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All Journal El-Qist : Journal of Islamic Economics and Business (JIEB) Jurnal Inovasi Akuntansi SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Rukhul Abadi
STEBI Syaikhona Kholil Sidogiri Pasuruan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Library & Information Science Social Sciences Other

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Pengaruh Facebook dan Instagram Terhadap Pilihan Konsumen untuk Berbelanja di Toko Basmalah Cabang Sidogiri Rukhul Abadi
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 10 No. 2 (2020): el-Qist
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2020.10.2.146-159

Abstract

This research examines the effect of Facebook and Instagram on consumer options to shop in the Toko Basmalah Sidogiri branch. The research method used in this study is multiple linear regression analysis to the data carried out by dividing the questionnaire of 150 persons to buy products at the Toko Basmalah Sidogiri branch. The results of the questionnaire were tested using the SPSS version 20.0 program. The data collection technique used is distributing questionnaires to 50 respondents while the sampling technique used to calculate the size of the sample size is Non Probability Sampling. The results of the study used the method of Multiple Linear Regression Analysis, Validity Test, Reliability Test, Coefficient of Determination, Partial Hypothesis Test, Simultaneous Hypothesis Test. The results of the study used the method of Multiple Linear Regression Analysis, Validity Test, Reliability Test, Coefficient of Determination, Partial Hypothesis Test, Simultaneous Hypothesis Test. The results showed that promotion variables through Facebook and Instagram together had an effect on consumers' choices for shopping at Toko Basmalah Sidogiri Branch. But partially, the promotion variable through Facebook has no effect on consumers 'choices to shop at Toko Basmalah Sidogiri Branch, other than the promotion variable via Instagram which has an influence on consumers' choices to shop at Toko Basmalah Sidogiri Branch. Key Words : Social media, Puchase interest, Toko Basmalah   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh Facebook dan Instagram terhadap pilihan konsumen untuk berbelanja di Toko Basmalah cabang Sidogiri. Metode penelitian yang digunakan pada penelitian ini adalah analisis regresi linear berganda dimana pengumpulan data dilakukan dengan membagi kuesioner kepada 150 konsumen yang membeli produk di Toko Basmalah. Data kuesioner kemudian di uji menggunakan SPSS. Penelitian ini menggunakan 50 sampel yang dipilih menggunakan metode purposive random sampling. sedangkan Teknik sampling yang digunakan untuk menghitung besarnya ukuran sampel adalah Non Probability Sampling. Hasil penelitian mengunakan metode Analisis Regresi Linier Berganda, Uji Validitas, Uji Reliabilitas, Koefisien Determinasi, Uji Hipotesis Parsial, Uji Hipotesis Simultan. Hasil penelitian menunjukkan bahwa media sosial khususnya Instagram mempunyai pengaruh positif dan signifikan terhadap pilihan konsumen untuk berbelanja di Toko Basmalah cabang Sidogiri. Hasil uji secara simultan (bersama-sama) Facebook dan Instagram berpengaruh signifikan dan posituf terhadap pilihan konsumen untuk berbelanja di Toko Basmalah. Sedangkan hasil Uji t menunjukkan secara parsial hanya Instagram yang memiliki pengaruh positif dan signifikan terhadap pilihan konsumen untuk berbelanja di Toko Basmalah. Sedangkan Facebook tidak berpengaruh terhadap pilihan konsumen untuk berbelanja di Toko Basmalah.  Kata Kunci: Media sosial, Keputusan pembelian, Toko Basmalah
Behavioral Pattern Discovery for Fintech Strategy: Naïve Bayes Analysis of Digital Payment Sentiments Iman Supriadi; Mochamad Fatchurrohman; Rahma Ulfa Maghfiroh; Rukhul Abadi
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 2 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i2.305

