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All Journal Jurnal Ilmu Komunikasi KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Jurnal Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication Jurnal ASPIKOM Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Multicience Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Medika: Medika
Tatag Handaka
Universitas Trunojoyo Madura
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : ETTISAL Journal of Communication

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Potency Campaign Madurese Culture Through Gastronomy Diplomacy Cholil, Ahmad; Rosyidi, Moch. Imron; Handaka, Tatag
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i1.11711

Abstract

Gastronomy is a very complex cultural product. The development of gastronomic tourism contributes to strengthening local identity, and will be an important point for the development of sustainable tourism. In gastro-tourism, the main motivation for someone to travel is to get the experience of tasting food and drinks that can provide impressions and memories throughout their life. This research aims to explain the role of gastronomy in campaigning for Madurese culture. This research was conducted using the Life Story method and a gastrodiplomacy study approach. The results of the research show that the eating tradition in Madura is almost carried out on various occasions, from human births to funeral ceremonies. The tradition of eating is a space for people to gather in various elements to exchange ideas and thoughts. The potential for gastronomy as a space for Madurese cultural campaigns is still very wide open. This is related to the unique gastronomic characteristics of Madurese food and can be an interesting topic of conversation at a meeting. This research suggests that it is applicable to hold activities such as MICE-Meeting Incentive Convention and Exhibition with a food theme to become a sustainable Madurese cultural space campaign .
Co-Authors Ahmad, Sabaruddin Anis Arendra Cholil, Ahmad Endang Sulastri Hermin Indah Wahyuni Iskandar Dzulkarnain Jamilah Jamilah Paulus Wiryono Paulus Wiryono Paulus Wiryono Paulus Wiryono, Paulus Rosyidi, Moch. Imron SUBEJO Subejo Surokim