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All Journal Journal Ilmiah Rinjani : Media Informasi Ilmiah Universitas Gunung Rinjani Jurnal Abdidas Studi Ilmu Manajemen dan Organisasi Jurnal Pengabdian Masyarakat (ABDIRA) JUKESHUM: Jurnal Pengabdian Masyarakat Jurnal Manajemen Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Engineering and Technology International Journal (EATIJ) Jurnal Manajemen Informatika dan Bisnis Digital Jurnal Indonesia Sosial Sains KENDALI: Economics and Social Humanities KOLONI Manageable Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ilmiah Multidisiplin Indonesia Journal of Community Service and Society Empowerment Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity Journal of International Multidisciplinary Research Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnal Pengabdian Masyarakat Indonesia (JPMI) Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Jurnal Kemitraan Masyarakat Jurnal Pelayanan Masyarakat Kajian Administrasi Publik dan ilmu Komunikasi
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Menginspirasi Generasi Muda: Membuat Tong Sampah dan Mendidik Remaja dalam Menjaga Kebersihan Lingkungan Masbullah, Masbullah; Bahri, Salmi Yuniar; Juhad, Moh.; Saifurruhaidi, Saifurruhaidi
Journal of Community Service and Society Empowerment Том 1 № 02 (2023): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v1i02.248

Abstract

Environmental cleanliness plays a crucial role in disease prevention efforts. Without attention to environmental cleanliness, this pandemic will never end. This community service program aims to (1) instill awareness of the importance of environmental cleanliness from adolescence, (2) enhance understanding of the significance of maintaining environmental cleanliness and health, and (3) teach the habit of proper waste disposal. The goal is to create a comfortable, clean, healthy, and beautiful environment for teenagers to play and learn. To achieve this goal, the program employs several methods. The first phase is an approach where the service team adapts to teenagers. The second phase involves setting an example of proper waste disposal. The third phase provides guidance and education on the importance of environmental cleanliness and its consequences if neglected. One of the major issues in this environment is the lack of public waste bins, which gives teenagers an excuse not to dispose of trash properly. To address this problem, the fourth phase involves the creation of trash bins to be placed in public areas and mosques, along with organizing community clean-up activities. Finally, the evaluation phase is used to measure the program's success among teenagers in the Dusun Mandar Desa Labuhan Haji. The results of this program show that teenagers in the community now have an understanding and a caring attitude towards the environment.
Implementasi Knowledge Management Untuk Mendorong Inovasi dan Produktivitas UMKM Menggunakan Big Data Media Sosial Masbullah, Masbullah
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 2 No. 1 (2023): Mei 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v2i1.1887

Abstract

Limitations of technology, information management and knowledge management can be overcome with social media. The previous generation of knowledge management was still stagnant and undeveloped, organizations were often trapped and too dependent on knowledge that was lagging behind or stalled. Lack of skills in social media use, lack of awareness of knowledge value management, availability of time to devote both in digital skills and in content creation and duration, create perceived barriers to social media use. Through a concise and relevant knowledge management process, as well as utilizing the use of social media, MSMEs can display and communicate messages, products or services, images, and most importantly, the uniqueness that becomes their selling point. The purpose of this study is to conceptualize the use of social media in an effort to improve the performance of MSMEs in terms of the perspective of knowledge management-based human resource management with a big data model approach for MSMEs. The method used is a review of relevant literature from 2019 to 2023. The results show that the importance of using social media and managing knowledge through big data has a synergistic relationship. revealed that the use of data strategy, a representation of business planning that is guided by knowledge, is a solution for MSMEs in implementing technology through the construction of new knowledge as a tool to encourage innovation and productivity in order to increase business competitiveness and its impact on the performance of MSME actors.
GOTONG ROYONG CLEANS UP TOURIST AREA AT KERAKAT BEACH, EAST POHGADING VILLAGE masbullah, masbullah
Jurnal Pengabdian Masyarakat (Bisma) Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat (Bisma)
Publisher : Universitas Darunnajah, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61159/bisma.v1i1.78

Abstract

The beach is an interesting place as a place to do activities outside the home. The beauty of the beach must always be maintained so that comfort can still be obtained for everyone who visits it. The beach becomes a comfortable place if it is kept clean. East Pohgading Village is a place for tourism activities such as marine tourism, supporting facilities and white sandy beaches that are in great demand by tourists to visit. Public awareness, especially beach visitors at Kerakat Timur Pohgading Village, will maintain the cleanliness of the beach area and there is a need for public awareness in disposing of garbage in places that are not scattered around the beach. This community service activity aims to inspire visitors and traders on Kerakat beach to care about the environment. A well-maintained environment will be a good legacy for the next generation. Survey The results of the on-site research show that visitors understand waste and dispose of waste in its place.
Manajemen Peningkatan Prestasi Mahasiswa Pada Strategi Model Pembelajaran Kooperatif Team Assisted Individualization Masbullah
Journal of International Multidisciplinary Research Vol. 2 No. 2 (2024): Februari 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/dggycq06

