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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Social Sciences and Technology for Community Service
Heni Rahayu Rahmawati
Faculty Of Economics And Business Mulawarman University, Samarinda
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Other

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Anteseden perilaku nasabah pt bankaltimtara dalam minat menggunakan layanan sms banking Heni Rahayu Rahmawati; Sugeng Hariyadi
KINERJA Vol 16, No 2 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.288 KB) | DOI: 10.29264/jkin.v16i2.6277

Abstract

SMS banking merupakan implementasi dari teknologi mobile pada bank. Penggunaan SMS banking telah populer di dunia termasuk negara Indonesia. Salah satu faktor yang legih penting dalam penggunaan teknologi informasi termasuk SMS banking adalah niat perilaku konsumen dalam menggunakan teknologi yang telahd disediakan.TAM (Technology Acceptance Model) adalah salah satu teori yang terkenal dengan perilaku konsumen dalam menggunakan atau mengadopsi teknologi. Didalam TAM (Technology Acceptance Model) menjelaskan bahwa perceived usefulness, perceived ease of use dan attitude toward behavior merupakan variabel yang mempengaruhi behavioral intention seseorang untuk menggunakan suatu teknologi informasi. Fokus dari penelitian ini adalah untuk menguji variabel-variabel yang ada pada TAM (Technology Acceptance Model) dengan menambahkan dua variabel lainnya yaitu perceived risk dan trust. Penelitian ini menggunakan sampel sebanyak 161 responden yaitu nasabah pengguna layanan SMS banking PT Bank Pembangunan Daerah Kalimantan Timur dan Kalimantan Utara. Model penelitian dan hipotesis diuji dengan menggunakan alat analisis Structural Equation Modeling (SEM). Penelitian ini berhasil membuktikan bahwa model penelitian diterima. Penelitian ini menunjukkan hasil bahwa sembilan dari sebelas hipotesis terbukti diterima dengan tingkat signifikansi 0,01. Hasil penelitian menunjukkan bahwa variabel perceived usefulness dan perceived risk berpengaruh positif signifikan terhadap attitude toward behavior, trust dan behavioral intention. Hasil penelitian juga menemukan bahwa perceived risk berpengaruh negatif signifikan terhadap attitude toward behavior dan trust. Attitude toward behavior berpengaruh positif signifikan terhadap behavioral intention, namun perceived rist dan trust memiliki pengaruh tidak signifikan terhadap behavioral intention.
The effect of instagram marketing and store image on purchase decision with gender as moderating variable Mega Ningrum Suwarno Putri; Robiansyah Robiansyah; Heni Rahayu Rahmawati
INOVASI Vol. 18 (Special Issue), 2022
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.801 KB) | DOI: 10.29264/jinv.v18i0.11244

Abstract

This study aims to reveal the effect of instagram marketing and store image on purchase decision. In addition, this study also aims to find out how gender moderates the influence of instagram marketing and store image on purchase decision.  This research was conducted in Samarinda, Indonesia with the respondents are smart phone buyers in Samarinda. The sampling method was purposive sampling technique with a total sample of  85 respondents. The hypothesis testing using Structural Equation Modeling with software of Smart-PLS (Partial Least Square). The results of this study indicate that instagram marketing and store image have positive and significant influence on purchase decision. However, this study shows that gender does not significantly moderate the relationship between internet marketing and store image on purchase decision of smart phone products.
Pengaruih atmosfer cafe dan promosi di media sosial serta kualitas pelayanan terhadap keputusan pembelian Rejib Ganda Satrio; Heni Rahayu Rahmawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 7, No 3 (2022): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v7i3.10952

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan Pengaruh Atmosfer Cafe dan Promosi di Media Sosial serta Kualitas Pelayanan terhadap Keputusan Pembelian di Kopi Rumah Mantan. Populasi dalam penelitian ini adalah masyarakat kota Balikpapan yang merupakan konsumen Kopi Rumah Mantan. Teknik pengambilan sampel pada penelitian ini menggunakan teknik non-probability sampling yaitu dengan metode purposive sampling dengan jumlah sampel sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner tertutup. Analisis dilakukan dengan bantuan program IBM Statistical Product and Service Solution (SPSS) versi 25. Penelitian ini bersifat kuantitatif. Hasil penelitian ini menunjukkan bahwa: (1) Atmosfer Cafe berpengaruh positif dan signifikan terhadap Keputusan Pembelian, (2) Promosi di Media Sosial berpengaruh positif dan signifikan terhadap Keputusan Pembelian, (3) Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian. 
Pengaruh keselamatan dan kesehatan kerja (K3) serta kepemimpinan transformasional dan reward terhadap kinerja karyawan Putra Adi Pradana; Heni Rahayu Rahmawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 7, No 4 (2022): November
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v7i4.10959

