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All Journal Kinerja DERIVATIF JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Economic Reviews Journal Media Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Tri Septin Muji Rahayu
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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 1 
PENGARUH FAKTOR INTERNAL DAN EKSTERNAL TERHADAP KINERJA USAHA INDUSTRI KECIL DAN MENENGAH DI PURWOKERTO UTARA Wida Purwidianti; Tri Septin Muji Rahayu
KINERJA Vol. 19 No. 2 (2015): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v19i2.541

Abstract

AbstractThe purpose of this study is to test the internal and external factors that have an influence on theperformance of small and medium-sized industrial enterprises. The first hypothesis, which states that internalfactors have a positive impact on business performance is not fully supported. This is because of the threevariables that are internal factors; only one variable is a business strategy that has a significant positive effect.Meanwhile, two other variables, namely the value of entrepreneurship and technical aspects and operation haveno significant effect.The second hypothesis states that external factors have a positive impact on business performancewhich is also not supported. It can be seen from the results of statistical tests that found no evidence thataspect of the economy, government policy aspects, and aspects related to the role of institutions do not have asignificant impact on business performance.Keywords: internal factors, external factors, business performance, small business enterprise
PENGARUH DISKON, KUALITAS WEBSITE, PERSEPSI RISIKO DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE: STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH PURWOKERTO Aruf Yusuf Alghifari; Tri Septin Muji Rahayu
Derivatif : Jurnal Manajemen Vol 15, No 2 (2021): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v15i2.635

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh diskon, kualitas website, persepsi resiko dan kepercayaan. Pemilihan sampel dalam penelitian ini dilakukan dengan purposive sampling. Berdasarkan kriteria, didapatkan sebanyak 110 responden yang menjadi sampel. Teknik analisis data yang digunakan dalam penelitian inianalisis regresi berganda. Hasil penelitian menunjukan bahwa secara parsial diskonberpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas websiteberpengaruh positif dan signifikan terhadap keputusan pembelian, persepsi resikoberpengaruh positif dan signifikan terhadap keputusan pembelian, dan kepercayaanberpengaruh positif tidak signifikan terhadap keputusan pembelian. Diskon, kualitas website, persepsi resiko dan kepercayaan secara simultan berpengaruh terhadap keputusan pembelian. Kata kunci:Keputusan Pembelian, Diskon, Kualitas Website, Persepsi Risiko, Kepercayaan
MODEL PEMBERDAYAAN WANITA KELOMPOK PKK KELURAHAN KEDUNGWULUH PURWOKERTO Tri Septin Muji Rahayu; Wida Purwidianti; Sulistyani Budiningsih
JBIMA (Jurnal Bisnis dan Manajemen) Vol 2 No 2 (2014): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article will appoint three problems faced by the population, especially women or groups of women PKK RT 01 and RT 02 RW 08 Sub Kedungwuluh in an effort to increase the family income is limited acknowledge entrepreneurial knowledge of the process of manufacturing and marketing products and instant ginger scented financial management effort. Solution partners to solve problems are done by counseling, training and business mentoring instant ginger fragrance. Outcomes or results to be achieved is a partner becomes an entrepreneur who can produce and market a fragrance Ginger to increase family income and can conduct business financial management ginger scented correctly.Activities that have been implemented are doing and how entrepreneurship education ginger plant breeding, training of making ginger scented instant, training, marketing and manufacturing of simple financial statements. The results of the activities are already partners have knowledge of entrepreneurial, able to make and market their products and make instant ginger scented simple financial statements of the business conduct clinical trials of products, partners follow food safety education in the Department of Health, makes packaging and promotional media fragrant ginger instant products, PIRT certification filed at the Department of Health to be widely marketed.
ANALISA CUSTOMER VALUE DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Waroeng Spesial Sambal Cabang Purwokerto) Kuswanti Ariningsih; Tri Septin Muji Rahayu
Media Ekonomi Media Ekonomi : Vol 15 No 2 Juli 2015
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v15i2.1289

