improve access to vital information. Yet, the transition from conventional practices to a digital framework is fraught with obstacles, primarily due to resistance to change. Effective change management, focusing on the human elements of organizational transformation and employee engagement, is pivotal. CV Karya Makmur's experience underscores the critical need for digital systems that promote data-driven decisions, standardize operations, and facilitate better communication. Despite the initial challenges, the potential benefits—increased productivity, reduced operational costs, and a competitive edge in the market—are compelling. This study suggests that considering an organization's unique context and objectives, a tailored digital transformation strategy is essential for leveraging technology to enhance business outcomes in developing countries like Indonesia.
Negotiation Training in Business and Management: A Systematic Exploration of the Previous Works Suryanto, Crista Fialdila; Hermawan, Pri
Journal Integration of Social Studies and Business Development Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v1i2.85

Abstract

The demand for negotiation training has grown steadily, driven by the need to thrive in an ever-changing business landscape. Numerous studies have been conducted to identify effective approaches to negotiation training. However, the pace of development in negotiation training has not kept up with the increasing demand. This research aims to shed light on current trends in negotiation training research to identify gaps that can be addressed through further investigation. In order to explore this topic, a comprehensive examination was conducted using the Scopus database, resulting in the selection of 39 journal articles for further analysis. The findings of this review reveal several gaps in the existing literature, particularly concerning the integration of information and communication technology (ICT) in negotiation training. Furthermore, the review highlights a tendency for negotiation training to remain static, lacking the ability to capture and provide feedback on the dynamic changes during the negotiation process.
Pemilihan Strategi Terbaik untuk Meningkatkan Penjualan PT Orca Moto Indonesia dengan Menggunakan Proses Hirarki Analitik Utami, Edya Ariana; Hermawan, Pri
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.7504

Abstract

Penelitian ini mengevaluasi strategi pemasaran PT Orca Moto Indonesia, perusahaan apparel motocross di Indonesia, yang menghadapi masalah seperti tingginya permintaan pada beberapa kategori produk dan penurunan penjualan produk kasual. Analisis internal dan eksternal menggunakan STP, bauran pemasaran 4P, dan Lima Kekuatan Porter untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman dalam pemasaran Orca. Strategi pemasaran Orca mencakup beragam produk, kualitas tinggi, dan sponsorship aktif, didukung oleh identitas merek lokal yang kuat. Tantangan yang dihadapi meliputi keterbatasan kehadiran fisik dan penetrasi pasar internasional yang kurang. Matriks TOWS digunakan untuk merumuskan empat alternatif strategi utama: SO, WO, ST, dan WT. Strategi diprioritaskan melalui Proses Hirarki Analitik dengan kriteria Ekspansi Pasar, Inovasi Produk, dan Kepuasan Pelanggan. Hasil analisis menunjukkan bahwa Inovasi Produk adalah faktor utama. Strategi terbaik yang diidentifikasi adalah meningkatkan inovasi pada produk kasual (WT3) untuk mengatasi perubahan preferensi konsumen. Penelitian ini menyimpulkan dengan rekomendasi bagi Orca untuk melakukan survei pelanggan, menginovasi produk kasual dan menjalankan peluncuran produk yang strategis.. Kata Kunci: PHA; Bauran Pemasaran; Lima Kekuatan Porter; STP; Strategi Pemasaran
Co-Authors Ardiansyah Putra, Topan Bangun Nuswantoro, Bangun Chandra Kurniawan, Chandra Devilia Sari Dhanan Sarwo Utomo Eko Agus Prasetio Elena, Vania Stella Gautama, Nengah Rama Gemilaksono, Hari Hendrawan Ivana Jahja Khanza, Alya Raisa Manahan Siallagan Margusano, Ardi Andra Natalia Natalia Pradana, Mega Dita Rahayu, Wulan Asti Ramadhan, Mohamad Suryanto, Crista Fialdila Syujana, Alvin Utami, Edya Ariana Utomo Sarjono Putro WAHYUDI Wijaya, Gito Yos Sunitiyoso