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh Keselamatan dan Kesehatan Kerja (K3) serta Kepemimpinan Transformasional dan Reward terhadap Kinerja karyawan. Penelitian ini dilakukan pada perusahaan PT. Bara Kumala. Metode pengambilan sampel menggunakan metode Sampling Total/Sensus dengan jumlah sampel 41 karyawan. Teknik analisis dalam penelitian ini menggunakan Regresi Linier Berganda Statistical Package for Special Science (SPSS) Versi 25. Hasil analisis menunjukkan (1) Kesehatan dan Keselamatan Kerja (K3) (X1) berpengaruh positif signifikan terhadap Kinerja Karyawan (Y), (2) Kepemimpinan Transformasional (X2) berpengaruh positif dan siginifikan terhadap Kinerja Karyawan (Y), (3) Reward (X3)  berpengaruh positif signifikan terhadap Kinerja Karyawan (Y).
The impact of ewom and perceived quality on purchase intention and purchase decision Nabila Puji Astuti; Heni Rahayu Rahmawati
FORUM EKONOMI Vol 25, No 1 (2023): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.12675

Abstract

The purpose of this research is to determine the effect of EWOM and Perceived Quality on Purchase Intention and Purchase Decision of Somethinc in Samarinda the type of data used in this research is quantitative data by using primary data and questionnaire is the research instrument. In this research the population is all consumers who have bought and used Somethinc products. The sampling technique used is accidental sampling and data sampling was obtained 102 respondents. The data was collected by using online questionnaire given directly to the respondents via Google Form. Data analysis using multiple linear regression with the help of PLS (Partial Least Square) Version 3. The result obtained shows that (1) EWOM has an insignificant positive effect on Purchase Intention. (2) Perceived Quality has significant positive effect on Purcahse Intention. (3) EWOM has an insignificant positive effect on Purchase Decision. (4) Perceived Quality has significant positive effect onPurchase Decision. (5) Purchase Intention has significant positive effect on Purchase Decision.
Antecedents of impulse buying and their implications for online customer satisfaction Putri Zhafira Chairunnisa; Heni Rahayu Rahmawati
FORUM EKONOMI Vol 25, No 3 (2023): Juli
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i3.13754

Abstract

Customer satisfaction is the target of every marketing effort, low e-commerce conversion rates are certainly influenced by customer satisfaction after making a transaction. Impulse buying is a crucial factor in a consumer's shopping experience. This study aims to determine the relationship between electronic word of mouth, perceived ease of use, and website quality on impulse buying as the intervening and customer satisfaction on the Sociolla website. The research was conducted using a quantitative method with PLS-SEM analysis using SmartPLS 3. With a total sample of 105 people in Samarinda. The results showed that eWOM has a positive and significant effect on impulse buying and customer satisfaction, perceived ease of use has a positive and insignificant effect on impulse buying but has a significant effect on customer satisfaction, website quality has a positive and insignificant effect on impulse buying but has a significant effect on customer satisfaction.
Pengaruh fitur produk dan harga serta pengaruh sosial terhadap minat membeli produk smartphone Rosalinda Yeang; Heni Rahayu Rahmawati
JURNAL MANAJEMEN Vol 15, No 1 (2023): Maret
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v15i1.13890

Abstract

Penelitian ini bertujuan untuk menguji apakah Pengaruh Fitur Produk Dan Harga Serta Pengaruh Sosial berpengaruh terhadap Minat Membeli Produk Smartphone Samsung. Variabel bebas dalam peneltian ini adalah Fitur Produk, Harga, dan Pengaruh Sosial. Sementara variabel terikat adalah Minat Membeli. Penelitian ini dilakukan  Pada Mahasiswa Universitas Mulawarman Samarinda dengan 96 responden.Pada penelitian ini bersifat Kuantiitatif  pengumpulan data dengan kuesioner yaitu menguji variabel bebas Fitur Produk, Harga, dan Pengaruh Sosial terhadap variabel terikat yaitu Minat Membeli. Analisis data menggunakan teknik analisis SPSS. Hasil peneltian ini menunjukan bahwa Fitur Produk berpengaruh signifikan terhadap Minat Membeli, dan Harga berpengaruh tidak signifikan terhadap Minat Membeli, serta Pengaruh Sosial berpengaruh signifikan terhadap Minat Membeli.
FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO'S F&B CONSUMER ECOSYSTEM Novia Fitri Yanti Saragih; Herning Indriastuti; Heni Rahayu Rahmawati
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20537824