Abstract

This research was based on the comptitive business condition in restaurant business that was getting more competitive, therefore the corporates had to make a new marketing strategy to stay and achieve he higher market. This research aimed to test the effect of customer value and customer experience toward customer loyalty with customer satisfaction as intervening variable. The data were gained by questionnaire method to the 110 respondent of waroeng spesial sambal cabang purwokerto with purposive sampling. The result of the research showed that not all of the hypotheses could not be accapted. Out of the 5 (five) hypotheses accepted hypotheses. The result of H1, H2, H3 showed that customer value and customer experience partialy and simultane affected significantly of the customer experience to customer loyalty. Sobel test showed that from both variables customer value and customer experience proved that customer vaue and customer experience had mediated effect. Key words: customer value, customer experiece, customer satisfaction, customer loyalty
PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN VARIASI AUDIO MOBIL DI SUBUR AUDIOWORKSHOP PURWOKERTO Akbar Rakhman; Tri Septin Muji Rahayu
Media Ekonomi Media Ekonomi : Vol 14 No 1 Januari 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.838 KB) | DOI: 10.30595/medek.v14i1.1299

Abstract

This study aimed to analyze the effect of product quality, promotion, and price in the purchasing decision on car audio variations at consumer Subur Audioworkshop Purwokerto either partially or simultaneouslly. Methods used in sampling is sampling purposive sampling based on consideration for adjusting the criteria in order to improve the accuracy of the study sample. The analytical method used was multiple linear regression with the significant level (a) of 0, 05. Results of this study showed that the quality of products significantly influence consumers' purchasing decisions, with significant value of 0,000 is less than 0,05. Variable promotion significantly influence consumers' purchasing decisions, with significant value of 0, 00 1 is less than 0, 05. Variable quality product significantly affect the purchasing decisions, with significant value of 0,000 is less than 0,05. Variable quality products, promotions and prices simultaneously influence the purchasing decisions of consumers, with a significant value of 0, 000 is less than 0, 05. Keywords: Quality of Product, Promotion, Price and Purchase Decision.
PENGARUH LABELISASI HALAL, KUALITAS PRODUK, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Aldi Alfiyan; Restu Frida Utami; Tri Septin Muji Rahayu; Meydy Fauziridwan
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17901

Abstract

In recent years, the cosmetics business in Indonesia has experienced significant growth, characterized by an increase in cosmetics industry revenue from IDR 20 trillion in 2021 to IDR 30 trillion in 2024. The cosmetics market will be expected to grow steadily until 2027. Stable growth opens up great opportunities for scarlett whitening to continue to grow, innovate, and expand their market amid increasing consumer interest in cosmetic products. This study aims to analyze the effect of halal labeling, product quality, promotion on purchasing decisions on scarlett whitening products. This study uses a quantitative approach with purposive sampling technique. The population in this study are people who live in Purwokerto City and have purchased scarlett whitening products in the last 3 months. To obtain representative results, the researcher set a sample size of 132 respondents. The results showed that the variables of product quality and promotion had a significant effect on purchasing decisions, while the halal labeling variable had no effect on purchasing decisions. This finding indicates that although halal aspects are important to consumers, in the context of cosmetic products such as Scarlett whitening, quality and promotion factors are more dominant in influencing purchasing decisions
Peran Brand Ambassador, Brand Awareness, Customer Trust, Electronic Word of Mouth Terhadap Minat Beli Sepatu Fahriyan Wahyu Nugroho; Tri Septin Muji Rahayu; Wida Purwidianti; Arini Hidayah
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 1 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i1.2580

Abstract

This study aims to examine the influence of Brand Ambassador, Brand Awareness, Customer Trust, and Electronic Word of Mouth (e-WOM) on the interest in buying Vans shoes among students in Purwokerto. The study used a quantitative approach with the type of associative research, the sampling technique with purposive sampling obtained 125 respondents from three universities. Data analysis was carried out using the Partial Least Squares (PLS) method. The results of the study showed that the four variables, namely Brand Ambassador, Brand Awareness, Customer Trust, and e-WOM, had a positive and significant effect on buying interest. These findings prove that the selection of the right Brand Ambassador, increased brand awareness, maintained consumer trust, and  effective management of e-WOM can increase interest in buying Vans shoes among students. The results of this study are expected to be an input for brand marketing strategies in the younger generation segment.
Pengaruh Citra Merek, Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Konsumen pada iBox Store Purwokerto Arsyad Ridho; Herni Justiana Astuti; Tri Septin Muji Rahayu; Yudhistira Pradhipta Aryoko
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.465

