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All Journal SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS
Achmad Widad
Universitas Sriwijaya
Economics, Econometrics & Finance

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The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as Intervening Aslamia Rosa; Achmad Widad; Islahuddin Daud
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 3 No. 2, June 2019
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.592 KB) | DOI: 10.29259/sijdeb.v3i2.146-156

Abstract

This study aims to reveal how the role of Risk readiness, perceptions of values that influence the decision to use a motorcycle through the user's involvement. The population in this study were motorcycle users in Palembang city who had at least used it for six months. This study uses a sample of 201 people with data analysis techniques using Structural Equation Modelling (SEM). Based on the results of data analysis carried out, it is known that consumer involvement is not an intervening variable between Risk readiness and consumer decisions, and nor between consumer perceptions and consumer decisions. On the contrary, both exogenous variables actually influence consumer decisions directly. Consumer perceptions also do not require deep thinking but directly have an impact on consumers to decide using a motorcycle
Analysis the Effect of Enviromental Concern and Green Advertising to Green Purchasing in Palembang City Zakaria Wahab; Rio Adistia Tama; Muchsin Saggaf Shihab; Achmad Widad; Nofiawaty Nofiawaty; Yuliansyah M. Diah
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol.1 No. 3, September 2017
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.731 KB) | DOI: 10.29259/sijdeb.v1i3.297-310

Abstract

This study aims to determine the effect of environmental concern and green advertising to consumer behavior in purchasing green products (environmentally friendly bag). The study was conducted by distributing questionnaires to 200 respondents which already have purchase and know about new government regulations that require to buy a plastic bag that used in large retail. This study conducted in some major retail in Palembang (Hypermart, Diamond, and Carrefour). This study uses Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results showed that green advertising significantly influence behavior change and environmental concerns significantly influence purchase decisions with the effect of changes in consumer behavior on purchasing decisions by 74.0 % and the balance of 26.0 % is the influence of other factors not examined in this research.
Co-Authors Aslamia Rosa Diah, Yuliansyah M Islahuddin Daud, Islahuddin Muchsin Saggaf Shihab Nofiawaty Nofiawaty Rio Adistia Tama Zakaria Wahab