Abstract

This study aims to examine the effect of TikTok discount vouchers on consumer purchase decisions in the food and beverage (F&B) sector, with brand reputation as a mediating variable within the social commerce ecosystem. The growing use of TikTok Go as a promotional channel reflects a shift in consumer behavior from passive content exposure to transaction-driven digital engagement. However, the effectiveness of discount strategies in this context is not solely determined by price incentives, but also by perceived brand reputation. This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through a survey of consumers who have used TikTok discount vouchers for F&B products. The results indicate that TikTok discount vouchers have a positive and significant effect on both brand reputation and purchase decisions. Furthermore, brand reputation significantly influences purchase decisions and acts as a mediating variable in the relationship between discount vouchers and purchase decisions. These findings suggest that the effectiveness of discount strategies in social commerce depends not only on price-based stimuli but also on the ability of brands to maintain a strong reputation. This study contributes to digital marketing literature by highlighting the integration of price promotions and brand perception in shaping consumer behavior.
DYNAMICS OF GEN Z POLITICAL PREFERENCES: THE ROLE OF E-WOM, DIGITAL POLITICAL ENGAGEMENT, AND POLITICAL LITERACY IN EAST KALIMANTAN Moh. Reza Munandar; Saida Zainurossalamia; Heni Rahayu Rahmawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20177797

Abstract

This study investigates the mechanism underlying the formation of political preferences among Generation Z in East Kalimantan within an increasingly digital political environment. The transformation toward platform-based political communication has intensified the role of user-generated information and online interaction in shaping political orientation. This research aims to examine the effects of electronic word of mouth (e-WOM) and digital political engagement on political preferences, while positioning political literacy as a moderating variable that conditions these relationships. A quantitative approach was employed using survey data collected from Generation Z respondents in East Kalimantan. The analysis applied Structural Equation Modeling–Partial Least Squares (SEM-PLS) to evaluate both direct and moderating effects among variables. The findings indicate that e-WOM and digital political engagement significantly influence the formation of political preferences. Furthermore, political literacy plays a critical moderating role in determining how digital political exposure is translated into stable political orientation. These results demonstrate that political preference formation among Gen Z is not solely driven by exposure to digital information, but also by the individual’s ability to critically evaluate political content. By integrating social influence, digital engagement, and cognitive filtering mechanisms, this study offers a more comprehensive model of political preference formation in the digital era, particularly within a non-metropolitan regional context. The findings also provide practical insights for developing more effective and responsible digital political communication strategies targeting young voters.
THE INFLUENCE OF SOCIAL MEDIA ON RUNNING OUTFIT PURCHASING DECISIONS WITH FEAR OF MISSING OUT (FOMO) AS A MEDIATING VARIABLE Indah Dwi Lestari; Rahmawati; Heni Rahayu Rahmawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of social media on purchasing decisions for running outfits, with Fear of Missing Out (FOMO) as a mediating variable, among running community members in Sangatta, East Kutai Regency. The rapid advancement of digital technology has transformed consumer behavior, particularly through intensive use of social media platforms such as Instagram, TikTok, and Facebook, which serve as primary channels for product information and marketing promotion. In the context of running sports, social media not only shapes consumer preferences but also triggers the psychological phenomenon of FOMO the anxiety of being left behind in terms of trends and community experiences which may further drive purchasing behavior. This research employs a quantitative approach with purposive sampling. Data were collected through structured questionnaires distributed to one hundred and thirty active running outfit consumers aged eighteen to thirty-five years residing in Sangatta. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software, grounded in the Stimulus-Organism-Response (SOR) theoretical framework. The results confirm all four hypotheses. Social media has a positive and significant direct effect on purchasing decisions. Social media also positively and significantly influences the level of FOMO experienced by consumers. FOMO, in turn, has a positive and significant effect on purchasing decisions and emerges as the most dominant predictor in the model. Finally, FOMO significantly mediates the relationship between social media and purchasing decisions, indicating that social media influences purchasing behavior not only directly but also through the psychological mechanism of FOMO. These findings contribute to the digital marketing literature in developing regions of Eastern Indonesia and provide practical insights for sportswear businesses in leveraging social media content strategies effectively.
Co-Authors Al Hidayah, Rahmawati Anggi Oktawiranti Budi Nugroho Herning Indriastuti Indah Dwi Lestari J. Kuleh Mega Ningrum Suwarno Putri Moh. Reza Munandar Nabila Puji Astuti Novia Fitri Yanti Saragih Putra Adi Pradana Putri Zhafira Chairunnisa Rahmawati Rejib Ganda Satrio Robiansyah, Robiansyah Rosalinda Yeang Saida Zainurossalamia Sugeng Hariyadi Syarifah Hudayah Wirasmi Wardhani ZA, Saida Zainurossalamia