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All Journal Media Kesehatan Masyarakat Indonesia Media Penelitian dan Pengembangan Kesehatan Jurnal Kesehatan Reproduksi Jurnal Kesehatan Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Journal of Health Policy and Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Proceedings of the International Conference on Applied Science and Health Jurnal Ners jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Economics and Business UBS Jurnal Cahaya Mandalika JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Community Medicine and Education Journal Media Publikasi Promosi Kesehatan Indonesia (MPPKI) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Berita Kedokteran Masyarakat Jurnal Manajemen Pelayanan Kesehatan (The Indonesian Journal of Health Service Management) Eduvest - Journal of Universal Studies Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Ar Ro'is Mandalika (Armada) Journal of Indonesian Health Policy and Administration Jurnal Ekonomi Kesehatan Indonesia Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Prastuti Soewondo
Departemen Administrasi & Kebijakan Kesehatan, Fakultas Kesehatan Masyarakat, Universitas Indonesia
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Journal : jurnal syntax admiration

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Dialysis Center Business Plan: Design Thinking Marketing Strategy In Haemodialysis Services Heydi Marizky Lisman; Prastuti Soewondo; Novita Dwi Istanti; Muhammad Hafiz Aini
Jurnal Syntax Admiration Vol. 4 No. 5 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i5.594

Abstract

Chronic kidney disease (CKD) is an important public and medical problem in the world because of the huge burden on the health care system. The prevalence of CKD has increased dramatically in the last three decades The study was conducted at the RS X Dialysis Unit in February-March 2023. This research is a descriptive-analytical research. The type of data used is primary data and secondary data. The primary data used are the results of interviews. Identify internal factors based on indicators of strengths and weaknesses. The identification process aims to assess and evaluate the internal strategic factors that influence the success of hemodialysis services. Internal factors used in research based on the state of the Dialysis Unit in terms of management, marketing, research and development and information systems. The position of hemodialysis services at the Dialysis Unit of RS X Depok City is in a growth position. From the results of data processing using QSPM, alternative strategies are obtained, namely maintaining good service quality and facilities, increasing service time in accordance with the target achievement per day which is aligned with the availability of human resources, opening services for infectious spaces open for outpatients, utilizing Social Media for access socialization when the main access is closed during holidays, social media intervention in the marketing process related to the convenience of doing HD in RS X Depok City and education related to PGK-HD, make the HD RS X Depok City patient community a forum for sharing and educating patients and increasing the ease of access and HD facilities at RS X Depok City.
Co-Authors Ade Widyati Prastyani Amila Megraini Anakito Ekabela Khadijah Andardi, Biancha Anggun Kusumasari, Jorra Putri Ardi Adji, Ardi Astuti, Trihardini Sri rejeki Athiyah Athiyah Athiyah, Athiyah Atik Nurwahyuni Audita, Fatira Ratri Azhar, Rodiyah Aziz, Moch Fathonil Azwar, Nurlie Biancha Andardi Carolinsia, Brenda Dian Kusumawardhani Dian Kusumawardhani Ditia Gilang Shah Putra Rahim Dwi Ayulestari Dwi Oktiana Irawati Emmy Ridhawaty Mangunsong Eureka, Agnes Nina Evelyn Hendarta Farianti, Yuli Farida Kusumaningrum Gilang Shah Putra Rahim, Ditia Halimah Halimah Halimah Halimah Hani, Ummu Hanis Fuad Hartono Tanto Helena Turnip Helena Turnip Helmi Wahyuningsih Hermansyah, Acep Arief Heydi Marizky Lisman Hidayati, Ira Rahma I Nyoman Gede Semarajana Ida Bagus N Maharjana Indriansyah, Fahlepi Jatnika, Viana Villamanda Johar, Meliyanni Kartika Dewi, Endah Kurnia Sari Kurnia Sari Mahardhika, Jeffrey Christian Mangunsong, Emmy Ridhawaty Mardiati Nadjib Martawinata, Sulaiman Mazda Novi Mukhlisa Megraini, Amila Meliyanni Johar Meliyanni Johar Muhammad Ade Armansyah Siregar Muhammad Hafiz Aini Mukhlisa, Mazda Novi Muliawati, Mutia Mursalin . Mursalin Mursalin Nadjib, Mardiati Novita Dwi Istanti Nur Fatimah Nurlie Azwar Nurul Maretia Rahmayanti Nurwahyuni, Atik Nurwahyuni, Atik Permanasari, Vetty Yulianty Pramanto, Heru Prastyani, Ade Widyati Pujisubekti, Retno Purbasari, Utami Rahmayanti, Nurul Maretia Retno Pujisubekti Retno Pujisubekti Retno Pujisubekti Risa De Apna Roslina, Trias Santoso, Anindita Satrio, Harsa Kunthara Sayekti, Sekar Arum Handarbeni Sekar Arum Handarbeni Sayekti Siregar, Muhammad Ade Armansyah Sugeng Winarno, Sugeng Taufik Dipa Sempana Trihardini Sri Rejeki Astuti Trihardini Srirejeki Astuti Wahyuningsih, Helmi Wibisono, Iqbal Dawam Wirastuti, Ida Ayu Wirawan, Handi Wirdah, Wirdah Yuli Farianti Yulius, Suci Kirana Yunita Yunita Yunita Yunita Yussi Damayanti Zainal Abidin