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All Journal Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Cetta: Jurnal Ilmu Pendidikan LUGAS Jurnal Komunikasi Media Bahasa, Sastra, dan Budaya Wahana
Karina Pramita Ningrum
Universitas Pakuan
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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DIGITAL SIGNAGE : MAKNA, STRATEGI PEMBUATAN PESAN, DAN IMPLEMENTASI OLEH DENTSU AGENCY Karina Pramita Ningrum
Media Bahasa, Sastra, dan Budaya Wahana Vol 28, No 1 (2022): Volume 28, Nomor 1 Tahun 2022
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.052 KB) | DOI: 10.33751/wahana.v28i1.5223

Abstract

AbstractThis article discusses the digital signage: meaning, message creating strategy and implementation by Dentsu Agency. The success of an advertising message in capturing the audience's attention and create awareness of one set of capabilities includes an advertising content in the audio and visual elements of the use of the media, this study aims to determine the stage of making understand the message of the use of digital signage medium that has limitations on audio elements that able to highlight the visual elements that still give th eaudience an understanding in accordance with the audio function. This study used a qualitative research method with descriptive explorative design, to explain the results of the interview and observation data analysis techniques used thematic analysis. The results showed limitations in representing by the agency of visual elements on the digital signage medium  in  capturing  the  attention  of  the  audience,  persuasive,  and  increase  awareness  of  the audience for a productor service through the medium. Production strategies under taken message includes three stages which includes the step of: 1) Pre-production, 2) production, and 3) Post- Production. Implementation of the medium is seen in the field of advertising (commercial) and some other fields related to the use of digital signage. Keywords:Digital Signage,Implementation of Digital Signage,Message Creating Strategy. AbstrakPenelitian ini membahas tentang digital signage: makna, strategi pembuatan pesan dan implementasi oleh Dentsu Agency. Keberhasilan sebuah pesan iklan dalam menangkap atensi dan menciptakan awareness audiens salah satunya ditentukan dari kemampuan sebuah konten iklan dalam menonjolkan unsur audio dan visual dari penggunaan media, penelitian ini bertujuan untuk mengetahui memahami tahapan pembuatan pesan dari penggunaan medium digital signage yang memiliki keterbatasan pada unsur audio agar mampu menonjolkan unsur visual yang tetap memberikan pemahaman pada audiens sesuai dengan fungsi audio.  Penelitian ini menggunakan metode penelitian kualitatif dengan desain deskriptif ekploratif, untuk menjelaskan hasil wawancara dan observasi digunakan teknik analisis data dengan analisa tematik. Hasil penelitian menunjukkan keterbatasan agency dalam menunjukan unsur visual   pada   medium   digital   signage   dalam  menangkap   atensi   dari   audiens,   persuasif,   dan meningkatkan awareness audiens terhadap sebuah produk atau jasa melalui medium tersebut. Strategi produksi pesan yang dilakukan meliputi tiga tahapan  yang meliputi tahap : 1)  Pra produksi,  2) Produksi, dan 3) Pasca Produksi. Implementasi penggunaan medium ini dilihat dalam bidang periklanan  (komersial)  dan  beberapa  bidang  lainnya  yang  berkaitan  dengan  penggunaan  digital signage. Kata kunci : Digital Signage,Implementasi,Strategi Pembuatan Pesan. 
Kegiatan Marketing Public Relations Terhadap Proses Pengambilan Keputusan Pembelian Apartemen Pada Generasi Milenial Gunawan Wiradharma; Khaerul Anam; Karina Pramita Ningrum
LUGAS Jurnal Komunikasi Vol 4, No 2: DESEMBER 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v4i2.1221

Abstract

The construction and sale of apartments in big cities have increased, leading to competition between companies that sell or lease apartment units. Marketing public relations activities are important in encouraging consumers to attract prospective customers' interest in the decision-making process. The purpose of this research is how the influence of marketing public relations activities on the decision-making process of buying apartments in the millennial generation in an apartment in Depok City in October 2019. This research's indicators are publications, media identity, events, news, speeches, participation in social activities, and sponsorship. The purchase decision-making process indicators are the introduction of needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior. This research method is a quantitative and explanatory survey of tenants/buyers of the period in October 2019. This study concludes that marketing public relations activities positively influence the purchase decision-making process to buy Apartment X units in millennials.
SMART CAMPUS INDONESIA BERDASARKAN SOCIETY 5.0 JEPANG DAN SMART EDUCATION KOREA Stefani Made Ayu; Gunawan Wiradharma; Khaerul Anam; Arina Rubyasih; Karina Pramita Ningrum
Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Vol 14, No 4 (2023): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/paedagoria.v14i4.17066

