Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
P-Index
This Author published in this journals
All Journal Jurnal Telematika Engineering Science Letter Journal of Management Studies and Development
Roland Y.H. Silitonga
Department of Industrial Engineering, Harapan Bangsa Institute of Technology, Jl. Dipati Ukur 80-84, Bandung 40132
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Engineering Science Letter

 1 
Leveraging Value Chain Analysis to Drive Growth in the Muslim Fashion Industry: A Small and Medium Enterprise Strategy Case Study Silitonga, Roland Y.H.; Setiawati, Marla; Triutami, Eunike Novana; Indriati, Ellen
Engineering Science Letter Vol. 2 No. 03 (2023): Engineering Science Letter
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/esl.v2i03.398

Abstract

This article presents a comprehensive case study that utilises value chain analysis to analyse and develop strategies for small and medium enterprises (SMEs) operating in the Muslim fashion industry. The research addresses critical challenges facing SMEs in accessing the final market and proposes strategic solutions for all stakeholders involved in the value chain. The study adopts Kaplinsky's value chain analysis approach, complemented by quantitative tools such as SWOT and Diamond Competitiveness Analysis. The findings reveal that SMEs encounter four significant barriers to accessing the final market: economies, product characteristics, heavy promotion and advertising, and trading barriers. These barriers pose significant challenges due to internal limitations within the organisations. With these obstacles, a multifaceted strategy is proposed. The proposed plan includes the following key initiatives: (1) Segmentation of the target consumer base to optimise services, thus maximising penetration; (2) Strengthening collaborative partnerships between different actors within the value chain to enhance overall competitiveness; (3) Implementation of targeted promotion and communication programs to improve customer satisfaction and brand visibility; (4) Establishment of a comprehensive data recording system to streamline business processes and improve tactical decision-making; and (5) Investment in technological advancements within the production process to enhance product quality. By implementing these strategies, SMEs can effectively address the identified barriers and unlock their growth potential within the Muslim fashion industry. This case study contributes to the existing body of knowledge by providing practical insights and recommendations for SMEs operating in the Muslim fashion sector. The findings can guide policymakers, industry practitioners, and researchers in formulating effective strategies to foster growth and sustainability in this dynamic industry.
Analysis of Factors Affecting ERP Implementation Performance Using the Analytical Hierarchy Process (AHP): A Case Study at PT Multi Makmur Investama (Multives) Tangerang Silitonga, Roland Y.H.; Wandira Sembiring, Alem
Engineering Science Letter Vol. 4 No. 03 (2025): Article in Press - Engineering Science Letter
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.esl.001198

Abstract

The Indonesian packaging industry faces mounting pressure to align enterprise systems with evolving strategic and operational demands. This study investigates the performance of a mature Enterprise Resource Planning (ERP) system at PT Multi Makmur Investama (Multives), leveraging the Critical Success Factors (CSF) framework and Analytic Hierarchy Process (AHP) to identify and prioritize key determinants of ERP success. Ten CSFs were evaluated through expert pairwise comparisons and cross-validated via a perception survey of 51 ERP users. Results reveal ERP system quality (18.16%), top management support (14.19%), and user training (10.79%) as the most influential drivers. However, notable discrepancies emerged between expert prioritization and user satisfaction particularly in vendor support and training indicating underlying misalignments in long-term ERP usage. The study contributes a dual-layered evaluation model combining structured expert judgment and user-based validation, offering actionable insights for ERP optimization in emerging market contexts and extending theoretical discourse on ERP maturity evaluation.
Co-Authors Ahmad Naufal, Ahmad Heriana, Ferra Heryanto, Dhany Indriati, Ellen Joko Siswanto Linardi, Silvia Rofiq, Sholahudin Senator Nur Bahagia Setiawati, Marla Sibarani, Mentiana Tota Simatupang Triutami, Eunike Novana Wandira Sembiring, Alem