Abstract

The rising adoption of digital wallets in Indonesia has created an urgent need for fintech service providers to gain deeper insights into user perceptions and satisfaction. However, many providers continue to rely on conventional methods for evaluating consumer feedback, without leveraging the power of machine learning–based sentiment analysis. This study aims to identify user sentiment patterns toward five leading digital wallet platforms GoPay, OVO, DANA, LinkAja, and ShopeePay and to evaluate the effectiveness of the Naïve Bayes algorithm in classifying sentiments based on user reviews from the Google Play Store. A quantitative approach was employed, involving web scraping, text preprocessing, and sentiment classification using the Multinomial Naïve Bayes algorithm. The results indicate that Naïve Bayes can achieve classification accuracy exceeding 85% across all platforms, with the highest performance observed for LinkAja (95.10%) and GoPay (93.33%). These findings reveal variations in public perception across platforms and underscore the potential of machine learning in supporting user voice–based digital service strategies. The novelty of this research lies in the integration of organic review data with predictive approaches to inform strategic decision-making in the fintech service context.
CAPACITY BUILDING TATA KELOLA POTENSI DESA SUMBERREJO MELALUI NILAI EKOLOGIS Nuruddin Nuruddin; M. Asif Nur Fauzi; Dewi Mumpuni Yudowati; Ali Machrus; Rukhul Abadi; Lailatul Badriyah
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 4, No 1 (2026): SWADIMAS EDISI JANUARI 2026
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol4no1.947

Abstract

This community service program aims to strengthen the Sumberrejo Village community's capacity to manage its potential in line with ecological values. Sumberrejo Village is rich in natural resources and local potential that has not been managed optimally and sustainably. Problems faced include low ecological awareness among the community, especially regarding waste disposal; limited institutional capacity within the village; and a lack of innovation in environmentally friendly utilization of natural resources. Therefore, strengthening capacity-building based on ecological values is an initiative to foster this awareness. This activity was implemented through a capacity-building approach with a participatory discussion forum with community leaders, village officials, and youth groups. The results of the activity showed an increase in community understanding of the importance of managing environmental potential, the emergence of a collective action plan based on ecological values, and strengthened cross-actor collaboration in village resource management. This activity is expected to become a model for village community empowerment that aligns with the principles of sustainable development.Pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas masyarakat Desa Sumberrejo dalam tata kelola potensi desa berbasis nilai-nilai ekologis. Desa Sumberrejo memiliki kekayaan alam dan potensi lokal yang belum dikelola secara optimal dan berkelanjutan. Permasalahan yang dihadapi antara lain rendahnya kesadaran ekologis masyarakat terutama pada kesadaran dalam membuang sampah, terbatasnya kapasitas kelembagaan desa, serta kurangnya inovasi dalam pemanfaatan sumber daya alam yang ramah lingkungan. Maka dari itu, penguatan capacity building berbasis nilai ekologis menjadi inisiasi untuk membangun kesadaran tersebut. Kegiatan ini dilaksanakan melalui pendekatan capacity building dengan forum diskusi partisipatif dengan tokoh masyarakat, perangkat desa, dan kelompok pemuda. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat terhadap pentingnya tata kelola potensi berbasis lingkungan, lahirnya rencana aksi kolektif berbasis nilai ekologis, serta penguatan kolaborasi lintas aktor dalam pengelolaan sumber daya desa. Kegiatan ini diharapkan dapat menjadi model pemberdayaan masyarakat desa yang selaras dengan prinsip pembangunan berkelanjutan
Circular Accounting and Regenerative Business Models: How Environmental Foresight Drives SME Competitive Advantage Through Dynamic Capabilities Iman Supriadi; Rahma Ulfa Maghfiroh; Rukhul Abadi
Jurnal Inovasi Akuntansi (JIA) Vol. 3 No. 1 (2025)
Publisher : Faculty of Economics and Business, Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/jia.v3i1.11539

Abstract

This study aims to investigate the critical role of circular economy capabilities in enhancing SME competitiveness by developing an integrated theoretical framework that bridges dynamic capabilities theory with circular economy principles. Employing a rigorous quantitative research design, the study collected comprehensive data from SMEs operating across multiple industrial sectors in Indonesia. Advanced structural equation modeling techniques were applied to analyze the complex relationships between circular economy capabilities and competitive performance outcomes, while controlling for relevant contextual factors. This methodological approach ensures a robust examination of both direct effects and mediating mechanisms. The findings reveal that circular accounting literacy and regenerative business orientation enhance competitiveness through distinct pathways, with strategic environmental foresight playing a differential mediating role. Moreover, the study makes several novel contributions by developing an integrated capability framework for circular economy implementation, establishing circular accounting literacy as a fundamental SME competency, and demonstrating how specific capability configurations influence sustainable performance outcomes. These insights significantly advance both theoretical understanding and practical strategies for adopting circular business models within the SME sector.
Co-Authors Ali Machrus Dewi Mumpuni Yudowati Iman Supriadi Lailatul Badriyah M. Asif Nur Fauzi Mochamad Fatchurrohman Nuruddin Nuruddin Rahma Ulfa Maghfiroh