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All Journal SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT AL-UJRAH: Jurnal Ekonomi Islam
Ali Machrus
STEBI Syaikhona Kholil Sidogiri Pasuruan
Religion Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Other

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Strategi Promosi Umroh Plus Bebrbasis Kemitraan Holistik sebagai Upaya Eksistensi Daya Saing KBIH Yuharso Hadi; Lukmansyah Lukmansyah; Ali Machrus
AL-UJRAH Vol 3 No 2 (2025): Juni
Publisher : Prodi Ekomoni Syariah STAI Al Akbar Surabaya

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Abstract

This research was conducted to address the challenges posed by the rapid development of information technology, which demands tour and travel companies to promote their products in innovative, creative, and effective ways. The impact of this technological advancement is particularly notable in the field of Hajj plus and Umroh, where the "plus" Umroh package, integrating worship activities with Islamic tours, is undergoing development. Consequently, the competition among businesses has intensified, not only in terms of product offerings but also through irrational price competition. considering these circumstances, there is a need to enhance the strategies for the "plus" Umroh package and holistik partnerships. The research employed a qualitative approach, utilizing field research as the primary methodology. Data collection methods included observation, interviews, and documentation. The collected data underwent processes of data reduction, data presentation, and drawing conclusions. Based on the research findings, it was observed that the "plus" pilgrimage package holds superior appeal due to its ability to combine the exploration of Islamic cultural history in each country with the experience of pilgrimage in the holy land. Additionally, the holistik partnership strategy was found to be effective when community leaders with influence and congregations were approached. To further enhance the industry, it is recommended to establish an association organization comprising Hajj plus and Umroh travel entities. This association can play a pivotal role in determining standardized costs for Umroh fees.
CAPACITY BUILDING TATA KELOLA POTENSI DESA SUMBERREJO MELALUI NILAI EKOLOGIS Nuruddin Nuruddin; M. Asif Nur Fauzi; Dewi Mumpuni Yudowati; Ali Machrus; Rukhul Abadi; Lailatul Badriyah
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 4, No 1 (2026): SWADIMAS EDISI JANUARI 2026
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol4no1.947

Abstract

This community service program aims to strengthen the Sumberrejo Village community's capacity to manage its potential in line with ecological values. Sumberrejo Village is rich in natural resources and local potential that has not been managed optimally and sustainably. Problems faced include low ecological awareness among the community, especially regarding waste disposal; limited institutional capacity within the village; and a lack of innovation in environmentally friendly utilization of natural resources. Therefore, strengthening capacity-building based on ecological values is an initiative to foster this awareness. This activity was implemented through a capacity-building approach with a participatory discussion forum with community leaders, village officials, and youth groups. The results of the activity showed an increase in community understanding of the importance of managing environmental potential, the emergence of a collective action plan based on ecological values, and strengthened cross-actor collaboration in village resource management. This activity is expected to become a model for village community empowerment that aligns with the principles of sustainable development.Pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas masyarakat Desa Sumberrejo dalam tata kelola potensi desa berbasis nilai-nilai ekologis. Desa Sumberrejo memiliki kekayaan alam dan potensi lokal yang belum dikelola secara optimal dan berkelanjutan. Permasalahan yang dihadapi antara lain rendahnya kesadaran ekologis masyarakat terutama pada kesadaran dalam membuang sampah, terbatasnya kapasitas kelembagaan desa, serta kurangnya inovasi dalam pemanfaatan sumber daya alam yang ramah lingkungan. Maka dari itu, penguatan capacity building berbasis nilai ekologis menjadi inisiasi untuk membangun kesadaran tersebut. Kegiatan ini dilaksanakan melalui pendekatan capacity building dengan forum diskusi partisipatif dengan tokoh masyarakat, perangkat desa, dan kelompok pemuda. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat terhadap pentingnya tata kelola potensi berbasis lingkungan, lahirnya rencana aksi kolektif berbasis nilai ekologis, serta penguatan kolaborasi lintas aktor dalam pengelolaan sumber daya desa. Kegiatan ini diharapkan dapat menjadi model pemberdayaan masyarakat desa yang selaras dengan prinsip pembangunan berkelanjutan
Co-Authors Dewi Mumpuni Yudowati Lailatul Badriyah Lukmansyah Lukmansyah M. Asif Nur Fauzi Nuruddin Nuruddin Rukhul Abadi Yuharso Hadi