Abstract

Abstrak: Penerapan smart campus diharapkan mampu menciptakan pendidikan yang kekinian dan mampu mengantarkan SDM menjadi manusia yang terdidik. Untuk menciptakan smart campus tersebut, diperlukan suatu model yang akan menjadi pedoman atau patokan bagi suatu perguruan tinggi. Tujuan penelitian ini adalah mendapatkan gambaran pengembangan Smart Campus di Indonesia yang diketahui dari strategi smart education yang diterapkan di Korea dan society 5.0 yang diterapkan di Jepang melalui komparasi keterkaitan antara society 5.0 dengan Smart Education serta SDGs sebagai data tambahan dalam menyusun peran dan strategi perguruan tinggi. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus. Pengambilan data dilakukan dengan wawancara kepada narasumber yang pernah atau sedang studi di Jepang/Korea. Model smart campus di Jepang yang menerapkan Society 5.0 menekankan pada teknologi yang berujung pada kemandirian dalam belajar. Model smart campus di Korea Selatan menekankan pada teknologi yang berujung pada kemudahan dalam mengakses konten-konten pembelajaran. Sistem teknologi yang terintegrasi membuat proses perkuliahan menjadi nyaman, efektif, dan efesien. Perguruan tinggi di Indonesia mulai menerapkan sistem berbasis teknologi informasi dan komunikasi dalam lingkungan kampus karena didorong dari seluruh civitas akademik di perguruan tinggi yang mengharapkan kenyamanan sehingga pentingnya peranan teknologi.Pengembangan konsep smart campus perlu dilakukan dengan penyesuaian terhadap culture di Indonesia agar nantinya saat konsep tersebut diterapkan secara masif dapat berjalan dengan hasil yang sesuai dan dapat membantu mempermudah penyelenggaraan pendidikan di perguruan tinggi.Abstract: The implementation of the smart campus, it is hoped that it will be able to create up-to-date education and be able to deliver human resources to become educated human beings. To create a smart campus, we need a model that will become a guideline or benchmark for a university. The aim of this research is to get an overview of Smart Campus development in Indonesia which is known from the smart education strategy implemented in Korea and society 5.0 implemented in Japan through a comparison of the relationship between society 5.0 and Smart Education and SDGs as additional data in formulating the role and strategy of higher education. This research uses a qualitative descriptive approach with a case study method. Data collection was carried out by conducting interviews with informants who had or are currently studying in Japan/Korea. The smart campus model in Japan that implements Society 5.0 emphasizes technology which leads to independence in learning. The smart campus model in South Korea emphasizes technology, resulting in easy access to learning content. An integrated technology system makes the lecture process comfortable, effective, and efficient. Universities in Indonesia are starting to implement information and communication technology-based systems in the campus environment because they are encouraged by the entire academic community in tertiary institutions who expect comfort, so the important role of technology is important. The development of the smart campus concept needs to be carried out with adjustments to the culture in Indonesia so that when the concept is implemented on a massive scale it can run with appropriate results and can help facilitate the implementation of education in higher education.
Perbandingan Implementasi Smart Campus di Perguruan Tinggi Indonesia Koesanto, Stefani Made Ayu Artharini; Wiradharma, Gunawan; Prasetyo, Mario Aditya; Ningrum, Karina Pramita
Cetta: Jurnal Ilmu Pendidikan Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/cetta.v8i3.4194

Abstract

This study aims to analyze the implementation of smart campuses across various higher education institutions in Indonesia and to identify the challenges and strategies involved in supporting the three pillars of higher education (tridarma). Employing a descriptive qualitative approach, data were collected through semi-structured interviews with six informants consisting of lecturers, students, and IT experts from both academic universities and vocational institutions. The findings indicate significant variation in the adoption of smart campus technologies, influenced by infrastructure readiness, digital literacy levels, and institutional priorities. Academic universities tend to adopt administrative and digital learning systems more rapidly, while vocational institutions focus on the practical application of technology for industrial training. The main challenges identified include limited access to internet infrastructure and digital devices, as well as low digital literacy, particularly among senior faculty and students. In response, many institutions have initiated digital literacy training and the development of integrated information systems. This study highlights the need for a standardized and adaptable smart campus framework tailored to each institution’s context. Furthermore, collaboration between universities and technology providers is considered essential for accelerating campus-wide digital transformation. The results of this research are expected to serve as a reference for policymakers and institutional leaders in formulating more effective, sustainable, and inclusive strategies for smart campus development in the era of digital transformation in higher education.
Co-Authors arina rubyasih, arina Khaerul Anam Koesanto, Stefani Made Ayu Artharini Prasetyo, Mario Aditya Stefani Made Ayu Wiradharma, Gunawan