Abstract

  This research was conducted to determine empirical evidence regarding the influence of brand image, service quality and product quality on consumer loyalty for iPhone products at the Official Store iBox Purwokerto. The independent variables in this research are brand image, service quality and product quality, while the dependent variable is consumer loyalty. The population of this research is the people of Purwokerto who have made transactions at iBox Purwokerto. The sample used was 130 people using purposive sampling technique. This analysis uses SmartPLS 4.0. The results of this research are that Brand Image has a positive effect on Consumer Loyalty. This will increase consumer interest and satisfaction which can increase their loyalty. Service Quality has a negative effect on Consumer Loyalty. This explains that consumer dissatisfaction reduces consumer loyalty because service quality is not good which is caused by reliability, responsiveness, guarantees, empathy, physical evidence and product quality which have a positive effect on consumer loyalty. This means that iBox Purwokerto must maintain and improve their products. In this way, consumers will tend to buy the product repeatedly and recommend it to others. Keywords: Brand Image, Service Quality, Product Quality, Consumer Loyalty   ABSTRAK Penelitian ini dilakukan untuk mengetahui bukti empiris mengenai pengaruh citra merek, kualitas pelayanan dan kualitas produk terhadap loyalitas konsumen produk iPhone di Official Store iBox Purwokerto. Variabel bebas dalam penelitian ini adalah citra merek, kualitas pelayanan dan kualitas produk, sedangkan variabel terikatnya adalah loyalitas konsumen. Populasi penelitian ini adalah masyarakat Purwokerto yang pernah melakukan transaksi di iBox Purwokerto. Sampel yang digunakan sebanyak 130 orang dengan menggunakan teknik purposive sampling. Analisis ini menggunakan SmartPLS 4.0. Hasil penelitian ini adalah Citra Merek berpengaruh positif terhadap Loyalitas Konsumen. Hal ini akan meningkatkan minat dan kepuasan konsumen sehingga dapat meningkatkan loyalitasnya. Kualitas Pelayanan berpengaruh negatif terhadap Loyalitas Konsumen. Hal ini menjelaskan bahwa ketidakpuasan konsumen menurunkan loyalitas konsumen karena kualitas pelayanan yang kurang baik yang disebabkan oleh keandalan, daya tanggap, jaminan, empati, bukti fisik dan kualitas produk berpengaruh positif terhadap loyalitas konsumen. Artinya iBox Purwokerto harus menjaga dan meningkatkan produknya. Dengan cara ini, konsumen akan cenderung membeli produk tersebut berulang kali dan merekomendasikannya kepada orang lain. Kata kunci: Citra Merek, Kualitas Pelayanan, Kualitas Produk, Loyalitas Konsumen
Pengaruh Promosi, Citra Merek, Brand Ambassador, dan Kualitas Produk Terhadap Keputusan Pembelian Somethinc Farah Rizqy Salsabila; Alfalisyado; Tri Septin Muji Rahayu; Alfato Yusnar Kharismasyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2344

Abstract

This purpose of this study is understand how consumer characteristics and analyze the effect of promotion, brand image, brand ambassador, and product quality on purchasing decisions on Somethinc products. The method used in this study is quantitative method. The number of samples in this study were 114 respondents who were determined by purposive sampling technique with the criteria of active university students in Purwokerto City who had purchased Somethinc products. The data analyzed is primary data collected using a questionnaire and processed by multiple regression analysis methods using the SPSS program version 26. Instrument testing states that all indicators are valid and all variables are declared reliable. The t-test results show that the promotion and brand image variables partially have a positive and significant effect on purchasing decisions, while the brand ambassador and product quality variables do not affect purchasing decisions. The F test results show that the regression model in this study is suitable for hypothesis testing. The coefficient of determination (Adj. R2) test results show the ability of the independent variables to explain the dependent variable by 59.1%.
Co-Authors Akbar Rakhman Aldi Alfiyan Alfalisyado Alfato Yusnar Kharismasyah Arini Hidayah Arsyad Ridho Aruf Yusuf Alghifari Fahriyan Wahyu Nugroho Farah Rizqy Salsabila Herni Justiana Astuti Kuswanti Ariningsih Meydy Fauziridwan Restu Frida Utami Sulistyani Budiningsih Wida Purwidianti Wida Purwidianti Yudhistira Pradhipta Aryoko