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All Journal MetaCommunication; Journal Of Communication Studies JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Jurnal Lemuru : Jurnal Ilmu Perikanan dan Kelautan Indonesia Jurnal Pembangunan Perikanan dan Agribisnis
Etik Sulistiowati Ningsih
Mulawarman University
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : MetaCommunication

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IDENTIFIKASI SALURAN INFORMASI PEMASARAN PERIKANAN SEBAGAI BAGIAN DARI PENGEMBANGAN SISTEM INFORMASI PEMASARAN PERIKANAN Etik Sulistiowati Ningsih; Oon Darmansyah; Erwiantono .
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.517 KB) | DOI: 10.20527/mc.v3i2.5444

Abstract

Development of fisheries marketing information system which have been done by Fisheries Department is a kind of effort to provide marketing information for all of stakeholders within marketing channel. Its aims to reduce information asymmetry of fisheries marketing. As an innovation, such information system must be disseminated through appropriate communication channel. This article was written based on primary data sources gained by interviewing on perception of fish cage farmer to communication channel used to get marketing information. This research demonstrate that the most frequent communication channel used to get marketing information is personal communication channel.Keywords:  Information channel, fisheries marketing, information system.
Co-Authors Darmasetiadi, Doni Erwiantono Fitriyana muhammad Syafril Oktawati, Nurul Ovia Oon Darmansyah OON DARMASYAH Ramlah sabransyah sabransyah