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The effect of training on employee performance in Lahat district hotels Tambunan, Sontina Griche; Sihombing, Daniel; Rizkina, Seila
International Journal of Applied Finance and Business Studies Vol. 12 No. 2 (2024): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v12i2.303

Abstract

This research aims to determine the effect of training on employee performance in Lahat Regency Hotels. The data analysis method used in this research is a quantitative descriptive method. The population in this study were 38 hotel employees in the 2 and 3 star Lahat Regency. In this research, the data collection method used is a questionnaire while the analysis technique used in this research is simple regression. Based on the research results, training has an effect on employee performance variables. This is indicated by the value of Alpha = 0.05, so the value obtained is Sig = 0.000 < Alpha = 0.05. The results of the coefficient of determination test (R2) obtained an R Square value of 0.247, meaning that the remuneration variable explains the employee performance variable by 24.7%.
Enhancing the Market Value of MSMEs Products through Packaging Improvement in Buluh Duri Tourism Village, Serdang Bedagai, North Sumatra, Indonesia Rosari, Dina; Kadir Ritonga, Abdul; Sihombing, Daniel
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3927

Abstract

Buluh Duri Tourism Village in Serdang Bedagai, North Sumatra, is a destination known for its unique MSME (Micro, Small, and Medium Enterprises) products, including traditional food and handicrafts. However, a major challenge for local MSMEs is enhancing the value of their products through attractive and functional packaging. This study analyzes the role of packaging in increasing the value and appeal of MSME products, particularly in the tourism market. Using a qualitative approach, data was collected through observations, interviews with MSME operators, and document reviews. A SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats faced by MSMEs in improving their packaging. The findings indicate that attractive and informative packaging has a significant impact on consumers' purchasing decisions, especially among tourists. MSME products with modern, aesthetically pleasing packaging that reflects local culture and includes clear product information tend to attract more buyers and increase sales. However, limited knowledge and financial resources pose barriers for many local businesses in improving their packaging. The study suggests that continuous collaboration between local government, Pokdarwis (tourism awareness groups), and MSME operators is necessary to provide training and financial support for packaging development. Utilizing digital technology and social media as promotional tools is also recommended to enhance visibility and appeal. Additionally, eco-friendly packaging aligns with modern consumer trends.
ANALISA FAKTOR PEMILIHAN MODA TRANSPORTASI DI KOTA JAYAPURA DENGAN METODE ANALYTICAL HIERARCHY PROCESS Sihombing, Daniel
Jurnal Rekayasa Konstruksi Vol. 3 No. 2 (2024): Jurnal Rekayasa Konstruksi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Tanah Laut

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Abstract

Pemilihan moda merupakan bagian penting dalam transportasi mengingat beragamnya pilihan moda dan infrastruktur. Tujuan utama pemilihan moda transportasi adalah untuk mengidentifikasi faktor-faktor paling signifikan yang memengaruhi pilihan moda penumpang saat bepergian. Pengelolaan transportasi perkotaan merupakan isu utama di Kota Jayapura yang merupakan pusat administrasi dan perekonomian Provinsi Papua Kemacetan, polusi udara yang memburuk, dan gangguan terhadap penduduk setempat disebabkan oleh meningkatnya konsentrasi lalu lintas yang disebabkan oleh pertumbuhan penduduk yang cepat, pembangunan ekonomi, dan infrastruktur yang tidak memadai. Untuk meningkatkan mobilitas masyarakat dan mengurangi dampak negatif terhadap lingkungan, penting untuk memilih transportasi yang efektif dan efisien dalam situasi ini. Penelitian ini menganalisis data menggunakan pendekatan Analytical Hierarchy Process (AHP) untuk menetapkan urutan komponen kriteria pemilihan moda, urutan pemilihan moda alternatif, dan sensitivitas. Data dikumpulkan menggunakan pendekatan survei kuesioner. Hasil analisis terhadap 100 responden memperlihatkan bahwa berdasarkan uji parsial variabel yang berpengaruuh yaitu jenis kelamin dan usia. Kemudian faktor yang paling berpengaruh dalam pemilihan moda untuk beberapa perjalanan masyarakat di Kota Jayapura adalah keamanan (38,9%), waktu (23,0%), kenyamanan (19,3%), biaya (11,4%). Aksesibilitas (7,4%). Urutan alternatif moda yang dominan dipilih responden dalam melakukan perjalanan berdasarkan keseluruhan faktor adalah mobil pribadi (30,4%), motor pribadi (23,5%), taksi online (22,0%), ojek online (15,8%), dan angkot (8,3%).
Analysis of work motivation of room division employees and service quality room on guest satisfaction Sihombing, Daniel; Tambunan, Sontina Griche; Sinay, Kaleb Yusuf
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.645

