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All Journal Jurnal Ilmiah Edunomika (JIE) Kontribusia : Research Dissemination for Community Development Jurnal Ekonomi dan Bisnis Kontemporer International Journal of Islamic Business and Economics (IJIBEC)
Restu Frida Utami
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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ANALISIS PERSAINGAN BISNIS RITEL MODERN SKALA KECIL DI KABUPATEN BANYUMAS JAWA TENGAH Restu Frida Utami; Putri Dwi Cahyani
Jurnal Ekonomi dan Bisnis Kontemporer Vol 2, No 02 (2018): Jurnal Ekonomi dan Bisnis Kontemporer Vol.02 No.2 September 2018
Publisher : Universitas Pandanaran

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Abstract

Pertumbuhan bisnis ritel modern di Indonesia tumbuh sangat pesat dalam segala formatnya termasuk di Kabupaten Banyumas, hal ini menyebabkan persaingan bisnis menjadi semakin ketat. Persaingan yang ketat mengharuskan setiap pelaku bisnis berupaya senantiasa menerapkan strategi yang mampu mendatangkan keberhasilan bagi persusahaan. Penelitian ini mengkaji dan menganalisis tentang persaingan bisnis ritel modern skala kecil dengan tujuan; 1). Mengidentifikasi karakteristik bisnis ritel, 2). Mengidentifikasi pesaing usaha, 3). Mengidentifikasi faktor persaingan bisnis ritel modern skala kecil di Kabupaten Banyumas.Metode analisis data yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Populasi penelitian ini adalah ritel modern yang tergolong skala kecil yang terdapat di Kabupaten Banyumas. Penentuan sampel dilakukan secara convenience random sampling. Data yang digunakan dalam penelitian ini adalah data primer melalui kuesioner, wawancara serta observasi dan data sekunder. Untuk mengimbangi persaingan bisnis dengan ritel modern skala besar yang berformat sama yaitu minimarket, ritel modern skala kecil menetapkan margin kotor dibawah minimarket skala besar, padahal terdapat beberapa perbedaan kekuatan sumber daya diantara keduannya seperti jumlah barang yang dijual, jumlah pemasok dan akses terhadap perusahaan manufaktur. Persaingan usaha ritel modern skala kecil di Banyumas terjadi pada tiga kategori yaitu persaingan antara sesama ritel modern skala kecil (sejenis), antara ritel modern skala kecil dengan ritel tradisional (toko kelontong dan pasar tradisional) dan antara ritel modern skala kecil dengan ritel modern skala besar (minimarket waralaba dan supermarket). Namun persaingan yang kentara, terjadi pada persaingan antara sesama ritel modern skala kecil. Faktor persaingan usaha ritel modern skala kecil masih berfokus pada variabel harga dan barang dagangan. Variabel lainnya seperti ketersediaan fasilitas dan tampilan toko, serta kegiatan promosi belum menjadi faktor yang diperhatikan dalam persaingan.Kata Kunci: persaingan, ritel modern, skala kecil.
Nata De Coco Training for Villagers of Wangon Banyumas District Restu Frida Utami; Putri Dwi Cahyani
Kontribusia : Research Dissemination for Community Development Vol 1 No 1 (2018)
Publisher : OJS Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.329 KB) | DOI: 10.30587/kontribusia.v1i1.254

Abstract

IbM entitled "Training Nata De Coco for Communities in Rural Wangon, Banyumas" is aimed to assist partners in solving the problems concerning the use of the coconut water and a lack of knowledge and skills of the communities in Wangon in the use of appropriate technologies for coconut water processing into food products named as Nata De Coco nutritious and high economic value product. This community engagement is purposed to: 1). encourages partners to utilize coconut water which has a lower sale value, 2). give briefing, training and skills for partners in the utilization of appropriate technology for coconut water processing into food products that are nutritious Nata De Coco and high economic value. IbM activity is done by providing training that includes some activities: 1) exposure of the material, 2) giving an example of making Nata De Coco, 3). practice of making Nata directly by the participants. Partners who attended the event IbM is household villagers of Wangon, Banyumas. Attendees were women who belonged to the productive age, but they are simply a housewife. From the implementation of IbMactivity, it can be concluded that the participants’ awareness and knowledge about the use of coconut water, and procedure of knowledge of making Nata De Coco are increased
Implementation of Sharia Value and Marketing on Customer Satisfaction in Local Sharia Development Bank of Jateng Putri Dwi Cahyani; Restu Frida Utami
International Journal of Islamic Business and Economics (IJIBEC) Vol 2 No 2 (2018): Volume 2 Nomor 2 Tahun 2018
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v2i2.1383

Abstract

Sharia Bank of Jateng, Puwokerto is a sharia unit that was established in 2014, has a big challenge to expand market share both from the competition of Islamic and conventional banking in Purwokerto city. Maximizing sharia marketing is expected to be the strength of Sharia Bank of Jateng which aims to provide customers satisfaction. There are four item in sharia marketing that become guidelines for sharia marketers, Rabbaniyyah (Theistic), Akhlāqiyyah (Ethic), Al−Waqī’iyyah (Realistic) and Insāniyyah (Humanism). In this study, it examines the effect of sharia marketing and how the inßuence of sharia marketing value characteristics towards customer satisfaction. This research was conducted by distributing questionnaires to 100 customers by using purposive sampling. To find out how far the independent variables can affect the dependent variable, we using multiple linear regression. Based on the results of regression analysis that theistic beta values are 0.399, ethical at 0.498, realistic at 0.561, and humanist at 0.262 to customer satisfaction. Variables that are very dominant affecting customer satisfaction is realistic variables. Testing the hypothesis, it is known that theistic, ethical, realistic and humanist have a positive effect on customer satisfaction in saving at Sharia Bank of Jateng, Purwokerto.
PENGARUH LABELISASI HALAL, KUALITAS PRODUK, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Aldi Alfiyan; Restu Frida Utami; Tri Septin Muji Rahayu; Meydy Fauziridwan
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17901

Abstract

In recent years, the cosmetics business in Indonesia has experienced significant growth, characterized by an increase in cosmetics industry revenue from IDR 20 trillion in 2021 to IDR 30 trillion in 2024. The cosmetics market will be expected to grow steadily until 2027. Stable growth opens up great opportunities for scarlett whitening to continue to grow, innovate, and expand their market amid increasing consumer interest in cosmetic products. This study aims to analyze the effect of halal labeling, product quality, promotion on purchasing decisions on scarlett whitening products. This study uses a quantitative approach with purposive sampling technique. The population in this study are people who live in Purwokerto City and have purchased scarlett whitening products in the last 3 months. To obtain representative results, the researcher set a sample size of 132 respondents. The results showed that the variables of product quality and promotion had a significant effect on purchasing decisions, while the halal labeling variable had no effect on purchasing decisions. This finding indicates that although halal aspects are important to consumers, in the context of cosmetic products such as Scarlett whitening, quality and promotion factors are more dominant in influencing purchasing decisions
Co-Authors Aldi Alfiyan Meydy Fauziridwan Putri Dwi Cahyani Tri Septin Muji Rahayu