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Efficiency of the Palm Sugar Marketing Channel (A Case Study In Margamulya Village Garut) Asep Permadi Gumelar; Wahid Erawan; Agus Hoerul Yusup
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 1 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i1.1652

Abstract

The plantation subsector is one of the agricultural industries that contributes significantly to the national economy. Since practically every component of sugar palm plants may provide income, they have a vast economic potential. Palm sugar marketing in Margamulya Village has a central problem: the large number of marketing channels, which results in low incomes for palm sugar craftsmen. This research aims to determine marketing channels and the marketing efficiency of palm sugar in Margamulya Village, Cisompet District. This research uses a survey method and method with data collection techniques of observation, interviews, questionnaires, and documentation. Data analysis uses quantitative description by analyzing marketing channels, marketing margins, farmer's share, and marketing efficiency. The research results show five marketing channel patterns in Margamulya Village. The lowest marketing margins are in channels I and II, with a total margin of Rp. 3000. Channel I involves one marketing institution, collectors, while channel II involves retailers. The highest farmer's share is in marketing channel II, with a percentage of 83%. The most efficient marketing channel is channel II, which has an efficiency value of 1.7%. Marketing efficiency analysis shows that the five marketing channels in this research are considered efficient. This research also reveals that all marketing channels have a farmer's share value, which is at the efficient criteria with a farmer's share value of >50%, causing lower costs and more efficiency in the marketing channel.
Kontribusi agribisnis manggis terhadap pendapatan rumah tangga petani di Desa Pusparahayu, Kecamatan Puspahiang Putri S Kamila; Wahid Erawan; Fitri Awaliyah; Tintin Febrianti; Muhammad Nu’man Adinasa
Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Vol. 13 No. 1 (2025): Juni
Publisher : Fakultas Pertanian Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/agrivet.v13i1.13933

Abstract

Mangosteen (Garcinia mangostana L.) is Indonesia's leading tropical horticultural commodity with increasing market demand. West Java, particularly Tasikmalaya Regency, is known as a major production centre. In Tasikmalaya, especially in Pusparahayu Village is a mangosteen producing area with the majority of the harvest for export. This underlines the great opportunity for mangosteen agribusiness to improve farmers' welfare. However, the seasonal nature of the harvest raises questions about the stability of farmers' income to build permanent assets. This phenomenon indicates that the complex management strategy of mangosteen agribusiness beyond harvest needs to be studied in depth. Previous research tends to focus on farm income, without highlighting the important role of post-harvest activities by farmers. This study analysis the socioeconomic characteristics of mangosteen farmers and the contribution of mangosteen agribusiness to farmers' household income in Pusparahayu Village. A descriptive quantitative approach was used through a survey of 30 respondent farmers, selected based on a minimum of 10 years of mangosteen farming experience. Primary data were collected via interviews and observations; secondary data from literature review. Data analysis included calculation of production costs, revenue, profit, and household income from various sources (on-farm, off-farm, non-farm). Results showed that the majority of farmers were over 44 years old (56.67%) with primary school education, mangosteen farming experience averaged 10-20 years. Mangosteen agribusiness contributes dominantly, reaching 97.9% of farmers' total household income, consisting of 33.48% farming and 64.42% post-harvest. Side jobs such as self-employment, trading, or farm labour also support income outside the harvest season.
KAJIAN KAPASITAS PETANI DALAM PENGEMBANGAN AGROFORESTRI DI KECAMATAN CISURUPAN Wahid Erawan; Fitri Awaliyah
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 9 No 1 (2026): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v9i1.43799

Abstract

Penelitian ini bertujuan untuk menganalisis kapasitas petani dalam pengembangan agroforesti melalui kapasitas teknis, manajerial, finansial, pemasaran, sosail, inovasi dan adaptasi, serta keberlanjutan ekonomi, lingkungan dan sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner berskala likert. Analisis data dilakukan menggunakan uji validitas, reliabilitas, normalitas, analisis deskriptif, dan korelasi Rank Spearman. Hasil penelitian menunjukkan bahwa kapasitas petani memiliki hubungan positif dan signifikan terhadap pengembangan agroforestri. Kapasitas teknis dan manajerial berperan penting dalam pengelolaan usaha agroforestri, sedangkan kapasitas pemasaran dan kerja sama kelembagaan masih menjadi kendala dalam peningkatan pendapatan petani. Selain itu, inovasi dan adaptasi petani berkontribusi terhadap keberlanjutan agroforestri dari aspek ekonomi, lingkungan, dan sosial. Oleh karena itu, diperlukan penguatan kapasitas petani melalui pelatihan, pendampingan, akses pembiayaan, dan penguatan kelembagaan guna mendukung pengembangan agroforestri yang berkelanjutan