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All Journal Interaksi : Jurnal Ilmu Komunikasi ARISTO Journal of Government and Civil Society JCES (Journal of Character Education Society) Jurnal Audience Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Berdikari : Jurnal Pengabdian kepada Masyarakat Proceeding ISETH (International Summit on Science, Technology, and Humanity) Proceedings of Jogjakarta Communication Conference (JCC)
Nur Sofyan
Program Studi Magister Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Undip
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : ARISTO

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Instagram Content Management for Interaction During the Covid 19 Pandemic Sudiwijaya, Erwan; Sofyan, Nur
ARISTO Vol 10 No 1 (2022): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v10i2.4066

Abstract

Physical restrictions imposed during the pandemic stopped all concert activities, but @ykvvknd kept interacting with their followers. This study uses qualitative descriptive research method, where researchers collect data through field study techniques (interviews, observations, and document collection). These three data were collected through interviews. Our informant is the owner and manager of @ykvvknd content. Observations were made in the comment column for each @ykwknd content and document collection from articles in mass media. Authentic engagement is the only proven way for Instagram account managers to understand Gen Z, listen to them, and start forming relationships. Two-way communication among opinion leaders in their circle of friends is based on a high level of trust in opinion leaders.
Co-Authors Gumilar, Puncak Abdi Heryana, Alifya Ikhsanty Lamone, Diego Mariana, I Ketut Adi Maulana, Nurul Ilham Muhammad Eko Atmojo, Muhammad Eko Muhammad Kamil Nurkholis, Bekti Setyo Perdana, Vicky Alfitra Ridho Al-Hamdi Rochimah, Tri Hastuti Nur Rukma, Anggit Ambar Sari, Oktaviani Nurindah Sudiwijaya, Erwan Wirayudha, Febrio