Abstract

Research analyzes the influence of work motivation and service quality on guest satisfaction at the Palapa Hotel, Tarutung, North Tapanuli Regency. A quantitative approach was used with a survey method through questionnaires distributed to 80 respondents consisting of hotel guests and room division employees. The variables analyzed are work motivation (X1), service quality (X2), and guest satisfaction (Y). Multiple linear regression tests, t tests, and F tests are used to measure the influence between these variables. The research results show that both work motivation (X1) and service quality (X2) have a significant influence on guest satisfaction partially and simultaneously. The t test shows that each independent variable has a significant effect with a calculated t-value that is greater than the t-table. Apart from that, the F test carried out shows that the F-test value is greater than the F-table (129,868 > 3,115) with a significance level of 0.000, which means that simultaneously the variables of work motivation and service quality have a significant influence on guest satisfaction. The coefficient of determination (R²) value of 65.8% indicates that work motivation and service quality variables jointly influence guest satisfaction, while 34.2% is influenced by other factors not studied. The conclusion of this research is that Palapa Hotel needs to continue to improve employee work motivation and service quality to maintain and increase guest satisfaction. By paying attention to motivation and service aspects, it is hoped that hotels can provide a more positive and memorable experience to guests, which will ultimately support the sustainability of the hotel's business in facing competition in the hotel industry.
Analysis of Spatial Planning in the Tourism Destination of Taman Eden 100, Lumban Julu District, Toba Regency Daniel Sihombing
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 1 No 2 (2021): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

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Abstract

Eden Park 100 which is located in Lumban Julu District, Toba Regency, North Sumatra Province. Has various kinds of natural tourism potential attractions, especially plant and forest conservation. There are indications of factors that influence the development of regional spatial patterns with tourism destinations. The development of a forest conservation area is not only related to the natural environment but with the use of pine resin for economic consumption resulting in a conflict of interest. This spatial change is caused by massive economic activities that occupy spaces in the area. From the description above, the aim of this research is to provide zoning directions in the Eden Park 100 Tourism Destinations area. This study describes the identification of the direction of planning and development of spatial management. Data collection is carried out through primary data collection and secondary data, where primary data collection is carried out by means of observation, interviews and questionnaires to add information. Secondary data were obtained. from agencies and agencies related to this research, including from the Forestry Service of Toba Regency. Single case study method to explore this research. The data were analyzed using descriptive qualitative analysis. The results of the questionnaire were then analyzed by giving weight and rating to each criterion. Weights are assigned a value ranging from 4 (very important), 3 (important), 2 (not important), 1 (very insignificant). Meanwhile, the rating is determined based on the number of respondents who choose certain criteria in the SWOT analysis questionnaire. The end of this research is the zoning direction in the area of ​​Eden Park 100 tourist destinations to control development so that it remains consistent with existing spatial planning regulations.
The influence of green hospitality implementation and hotel image on guest loyalty at Grand Mercure Hotel Medan Sihombing, Daniel
International Journal of Applied Finance and Business Studies Vol. 13 No. 2 (2025): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i2.391

Abstract

This study aims to analyze the effect of Green Hospitality implementation and hotel image on guest loyalty at the Grand Mercure Hotel Medan. The background of this study is based on the increasing consumer awareness of sustainability issues in the hotel industry, as well as the importance of corporate image in shaping customer loyalty. The research method used is a quantitative approach with multiple linear regression analysis techniques, using primary data obtained from 97 respondents through a Likert-scale questionnaire. The results of the partial test indicate that both Green Hospitality implementation and hotel image have a significant effect individually on guest loyalty. The simultaneous test (F test) also shows that both variables together have a significant effect on guest loyalty. The coefficient of determination (R²) value of 0.273 indicates that 27.3% of the variation in guest loyalty can be explained by the combination of the two variables. This study strengthens the urgency of integrating green strategies and corporate image as a strategic approach to increasing customer retention. The managerial implication is that strengthening sustainability values and positive institutional image can be a relevant competitive differentiation in the era of increasingly environmentally conscious modern tourism.