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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Ekonomi dan Bisnis Jagaditha AKSES: Jurnal Ekonomi dan Bisnis Asian Journal of Innovation and Entrepreneurship (AJIE) Proceeding SENDI_U Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business Agrisocionomics: Jurnal Sosial Ekonomi Pertanian DIJB (Diponegoro International Journal of Business) PERSPEKTIF International Journal of Business Studies Management Studies and Entrepreneurship Journal (MSEJ) BERNAS: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Kewirausahaan Jurnal Serambi Ekonomi dan Bisnis Journal of Advances in Accounting, Economics, and Management Jurnal Manajemen, Ekonomi dan Akuntansi PENG: Jurnal Ekonomi dan Manajemen Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Edupreneurship; Jurnal Pendidikan Ekonomi MEJ
Hani Sirine
Universitas Kristen Satya Wacana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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MODEL SUSTAINABLE PERFORMANCE BERBASIS DIGITAL ENTREPRENEURSHIP DAN DIGITAL SKILL: PENDEKATAN MODERASI DIGITAL TRANSFORMATION Hani Sirine
Management and Entrepreneurship Journal (MEJ) Vol. 1 No. 2 (2026): September
Publisher : Universitas Muria Kudus

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Abstract

The development of digital technology has transformed business practices to become increasingly modern. This shift inevitably affects MSME (Micro, Small, and Medium Enterprises) actors who must be able to adapt in this digital era. This study aims to analyze the influence of digital entrepreneurship and digital skills on sustainable performance, with digital transformation as a moderating variable. The research adopts a quantitative approach with an explanatory research design. The sample consists of 100 MSME respondents in Salatiga, selected using purposive sampling. The results show that digital entrepreneurship has a positive and significant effect on sustainable performance. Likewise, digital skills have a positive and significant effect on sustainable performance. However, digital transformation does not moderate the relationship between digital entrepreneurship and sustainable performance, nor does it moderate the relationship between digital skills and sustainable performance. The implication of this study is that digital entrepreneurship and digital skills are the main factors driving sustainable performance.
Co-Authors A Rony Yulianto Alvin Triantoro Anindya Fira Indriana Arif Julianto Sri Nugroho Arvy Zuriel Eldrid Riung Barnabas Theodore Pistos Utomo Kaya Chrisnaldy Widianto Darlene Gabriella Timotius Darma Maraya Bangri, Abigael Dewi Hidayati Dian Fanesha Simanungkalit Dwi Setiyani Utami Elia Ardyan Elisabeth Penti Kurniawati Febrian Kresna Permana Fira Indriana , Anindya Gusti Made Cahyani Petrisia Hari Wijaya Hasri Nur Wicaksono Hasri Nur Wicaksono Irene Gea Noviana Jocheline Surya Mayestika Josia Sanchaya Hendrawan Kristian Harefa, Peni Lieli Suharti Novia Tri Lestari Olivia Clarissa Ozora, David Putri, Ayu Dewi Eka Rahmasari, Septia Fira Rivaldo Alessandro Azarya Paat Roos Kities Andadari Samuel Martono Sanny Fortunata Susanto, Sanny SATRIYAS ILYAS Setyawan, Michael Eden Allan Soetristijono, Yohana Eunike Sony Heru Priyanto Tiyas Maya Listyawati Uly Erianti Situmorang Waraney Alfonsus Matthew Punuh Widiana, Dinar Yuliyana Angganita Margaretha Yuniyanto, Herdian Rizky Yustina Erti Pravitasmara Dewi