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EVALUATING THE IMPLEMENTATION OF THE MERDEKA BELAJAR–KAMPUS MERDEKA (MBKM) PROGRAM TO SUPPORT HIGHER EDUCATION KEY PERFORMANCE INDICATORS: A CIPP AND IPOO EVALUATION IN A JOURNALISM STUDY PROGRAM Yuliati Yuliati; Dita Haryani; Yosi Oktavia
Journal Neosantara Hybrid Learning Vol. 3 No. 6 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jnhl.v3i6.3343

Abstract

This study evaluates the implementation of the Merdeka Belajar Kampus Merdeka (MBKM) program and its contribution to the achievement of Key Performance Indicators (IKU) in the S1 Journalism Study Program, Faculty of Social and Political Sciences, University of Bengkulu. MBKM serves as Indonesia’s national higher education reform, providing students with flexible learning opportunities outside the campus through experiential and industry-linked activities. Guided by principles of educational evaluation, this study employs the Context–Input–Process–Product (CIPP) model and the Input–Process–Output–Outcome (IPOO) framework to systematically assess program relevance, resource readiness, implementation quality, outputs, and institutional outcomes. Using a descriptive qualitative approach, data were collected through interviews, questionnaires, observations, documentation, and literature review. Informants were selected using purposive sampling, including program managers, lecturers, students, and external partners. Data were analyzed through reduction, display, conclusion drawing, and triangulation. The findings indicate that MBKM implementation significantly contributes to the achievement of IKU particularly IKU-2 (student learning experience outside campus) and IKU-6 (partnership with external institutions). Two strategic mechanisms were identified as the most influential: (1) diversification and collaboration with industry and community partners, and (2) integration of MBKM activities with faculty research through research assistance schemes. MBKM also generated tangible outputs such as student publications, intellectual property, documentary works, and enhanced professional competencies. This study provides empirical evidence on how program evaluation frameworks can be effectively applied to assess MBKM performance and offers strategic recommendations for strengthening experiential learning in journalism education.
INSTAGRAM SEBAGAI MEDIA PUBLIKASI HUMAS (STUDI PADA AKUN @BANK_INDONESIA_BENGKULU) Salsabila Dwistika Lestari; Alfarabi Alfarabi; Yuliati Yuliati
MEDIOVA: Journal of Islamic Media Studies Vol. 3 No. 2 (2023): THIRD EDITION - NO 2
Publisher : Prodi Jurnalistik Islam IAIN Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/medio.v3i2.3810

Abstract

This study aims to find out how Instagram @bank_indonesia_benngkulu as a new media is used as a publication medium by public relations practitioners at the Bank Indonesia Representative Office in Bengkulu Province. The research method used in this study is a qualitative method with a descriptive approach, using data collection methods by interview and observation. The result of this research is that the public relations of the Bank Indonesia Representative Office in Bengkulu Province has carried out its role as a communication facilitator and communication technician. Public Relations has used Instagram as one of the media in the publication and dissemination of information that has been designed. The ability to write public relations is very necessary in conveying messages to the public. Writing text descriptions/captions has shown 5W + 1H elements (what, who, when, where, why, how) where the content presented contains information with several forms of journalistic documentation in the form of photography, videography, posters/flyers, and comics as a narrative medium. . Utilization of Instagram features is very helpful in publishing and disseminating information, coupled with attractive content packaging and message descriptions, making it easy for people to understand and understand the information presented.