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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Synergy and Society Service
I Ketut Putra Suarthana
STIE Triatma Mulya Badung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN EKOWISATA PADA DESTINASI WISATA DOLPHIN HUNTING LOVINA Ni Luh Putu Agustini Karta; I Ketut Putra Suarthana
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 8 Nomor 1 Tahun 2014
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.947 KB)

Abstract

The purpose of this research is to find the right marketing communications strategy for Ecotourism’s Destinations, (Dolphin Hunting Lovina), to be sustainable. Design methodology used is a marketing communication approach by adopting the concept of basic elements of the theory of marketing communication, the shift towards integrated marketing approach marketing communications, and public organizational challenges in creating brand awareness. Qualitative research and in-depth interviews carried out to some competent resource. The findings generated that image creation and brand awareness of Dolphin Hunting Lovina is determined by the  organization’s marketing communications and internal audiences
IMPLEMENTASI MBKM “MENGAJAR DI SATUAN PENDIDIKAN” DI TAMAN KANAK-KANAK NEO GENESIS Dwiyanti, Ni Made Christine; Karta, Ni Luh Putu Agustini; Suarthana, I Ketut Putra; Asih, Anak Agung Ketut Sri
Synergy and Society Service Vol. 4 No. 2 (2024): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v4i2.94

Abstract

This community service learning program is an implementation of the Independent Learning Independent Campus Learning (MBKM) "Teaching in Educational Units" with the object of service at PAUD and Neo Genesis Kindergarten. The goal of this activities are encourage the students to be more familiar with their natural environment. The methodology of this community service learning are to apply PjBL and PBL learning to PAUD and Kindergarten School, so that students are more familiar with the environment. The results of this community service learning program are provide a positive response for students of the natural environment, interact and do activities in nature through handling common cases. In this service, the PjBL project is to invite children to harvest rice and problem-based learning (PBL) is a case of analyzing why plants wilt. The results of learning are the formation of structured concepts and mindsets in analyzing problems and practicing them in everyday life. The conclusion of this community service learning activities is that the PjBL and PBL learning methods are able to further develop students' cognitive and psychomotor aspects towards the natural environment.
Co-Authors Anak Agung Ketut Sriasih DWIYANTI, NI MADE CHRISTINE Ni Luh Putu Agustini K Ni Luh Putu Agustini Karta Widi Hardini