Abstract

This study aims to improve students' academic achievement by implementing the TAI (Team Assisted Individualization) cooperative learning model. The method used is Classroom Action Research (CAR) conducted over two cycles. Each cycle consists of planning, action implementation, observation, and reflection stages. The subjects of this research are third-semester students totaling 32 individuals. Data were collected through observation and tests using observation sheets and test instruments. Data analysis was conducted qualitatively and quantitatively. The results of the study indicate: 1) There is a significant improvement in students' academic performance from the pre-cycle to cycle 2, indicating that the learning model used is effective in enhancing students' understanding and achievement. 2) Changes in teaching strategies successfully increased the average scores and classical mastery percentages, confirming that adjustments in teaching methods have a positive impact on students' learning outcomes. 3) The number of students who have not reached the learning targets decreased from cycle 1 to cycle 2, indicating an improvement in the quality of learning and the success of additional efforts in addressing learning challenges.
Tingkat Pengetahuan dan Pemahaman Mahasiwa Dalam Menggunakan Aplikasi SPSS Dalam Menganalisis dan Menyajikan Data masbullah, masbullah
KENDALI: Economics and Social Humanities Vol. 2 No. 3 (2024): KENDALI: Economics and Social Sciences Humanities, Maret 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v2i3.170

Abstract

Statistika adalah bidang ilmu yang mempelajari pengumpulan data, analisis data, penyajian data, hingga penarikan kesimpulan untuk mengungkapkan pola dan kecenderungan tertentu. Data yang digunakan sebagai bahan informasi yang akurat biasanya diambil dari data mentah yang telah diolah kemudian disajikan dalam bentuk statistik dalam bentuk tabel dan grafik atau laporan lainnya. Menyajikan data merupakan kegiatan mengumpulkan berbagai informasi kemudian menyusunnya, sehingga memberikan kesimpulan dan mengambil tindakan. Penelitian ini bertujuan untuk membantu mengetahui tingkat pengetahuan mahasiswa prodi Administrasi Publik dalam menganalisis dan menyajikan data dengan menggunakan aplikasi SPSS di kampus ITSKes Muhammadiyah Selong. Populasi yang digunakan adalah seluruh mahasiswa program studi Administrasi Publik dengan jumlah sampel sebanyak 9 orang. Jenis penelitian ini adalah penelitian deskriptif yang bertujuan untuk menyajikan gambaran tentang apa yang akan diteliti. Instrumen yang digunakan adalah kuesioner. Analisis data dengan deskriptif.      
Manajemen Strategi Segmenting, Targeting, Positioning dalam Pemasaran Internasional Masbullah Masbullah; Salmi Yuniar Bahri
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1489

Abstract

In general, to increase the sales of products or services offered, companies need to carry out marketing activities. Amid the increasingly intense business competition, each company must establish the right policies to achieve their goals and desires. Therefore, the right strategic analysis is necessary, one of which is the application of the STP strategy (Segmenting, Targeting, Positioning). This research uses the Library Resources method, which focuses on gathering data from literature studies. In international marketing, segmentation strategy is carried out by determining the segment size, developing the segment, analyzing the costs of using the segment, ensuring alignment, and assessing competitive positioning. Meanwhile, targeting strategy involves approaches such as focusing on a single market, product specialization, selective specialization, and total coverage. For positioning strategy, the steps include identifying competitive advantages, creating those advantages, and evaluating the reactions of the target.
Pelatihan Pengelolaan Manajemen SDM Untuk Meningkatkan Kinerja Tenaga Pendidikan Masbullah; Salmi Yuniar Bahri; Moh. Juhad; Muhammad Atha Iqbal; Sandy Ari Wijaya
Jurnal Pelayanan Masyarakat Vol. 1 No. 2 (2024): Juni: Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i2.227

Abstract

The title of this activity is "Training on Human Resource Management to Improve the Performance of Educational Personnel," conducted at SMK Lowis Sakti. The objective of this activity is to provide guidance and counseling to the Principal, Vice Principal, Administrative Staff, and Teachers of SMK Lowis Sakti regarding the basic concepts of human resource management. This counseling aims to enhance their understanding and knowledge. The implementation of this activity involves several stages, including the survey and socialization stages. During the survey stage, preparations were made by organizing the materials, setting the schedule for delivery, and conducting a survey of the activity location. Before the activity was carried out, a socialization stage was conducted, involving an initial meeting to explain the purpose and objectives of this activity to the SMK Lowis Sakti team, as well as to establish a schedule for cooperation and activities. The execution team for this activity consists of six lecturers from the Public Administration Program of ITSKes Muhammadiyah Selong. The materials presented by the community service team cover topics such as Human Resource Management, Management, Human Resource Management Concepts, Reward Systems, Education Quality, and Performance.
Pendampingan UKM dalam Pengurusan Izin Usaha dan Penerapan Manajemen Modern untuk Peningkatan Daya Saing di Desa Keruak Yuniar Affandy; Salmi Yuniar Bahri; Masbullah Masbullah; Bahrian Yodik Firman; Dadang Kurniawan Saputra
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 1 No. 2 (2024): April : Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v1i2.1638

Abstract

This study aims to analyze the effectiveness of assistance provided to Small and Medium Enterprises (SMEs) in business licensing and the implementation of modern management practices in Keruak Village. The method used involves a qualitative approach through in-depth interviews and participatory observation. The results indicate that the assistance has improved the understanding and capabilities of SME actors in managing business permits and applying modern management principles. This has had a positive impact on enhancing the competitiveness of SMEs in both local and regional markets. The study recommends the need for a sustainable and integrated assistance program to ensure the continued development of SME capacity.
Pengabdian Kepada Masyarakat melalui Kegiatan Pendampingan Sosialisasi Promosi dan Penjualan Produk Pilus Rumput Laut UMKM Molek di Desa Labuhan Haji Yuniar Affandy; Salmi Yuniar Bahri; Masbullah Masbullah; Adatya Bias Yumam; Agus Putra
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 1 No. 2 (2024): April : Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v1i1.1640

Abstract

In the community service activities conducted in Labuhan Haji Village, research was carried out on the Micro, Small, and Medium Enterprise (MSME) of Seaweed Pilus located in Dusun Labuaji, Labuhan Haji Village, Labuhan Haji Subdistrict, East Lombok Regency, West Nusa Tenggara. This activity aimed to develop sales improvement strategies through sales promotion assistance, with the goal of increasing product sales in the future. The community service activity was conducted using a descriptive method, accompanied by an analysis of internal and external factors, packaging, promotion, and marketing. The production process carried out by the partner remains relatively simple, both in terms of marketing and product manufacturing. The products are packaged using plastic materials and labeled with a very basic logo. During the community service activity, we, as student members of Group 5 in Labuhan Haji Village, provided direct assistance to the business. It is hoped that the activities we carried out will bring tangible benefits to the partner in developing and advancing their business.
Upaya Peningkatan Nilai Ekonomi Produk UMKM Melalui Pemanfaatan Marketplace sebagai Platform Pemasaran Digital: (Studi Kasus pada Sinar Timur, Desa Tanjung Luar, Keruak, Lombok Timur) Yuniar Affandy; Salmi Yuniar Bahri; Masbullah Masbullah; Asria Romdiana; Mutiara Hafsah
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1628

Abstract

One form of enterprise that represents the potential of villages and receives government support is Micro, Small, and Medium Enterprises (MSMEs). However, limitations in marketing have led to the underrepresentation of local products. This highlights the importance of community service programs. The aim of this program is to enhance the marketing of UMKM products through the utilization of the Shopee marketplace and WhatsApp Business social media. The community service methods used include socialization, training, and direct assistance to UMKM actors in the target area. Shopee is utilized as an online marketplace, while WhatsApp Business serves as a medium for product advertising. This activity aims to provide understanding of the importance of digital marketing, as well as practical skills in creating and managing accounts on Shopee and WhatsApp Business. The results of this program indicate an increase in participants' understanding and ability to use both platforms. The conclusion of this research states that the effective utilization of Shopee and WhatsApp Business can assist UMKM actors in enhancing their marketing and sales, which in turn can drive local economic growth.
Co-Authors Abdul Ghofar Adatya Bias Yumam Adi Soeprapto Agus Putra Asria Romdiana Bahri, Salmi Yuniar Bahrian Yodik Firman Basuki Winarno, Basuki Dadang Kurniawan Saputra Juhad, Moh. Marnilin, Feni Moh. Juhad Moh. Juhad Muhammad Atha Iqbal Muhammad Atha’ Iqbal Mutiara Hafsah Nova Hari Santhi Nova Hari Shanty Pande Gde Bagus Naya Primananda Pitriadi Pitriadi Ratna Yuniarti Saifurruhaidi, Saifurruhaidi Sandy Ari Wijaya Sandy Ari Wijaya Sugiarti Tahur Ramdani Yuniar Affandy Yuniar Affandy